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Kesari Tours and Travels new package introduction

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  1. 1.
  2. 2. Donald Duck was relaxing at his home with Mickey and Goofy when he heard a knock on the door and found his neighbor Principal Skinner with his bags.<br />
  3. 3. Donald i need your help….<br />What Do you want Skinner?<br />
  4. 4. My wife WAS RUNNING away with the bulldog and while taking out the car she banged it. THE LAWYERS HAVE ASKED ME TO COME AND CLAIM THAT SHE’S MY WIFE OTHERWISE THEY WILL KEEP HER IN JAIL FOREVER FOR HIT AND RUN CASE..<br />
  5. 5. I had promised kids for a school trip but due to this I was not able to make any arrangements. I want you to take over and take the kids out for that trip.<br />So what do you want me to do?<br />
  6. 6. I will be more than happy to take over.<br />(Hmmm…principal Donald sounds good)<br />
  7. 7. Weeks passed by, Donald was hassled because he could not figure out anything which was under his budget allotted to him by skinner or which is educational for the kids.<br />
  8. 8. Donald, along with Huey, Dewy and Luey wandered around trying to find a place which will make the kids happy. <br />
  9. 9. Donald couldn’t find anything and finally he spoke to Uncle Scrooge and asked for his suggestion. Uncle Scrooge suggested him Disneyland to take the school kids for a trip, but it was too late and Donald was unsuccessful in taking the kids for the trip.<br />
  10. 10. Many Schools in India and families go through this trouble of finding a perfect package for their kids’ friends or kids. <br />Kids like Huey, Duey and Luey who have various choices don’t get the perfect trip of THEIR choice.<br />Many Tours and Travel companies in India don’t provide the option of Packages for schools for kids in the age group of 8-15 years.<br />
  11. 11. KIDZOMANIA<br />
  12. 12. Something about us<br />Kesari Tours and travels began in 1984.<br />Specialized Divisions for different segments-<br />Escorted group tours (Kesari travels)<br />Customized holidays (Strawberi Holidays)<br />Business Travelers (KMICE)<br />Allied travel services such as air ticketing, visa, forex and insurance.<br />Operations in more than 100 destinations in India and 1000 destinations worldwide.<br />600 travel professionals including 200 tour escorts.<br />
  13. 13. Unique Specialty Tours<br />
  14. 14. Competitors<br />Prime Travels<br />Thomas Cook India<br />SOTC Tours<br />Raj Travels<br />Club Mahindra Holidays<br />Kuoni Travel Group, India<br />Galileo International<br />GoodWind Travels PvtLtd<br />AirTravel Enterprise India<br />Compass Tours India<br />None of these companies provide a package specially targeted towards the kids.<br />
  15. 15. Kidzomania<br />Specialty tour for School kids, as well as for families.<br />Includes Educational tours, Trips, Picnics.<br />Special packages deals at affordable prices for schools and members of Kesari tours.<br />Customized tours .<br />USP – On Demand mergers of tours and trips.<br />1st of its kind package targeted towards kids , by the kids and for the kids.<br />
  16. 16. Promotion of the Campaign<br />A campaign for more than 50 schools across India.<br />Competition-”Draw your dreamland” asking kids to draw their favorite destinations and the schools are to upload these pictures on the website<br />The school with maximum likes for the paintings gets to win an all expense paid trip to a place of the kids choice.<br />
  17. 17. Activities for the campaign<br />Campaign Duration- 2 months (July 30th-September 30th, 2011.<br />Discussions and promotions on all major educational forums, blogs and websites like Cartoon Network, pogo and other kids channels.<br />Offline promotions and coverage by Kids Channels and news channels.<br />
  18. 18. Advantages of Campaign<br />Branding of Kesari Tours and Travels on a large scale.<br />More than 1000000 entries and traffic on the website.<br />1 of a kind campaign and brand building in the minds of the kids and tie ups with major schools.<br />