Soc media seminar one staff

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This workshop was held Feb 2, 2012 with staff from the Collage of Social and Applied Human Sciences at the University of Guelph.

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Soc media seminar one staff

  1. 1. Social Media Seminar Series Shawna Reibling Cultivating Digital Social Presence: Part 1 Kyle Mackie
  2. 2. Format of Workshop Social Media Issues Social Media Tools (11am MACS 311a) Social Media Learning Circle 3rd Wed in 2012Coaching available
  3. 3. What are you here to learn more about?What are you here to learn more about?
  4. 4. What is Social Media?What is Social Media?
  5. 5. Social Media Illustration by W. B. Jones • Relationship • A cycle of knowledge exchange • Searching, sharing • Possibilities Blogs Twitter Podcasting Video Flickr YouTube Facebook Digital Presence • Who you are online • What are your ideas • Possibilities
  6. 6. Questions you need to consider before crafting your online presence • Do I need a online presence? • Am I ready to be digitally social? • What is my online presence? • Am I starting from scratch? • Precautions & opportunities …
  7. 7. What is my online presence? Am I starting from scratch? Google Pipl Spezify
  8. 8. Your Social Identity • What does your email address say about you? • What does your online name say about you? • What do you want your online identity to be? @MrsKutcher
  9. 9. Social media identity
  10. 10. consistent identity message Via @seanyo
  11. 11. Choosing an Identity Checklist • What name do you currently use? • For Twitter: choose something short • Do you use mobile devices? Is it easy to type? • Is this for professional or personal use?
  12. 12. Who am I online? ‘When you’re promoting brand YOU, everything you do – and everything you choose not to do – communicates the value and character of your brand’ (Tom Peters, 1997, The brand called you)
  13. 13. Questions you need to consider before joining social media • Who am I trying to reach? • What do I want people to know about me? • Am I starting from scratch? • Precautions & opportunities …
  14. 14. Who am I trying to reach? • Knowledge mobilization: Moving research knowledge into active service • Feedback on ideas • What are others in your field working on today? • Real-time conversation and network exchange • Resource sharing • Immediate awareness of when information is shared • Conferences? Contacts? Partnerships? • Precautions & opportunities …
  15. 15. How do I choose where to share my identity? Why?
  16. 16. How you share your identity Blog/webpage University webpage slideshare flickr Twitter Grey literature Scholarly publications Course page Other social media Conference website
  17. 17. Tools • Blogs: share your writing, thoughts, ideas – Blogger, Wordpress • Social Networks: have conversations – Twitter, LinkedIn, Facebook, MySpace • Social Networks: search and share – YouTube, Vimeo (video) Flickr (pictures) – Slideshare/scribd: (powerpoints); Atrium (files); Dropbox • Work together: create content together – Dropbox, google docs • Website: curate your identity – Wordpress, Drupalgardens, etc.
  18. 18. End of Part 1 Part 2 begins at 11am in MACS 311a - Bring your new twitter name ideas
  19. 19. Social Media Seminar Series Shawna Reibling Cultivating Digital Social Presence: Part 2 Kyle Mackie
  20. 20. Format of Workshop Social Media Issues Social Media Tools (11am MACS 311a) Social Media Learning Circle 3rd Wed. monthlyCoaching available
  21. 21. What is my online presence? Am I starting from scratch? Exercise: Open a web browser and find yourself using one of these tools
  22. 22. How to create a social media identity •Step 1. Figure out what you want to share •Step 2. Who do you want to share it with •Step 3. Start finding out more about those networks •Step 4. Create yourself in the network •Step 5. Start a conversation with stakeholders •Step 6. Make it easy for people to find you and your stuff i.e. add tags
  23. 23. How you share your identity Blog/webpage University webpage slideshare flickr Twitter Grey literature Scholarly publications facebook Course page Other social media Conference website
  24. 24. I want to share my ideas online – Use a blog: Blogger, Wordpress About link takes you to kylemackie.ca
  25. 25. Who do I want to share with? • Social Networks: have conversations – Twitter, LinkedIn, Facebook, MySpace Kyle: Twitter at Conferences and other events
  26. 26. Twitter • Twitter Terms: tweet, re-tweet, follow, direct message, @, #, hastag. • Tools: Tweetdeck; twitter.com; twitpic.com • Definitions: http://support.twitter.com/articles/166337-the- twitter-glossary • Further reading: http://podjam.tv/2011/11/15/9- strange-things-about-tweets-retweets-and-dms-every-twitter- user-must-know/ • http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Publi shed-Twitter_Guide_Sept_2011.pdf
  27. 27. Social media identity
  28. 28. Listen before starting a conversation
  29. 29. How to create a Twitter Account Exercise: Create a Twitter Account
  30. 30. Limited to 140 Characters!
  31. 31. Find people to listen to/ have a conversation with A list of Tweeters, sorted by discipline: http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/02/a cademic-tweeters-your-suggestions-in-full/ Or http://bit.ly/nIrqDJ
  32. 32. How to Find Networks: 3+ ways Exercise: Find someone who works in your field.
  33. 33. Make it easy to find you & your stuff • Social Networks: search and share – YouTube, Vimeo (video); Flickr (pictures) – Slideshare/scribd: (powerpoints); Atrium (files) • Creative Commons • Shawna: example of atrium files • Kyle: Open vs. Closed systems
  34. 34. Help Others Find You • Be consistent • Claim your space • Be recognizable • Start walking! o Profiles o Privacy Settings o ePortfolio o Blog o Domains Photo credit: http://www.flickr.com/photos/sludgeulper/
  35. 35. Ask others & Talk about it  Add to email signature Add to Business cards Write it on your name tag Share your twitter user name
  36. 36. Tools for working together • Drop box: A place to store/share large documents • Slideshare: Where this powerpoint will be posted • Google docs: how you registered for this workshop (also ebrite.com is helpful)
  37. 37. Help others find you • Bitly.com • Google maps
  38. 38. Join us February 18th 2012! Shawna Reibling | sreiblin@uoguelph.ca | @ICESGuelph Kyle Mackie | kmackie@uoguelph.ca | kylemackie.ca | @kylemackie

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