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아마존에서 배우는 시장의 미래 (Learning Future of Markets from Amazon)

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우리가 인터넷 서점으로 알고 있는 아마존(Amazon.com)이 어떤 회사이며, 어떻게 월마트의 강력한 경쟁자가 될 수 밖에 없는지, 우리가 알고 있는 상거래 시장을 어떻게 바꾸고 있는지에 대해 살펴봅니다(서울대 경영대 등의 경영자 과정을 위한 강의 자료입니다).
[Update] 2014. 5. 26. 아마존의 2013년도 자료 추가 등 일부 내용이 수정되었습니다.
[Update] 2014. 9. 20. 아마존과 월마트와의 비교자료 등 일부 내용이 추가되었습니다.
[Update] 2014. 11. 8. 이쪽세상과 저쪽세상을 비교하는 내용이 삭제되었습니다(보완된 내용이 "연결이 지배하는 세상"에 추가되었습니다.).

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아마존에서 배우는 시장의 미래 (Learning Future of Markets from Amazon)

  1. 1. 아마존에서

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