Ad position is the position of your ad on a Bing, AOL, or
Yahoo search results page. It's determined by how
your ad ranks against competing ads. Adrank is
determined by many factors, including: The amount you
bid for your keyword. Ad position, or ad rank, is
determined by the following formula:
Ad Position = Max Bid x Quality Score x Expected Impact of
What Affects Ad Position ?
There are only a couple of factors that affect ad position,
but advertisers on Google AdWords may not be as
concerned with the same metrics as advertisers on Bing
Ads. This is because the two platforms calculate ad
position slightly differently, despite similarities in terms
of how each platform functions.
Google AdWord & Quality Score
Although Google’s precise methodology for calculating
Quality Score remains a well-kept industry secret, we do
know that Google calculates Quality Score using an
approximation of the following formula:
IN THE FOLLOWING FIGURE, YOU’LL SEE THAT
ADVERTISER I CAN ACHIEVE A HIGHER AD
POSITION, DUE TO THEIR HIGHER QUALITY
SCORE, AND ACTUALLY PAY LESS:
Bids Ads Quality Score
Advertisers with slightly lower Quality Scores may still be able to
achieve strong ad positioning, as Bing Ads evaluates Quality
Score in a more relative way than Google. However, Bing Ads
calculates Quality Score in much the same way as AdWords,
with keyword relevance and click-through rate being prime
indicators of a quality ad.
Outcome of PPC Ads Enhancement
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