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Software as a Service:Getting customers without asales team!sree@tradebriefs.com
SaaS Buying Decision-making Process
Some SAS companies have mastered thisDropBox
DropboxThe Product is about shared storageVirality is intrinsicAnd can be amplifiedEasy-to-use, intuitive interface, quick...
Dropbox has amplified the funnel by getting trial users to getmore users into the funnel. Typically, a user has to become
If your product is not viral, you need to build awareness.Advertising is expensive and wasteful for small companies
A better alternative is inbound marketingInbound marketing is using content to get free awareness
Today, content distribution can be turbo-charged, thanks tosocial media. Different types of content work on differentsocia...
TradeBriefs has one of the most engaged business audiences inIndia. Great place to use industry content and get visibility
A metrics-driven approach is essentialDo several experiments, then optimize the ones that work
Sree Vijaykumarsree@tradebriefs.com
How SaaS companies can get customers without a sales team!
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How SaaS companies can get customers without a sales team!

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This presentation talks about how SaaS customers can utilize product virality and content to generate customers without a sales team

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How SaaS companies can get customers without a sales team!

  1. 1. Software as a Service:Getting customers without asales team!sree@tradebriefs.com
  2. 2. SaaS Buying Decision-making Process
  3. 3. Some SAS companies have mastered thisDropBox
  4. 4. DropboxThe Product is about shared storageVirality is intrinsicAnd can be amplifiedEasy-to-use, intuitive interface, quick download
  5. 5. Dropbox has amplified the funnel by getting trial users to getmore users into the funnel. Typically, a user has to become
  6. 6. If your product is not viral, you need to build awareness.Advertising is expensive and wasteful for small companies
  7. 7. A better alternative is inbound marketingInbound marketing is using content to get free awareness
  8. 8. Today, content distribution can be turbo-charged, thanks tosocial media. Different types of content work on differentsocial media
  9. 9. TradeBriefs has one of the most engaged business audiences inIndia. Great place to use industry content and get visibility
  10. 10. A metrics-driven approach is essentialDo several experiments, then optimize the ones that work
  11. 11. Sree Vijaykumarsree@tradebriefs.com

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