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Maximizing Performance in Social Presented by: Michael Chin @SocialFlow ev
What I’ll Talk About• The real challenge you face in social media• What’s the real opportunity?@sirmichael #bookexpo
Millions of conversations at once Attention is the bottleneck How will you be heard?
The Opportunity of Attention• Attention yields conversion• All monetization strategies begin with attention For the first time in history, the social graph provides a real time, direct relationship with your audience based on an attention exchange Will you harness the value of your greatest asset?@sirmichael #bookexpo
Attention means more than “likes” and “followers” Attention means engagement and trust Which leads to action Convertible attention = business value
Content• Engagement is tied directly to the right piece of content• The audience demands what it wants; let your audience “pull”• Wealth of untapped content beyond what’s currently made available• The right mix of content builds trust and social capital@sirmichael #bookexpo
Delivery to a fast moving social graph• When interest intersects with availability• Just understanding who’s in the room isn’t enough• People who are influential in a topic are not that 24hrs a day• Timing is a key ingredient to convertible attention
Evolution of getting it right• Real-time vs. yesterday’s reports• Focus human effort on creative tasks and insights• Let computing science solve data questions• Understand that the social channel will grow importance and scale and requires proper resources to do so
How To:Use Social Media to Launch a Best Selling Book Presented By: Megan McMahon @LikeableMedia