Soc media seminar one faculty v6 to present

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This seminar was presented to CSAHS faculty at the University of Guelph on December 1, 2011.

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  • Welcome Introduce kyle and shawna Explain why we ’re partnering together
  • Explain format and how it builds together
  • http://www.youtube.com/watch?v=MpIOClX1jPE
  • Knowledge mobilization is defined as Moving research knowledge into active service
  • Blog address: http://boundaryvision.com/about/
  • Knowledge mobilization is defined as Moving research knowledge into active service Moving this research knowledge into active service involves moving ideas , connecting researchers and people, sharing both people and ideas, as well as searching out and making the connections between ideas and people with common interests visible and transparent. Examples of how these network effects translate to research includes: Faster transfer of information than a journal publication (blog) Feedback on ideas (comments and responses) Knowing what are others in your field working on today ? (twitter) Real-time conversation and network exchange (twitter) Resource sharing (blogs) Notification of when new information is shared (RSS) Ideas, people, sharing and searching are all ways to build your knowledge transfer network.
  • What and why not where How people search for content? Where to upload and why? Time Management Issues
  • Welcome Introduce kyle and shawna Explain why we ’re partnering together
  • Explain format and how it builds together
  • What and why not where How people search for content? Where to upload and why? Time Management Issues
  • SR: It is important to keep in mind that we are taking a social networking tool and using it for researcher and academic purposes. This is a new and challenging domain for knowledge mobilization and will move research knowledge into interaction with a wider and possibly new audience. Gain more relevance in a new mode of communication.
  • Example of a conversation PJ: As twitter messages can only be 140 characters, using tinyurl to make his long blogpost URL, very short.
  • SR : The sharing of resources through a personal connection and making referrals to other sources of information shows the power of peer referral. the exchange of recommended information is a powerful feature of building your networks.
  • PJ: So you still don’t have any followers. It would be cool if you could get important people in your network to add you. First, you should let others know you are on twitter - send out an email <CLICK> PJ: Verbally ask your colleagues, send out an email, place your twitter name on your email signature, add it to your business cards, attach it to your door, tell your colleagues, add it to your conference badge. Be visible. <next page> NOTE: Shawna will wear name tag with twitter ID on them
  • Soc media seminar one faculty v6 to present

    1. 1. Social Media Seminar Series Shawna Reibling Cultivating Digital Social Presence: Part 1 Kyle Mackie
    2. 2. Format of Workshop Social Media Issues Social Media Tools (11am MACS 311a) Social Media Learning Circle starting Jan 2012 Coaching available
    3. 3. What are you here to learn more about?
    4. 4. What is Social Media?
    5. 5. Social Media Illustration by W. B. Jones <ul><li>Relationship </li></ul><ul><li>A cycle of knowledge exchange </li></ul><ul><li>Searching, sharing </li></ul><ul><li>Possibilities </li></ul>Blogs Twitter Podcasting Video Flickr YouTube Facebook Digital Presence <ul><li>Who you are online </li></ul><ul><li>What are your ideas </li></ul><ul><li>Possibilities </li></ul>
    6. 6. Questions you need to consider before crafting your online presence <ul><li>Do I need a online presence? </li></ul><ul><li>Am I ready to be digitally social? </li></ul><ul><li>What is my online presence? </li></ul><ul><li>Am I starting from scratch? </li></ul><ul><li>Precautions & opportunities … </li></ul>
    7. 8. What is my online presence? Am I starting from scratch? Google Pipl Spezify
    8. 9. Your Social Identity <ul><li>What does your email address say about you? </li></ul><ul><li>What does your online name say about you? </li></ul><ul><li>What do you want your </li></ul><ul><li>online identity to be? </li></ul>@MrsKutcher
    9. 10. Social media identity
    10. 11. consistent identity message
    11. 12. Choosing an Identity Checklist <ul><li>What name do you currently use? </li></ul><ul><li>For Twitter: choose something short </li></ul><ul><li>Do you use mobile devices? Is it easy to type? </li></ul><ul><li>Is this for professional or personal use? </li></ul>
    12. 13. Who am I online? ‘ When you’re promoting brand YOU, everything you do – and everything you choose not to do – communicates the value and character of your brand’ (Tom Peters, 1997,  The brand called you )
    13. 14. Questions you need to consider before joining social media <ul><li>Who am I trying to reach? </li></ul><ul><li>What do I want people to know about me? </li></ul><ul><li>Am I starting from scratch? </li></ul><ul><li>Precautions & opportunities … </li></ul>
    14. 15. Who am I trying to reach? <ul><li>Knowledge mobilization: Moving research knowledge into active service </li></ul><ul><li>Feedback on ideas </li></ul><ul><li>What are others in your field working on today ? </li></ul><ul><li>Real-time conversation and network exchange </li></ul><ul><li>Resource sharing </li></ul><ul><li>Immediate awareness of when information is shared </li></ul><ul><li>Conferences? Contacts? Partnerships? </li></ul><ul><li>Precautions & opportunities … </li></ul>
    15. 17. How do I choose where to share my identity? Why?
    16. 18. How you share your identity Blog/webpage University webpage slideshare flickr Twitter Grey literature Scholarly publications facebook Course page Other social media Conference website
    17. 19. Another Example of Sharing
    18. 20. Tools <ul><li>Blogs: share your writing, thoughts, ideas </li></ul><ul><ul><li>Blogger, Wordpress </li></ul></ul><ul><li>Social Networks: have conversations </li></ul><ul><ul><li>Twitter, LinkedIn, Facebook, MySpace </li></ul></ul><ul><li>Social Networks: search and share </li></ul><ul><ul><li>YouTube, Vimeo (video) Flickr (pictures) </li></ul></ul><ul><ul><li>Slideshare/scribd: (powerpoints); Atrium (files); Dropbox </li></ul></ul><ul><li>Work together: create content together </li></ul><ul><ul><li>Dropbox, google docs </li></ul></ul><ul><li>Website: curate your identity </li></ul><ul><ul><li>Wordpress, Drupalgardens, etc . </li></ul></ul>
    19. 21. End of Part 1 Part 2 begins at 11am in MACS 311a - Bring your new twitter name ideas
    20. 22. Social Media Seminar Series Shawna Reibling Cultivating Digital Social Presence: Part 2 Kyle Mackie
    21. 23. Format of Workshop Social Media Issues Social Media Tools (11am MACS 311a) Social Media Learning Circle starting Jan 2012 Coaching available
    22. 24. What is my online presence? Am I starting from scratch? Exercise: Open a web browser and find yourself using one of these tools
    23. 25. How to create a social media identity <ul><li>Step 1. Figure out what you want to share </li></ul><ul><li>Step 2. Who do you want to share it with </li></ul><ul><li>Step 3. Start finding out more about those networks </li></ul><ul><li>Step 4. Create yourself in the network </li></ul><ul><li>Step 5. Start a conversation with stakeholders </li></ul><ul><li>Step 6. Make it easy for people to find you and your stuff i.e. add tags </li></ul>
    24. 26. How you share your identity Blog/webpage University webpage slideshare flickr Twitter Grey literature Scholarly publications facebook Course page Other social media Conference website
    25. 27. I want to share my ideas online <ul><ul><li>Use a blog: Blogger, Wordpress </li></ul></ul>About link takes you to kylemackie.ca
    26. 28. Who do I want to share with? <ul><li>Social Networks: have conversations </li></ul><ul><ul><li>Twitter, LinkedIn, Facebook, MySpace </li></ul></ul>Kyle: Twitter at Conferences and other events
    27. 29. Twitter <ul><li>Twitter Terms: tweet, re-tweet, follow, direct message, @, #, hastag. </li></ul><ul><li>Tools: Tweetdeck; twitter.com; twitpic.com </li></ul><ul><li>Definitions: http://support.twitter.com/articles/166337-the-twitter-glossary </li></ul><ul><li>Further reading: http://podjam.tv/2011/11/15/9-strange-things-about-tweets-retweets-and-dms-every-twitter-user-must-know/ </li></ul><ul><li>http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Published-Twitter_Guide_Sept_2011.pdf </li></ul>
    28. 30. An Example “Tweet”
    29. 31. How to create a Twitter Account Exercise: Create a Twitter Account
    30. 32. Listen before starting a conversation
    31. 33. Limited to 140 Characters!
    32. 34. Find people to listen to/ have a conversation with A list of Tweeters, sorted by discipline: http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/02/academic-tweeters-your-suggestions-in-full/ Or http://bit.ly/nIrqDJ
    33. 35. How to Find Networks: 3+ ways Exercise: Find someone who works in your field.
    34. 37. Tell people what you are reading <ul><li>http://blogs.scientificamerican.com/science-sushi/2011/09/27/social-media-for-scientists-part-1-its-our-job/ </li></ul>Exercise: share a web article on Twitter
    35. 38. Make it easy to find you & your stuff <ul><li>Social Networks: search and share </li></ul><ul><ul><li>YouTube, Vimeo (video); Flickr (pictures) </li></ul></ul><ul><ul><li>Slideshare/scribd: (powerpoints); Atrium (files) </li></ul></ul><ul><li>Creative Commons </li></ul><ul><li>Shawna: example of atrium files </li></ul><ul><li>Kyle: Open vs. Closed systems </li></ul>
    36. 39. Help Others Find You <ul><ul><li>Be consistent </li></ul></ul><ul><ul><li>Claim your space </li></ul></ul><ul><ul><li>Be recognizable </li></ul></ul><ul><ul><li>Start walking! </li></ul></ul><ul><ul><ul><li>Profiles </li></ul></ul></ul><ul><ul><ul><li>Privacy Settings </li></ul></ul></ul><ul><ul><ul><li>ePortfolio </li></ul></ul></ul><ul><ul><ul><li>Blog </li></ul></ul></ul><ul><ul><ul><li>Domains </li></ul></ul></ul>Photo credit: http://www.flickr.com/photos/sludgeulper/
    37. 40. <ul><li>Ask others & Talk about it </li></ul><ul><li>Add to email signature </li></ul><ul><li>Add to Business cards </li></ul><ul><li>Write it on your name tag </li></ul>Share your twitter user name
    38. 41. Further Reading <ul><li>Maximizing the impacts of your research: A handbook for social scientists http://blogs.lse.ac.uk/impactofsocialsciences/the-handbook/ </li></ul>
    39. 42. Tools for working together <ul><li>Drop box: A place to store/share large documents </li></ul><ul><li>Slideshare: Where this powerpoint will be posted </li></ul><ul><li>Google docs : how you registered for this workshop </li></ul>
    40. 43. Advanced Steps: Website <ul><li>Your own domain name </li></ul><ul><li>Website: Wordpress, Drupalgardens, etc. </li></ul>
    41. 44. Tools <ul><li>Blogs: share your writing, thoughts, ideas </li></ul><ul><ul><li>Blogger, Wordpress </li></ul></ul><ul><li>Social Networks: have conversations </li></ul><ul><ul><li>Twitter, LinkedIn, Facebook, MySpace </li></ul></ul><ul><li>Social Networks: search and share </li></ul><ul><ul><li>YouTube, Vimeo (video) Flickr (pictures) </li></ul></ul><ul><ul><li>Slideshare/scribd: (powerpoints); Atrium (files); Dropbox </li></ul></ul><ul><li>Work together: create content together </li></ul><ul><ul><li>Dropbox, google docs </li></ul></ul><ul><li>Website: curate your identity </li></ul><ul><ul><li>Wordpress, Drupalgardens, etc . </li></ul></ul>
    42. 45. Join us January 2012! Shawna Reibling | [email_address] | @ICESGuelph Kyle Mackie |   kmackie@uoguelph.ca | kylemackie.ca | @kylemackie 

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