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Sreeraj S R
Sampling Fundamentals
Sreeraj S R
Introduction
• The idea of gathering data from a population is one that has been
used successfully over the ye...
Sreeraj S R
Definitions
• A sample is a “subgroup of a population” (Frey et al. 2000)
• A representative “taste” of a grou...
Sreeraj S R
Definitions
• Population is a complete set of elements (persons or objects) that possess
some common character...
Sreeraj S R
Example
Target
Population
All people with AIDS Study
Population
All people with AIDS
in Mumbai area
Sample
A l...
Sreeraj S R
Definitions
Sampling design:
• A sample design is a definite plan for obtaining a sample from the
sampling fra...
Sreeraj S R
Definitions
Sample Errors
• Sampling error is the error that arises in a data collection process as a
result o...
Sreeraj S R
Definitions
Non-sampling error
• “Non-sampling error is the error that arises in a data collection
process as ...
Sreeraj S R
Non-Sampling Error
• Non Response Error
• occurs when units selected as
part of the sampling procedure
do not ...
Sreeraj S R
Good Sample Design
• The characteristics of a good sample design are:
1. Sample design must be a true represen...
Sreeraj S R
Sampling Design Process
Define Population
Determine Sampling Frame
Determine Sampling Procedure
Determine Appr...
Sreeraj S R
Types of samples
http://www.copernicusconsulting.net
Sreeraj S R
Probability Sampling
• Defined as having the “distinguishing characteristic that each unit in
the population h...
Sreeraj S R
Non-probability sampling
• Non-probability sampling/non-parametric sampling is a sampling
technique where the ...
Sreeraj S R
Probability vs Non-probability sampling
Probability
• Refer from the sample as well as the
population.
• Every...
Sreeraj S R
Probability Sampling
Sreeraj S R
Simple Random Sampling
• A simple random sample is one in which each element of the
population has an equal an...
Sreeraj S R
Simple Random Sampling
• Population (N)
• In order to select a sample (n)
• assign a consecutive
number from 1...
Sreeraj S R
Systematic Random Sampling
• Systematic random sampling is the random sampling method that
requires selecting ...
Sreeraj S R
Systematic Random Sampling
• Population (N)
• In order for a sample (n)
• select an element from the list
at r...
Sreeraj S R
Stratified Random Sampling
• Stratified random sampling is “one in which the population is divided into
subgro...
Sreeraj S R
Stratified Random Sampling
Population
Strata Strata
Randomly selects subjects
proportionally from strata.
Sreeraj S R
Cluster Sampling
• In Cluster sampling the sample units contain groups of elements
(clusters) instead of indiv...
Sreeraj S R
Cluster Sampling
Sreeraj S R
Non-probability sampling
Sreeraj S R
Quota sampling
• Quota sampling is a method for selecting survey participants that is
a non-probabilistic vers...
Sreeraj S R
Convenience sampling
• A method that relies on data
collection from population
members who are
conveniently av...
Sreeraj S R
Snowball sampling
• This sampling method involves
primary data sources
nominating another potential
primary da...
Sreeraj S R
Purposive sampling
• Purposive sampling, also referred to as judgment, selective or
subjective sampling is a n...
Sreeraj S R
References
1. Latham B. Sampling: What is it? Quantitative Research Methods. 2007: 1-13. Downloaded from
http:...
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Sampling fundamentals

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Sampling fundamentals

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Sampling fundamentals

  1. 1. Sreeraj S R Sampling Fundamentals
  2. 2. Sreeraj S R Introduction • The idea of gathering data from a population is one that has been used successfully over the years and is called a census. • However, collecting data from an entire population is almost impossible because of the amount of people, places, or things within the population and also involves much time and money. • To collect data on a smaller scale, researchers gather data from a portion or sample of the population. Latham B.
  3. 3. Sreeraj S R Definitions • A sample is a “subgroup of a population” (Frey et al. 2000) • A representative “taste” of a group (Berinstein 2003) • A sample is “a smaller (but hopefully representative) collection of units from a population used to determine truths about that population” (Field, 2005) • Cochran (1953) posits that using correct sampling methods allows researchers; • the ability to reduce research costs, • conduct research more efficiently (speed), • have greater flexibility, and • provides for greater accuracy. Cochran WG.
  4. 4. Sreeraj S R Definitions • Population is a complete set of elements (persons or objects) that possess some common characteristic defined by the sampling criteria established by the researcher. • Composed of two groups - 1. Target population (universe) is the entire group of people or objects to which the researcher wishes to generalize the study findings. 2. Accessible population is the portion of the population to which the researcher has reasonable access OR a subset of the target population. • Sampling Frame is a list of all the elements in the population from which the sample is drawn. http://www.umsl.edu/~lindquists/sample.html
  5. 5. Sreeraj S R Example Target Population All people with AIDS Study Population All people with AIDS in Mumbai area Sample A list of all people with AIDS in Mumbai area who are diagnosed in the year 2015.
  6. 6. Sreeraj S R Definitions Sampling design: • A sample design is a definite plan for obtaining a sample from the sampling frame. Sampling design is determined before any data are collected. Statisitc(s) and parameter(s): • A statistic is a characteristic of a sample, whereas a parameter is a characteristic of a population. • The population mean (µ) is a parameter, whereas the sample mean ( X ) is a statistic. • For example, say you want to know the mean income of the subscribers to a particular magazine—a parameter of a population. You draw a random sample of 100 subscribers and determine that their mean income is $27,500 (a statistic). You conclude that the population mean income μ is likely to be close to $27,500 (a parameter) as well. This example is one of statistical inference. 1. Kothari CR. 2. www.quora.com
  7. 7. Sreeraj S R Definitions Sample Errors • Sampling error is the error that arises in a data collection process as a result of taking a sample from a population rather than using the whole population. • Statistical errors are sample error • We have no control over it. • It is affected by a number of factors including: • sample size. • the variability within the population. • sample design. 1. Dr Nic. 2. Sharada.
  8. 8. Sreeraj S R Definitions Non-sampling error • “Non-sampling error is the error that arises in a data collection process as a result of factors other than taking a sample. • Not controlled by sample size • Two types; 1. Non Response Error 2. Response Error 1. Dr Nic. 2. Sharada.
  9. 9. Sreeraj S R Non-Sampling Error • Non Response Error • occurs when units selected as part of the sampling procedure do not respond in whole or in part • Response Error • A response or data error is any systematic bias that occurs during data collection, analysis or interpretation. • Respondent error (e.g., lying, forgetting, etc.) • Interviewer bias • Recording errors • Poorly designed questionnaires • Measurement error Sharada.
  10. 10. Sreeraj S R Good Sample Design • The characteristics of a good sample design are: 1. Sample design must be a true representative sample. 2. Sample design must be such which results in a small sampling error. 3. Sample design must be viable in the context of funds available for the research study. 4. Sample design must be such so that systematic bias can be controlled in a better way. 5. Sample should be such that the results of the sample study can be applied, in general, for the universe with a reasonable level of confidence. Kothari CR.
  11. 11. Sreeraj S R Sampling Design Process Define Population Determine Sampling Frame Determine Sampling Procedure Determine Appropriate Sample Size Execute Sampling Design
  12. 12. Sreeraj S R Types of samples http://www.copernicusconsulting.net
  13. 13. Sreeraj S R Probability Sampling • Defined as having the “distinguishing characteristic that each unit in the population has a known, nonzero probability of being included in the sample” (Henry 1990). • It is described more clearly as “every subject or unit has an equal chance of being selected” from the population (Fink 1995). • Four types 1. Simple Random Sampling 2. Stratified Random Sampling 3. Cluster Sampling 4. Systematic Random Sampling Latham B.
  14. 14. Sreeraj S R Non-probability sampling • Non-probability sampling/non-parametric sampling is a sampling technique where the samples are gathered in a process that does not give all the individuals in the population equal chances of being selected. • In this type of sampling, items for the sample are selected deliberately by the researcher • The sample may or may not be representative of the population, and this can influence the external validity of the study. 1. Explorable.com 2. Kothari CR.
  15. 15. Sreeraj S R Probability vs Non-probability sampling Probability • Refer from the sample as well as the population. • Every individual of the population has equal probability to be taken into the sample. • May be representative of the population • The observations (data) of the probability sample are used for the inferential purpose. • Inferential or parametric statistics are used for probability sample. Non-probability • There is no idea of population in non- probability sampling. • There is no probability of selecting any individual. • It has free distribution. • The observations of non-probability sample are not used for generalization purpose. • Non-parametric or non-inferential statistics are used in non probability sample. Singh YK
  16. 16. Sreeraj S R Probability Sampling
  17. 17. Sreeraj S R Simple Random Sampling • A simple random sample is one in which each element of the population has an equal and independent chance of being included in the sample • Randomization is a method done by using a number of techniques as : • Tossing a coin. • Throwing a dice. • Lottery method. • Blind folded method. Singh YK.
  18. 18. Sreeraj S R Simple Random Sampling • Population (N) • In order to select a sample (n) • assign a consecutive number from 1 to N • Finally select sample randomly from 1 to N
  19. 19. Sreeraj S R Systematic Random Sampling • Systematic random sampling is the random sampling method that requires selecting samples based on a system of intervals in a numbered population. • In systematic sampling only the first unit is selected randomly and the remaining units of the sample are selected at fixed intervals. • This method requires the complete information about the population. • Let sample size = n and population size = N • We select each N/nth individual from the list. • Thus for this technique of sampling population should be arranged in any systematic way. 1. http://study.com/ 2. Kothari CR. 3. Singh YK
  20. 20. Sreeraj S R Systematic Random Sampling • Population (N) • In order for a sample (n) • select an element from the list at random and • then every kth element in the frame is selected, • where k, the sampling interval is calculated as: N/n
  21. 21. Sreeraj S R Stratified Random Sampling • Stratified random sampling is “one in which the population is divided into subgroups or ‘strata,’ and a random sample is then selected from each subgroup” (Fink). • If a population from which a sample is to be drawn does not constitute a homogeneous group, stratified sampling technique is generally applied in order to obtain a representative sample. • Under stratified sampling the population is divided into several sub- populations OR Strata that are individually more homogeneous than the total population and • then select items from each stratum to constitute a sample. 1. Latham B. 2. Kothari CR
  22. 22. Sreeraj S R Stratified Random Sampling Population Strata Strata Randomly selects subjects proportionally from strata.
  23. 23. Sreeraj S R Cluster Sampling • In Cluster sampling the sample units contain groups of elements (clusters) instead of individual members or items in the population. • This is considered if the total area of interest happens to be a big one. • Divide the area into a number of smaller non-overlapping areas and then to randomly select a number of these smaller areas, usually called clusters • A major difference between cluster and stratified sampling relates to the fact that in cluster sampling a cluster is perceived as a sampling unit, whereas in stratified only specific elements of strata are accepted as sampling unit. 1. Singh YK. 2. Kothari CR. 3. http://research-methodology.net/
  24. 24. Sreeraj S R Cluster Sampling
  25. 25. Sreeraj S R Non-probability sampling
  26. 26. Sreeraj S R Quota sampling • Quota sampling is a method for selecting survey participants that is a non-probabilistic version of stratified sampling. • A population is first segmented into sub-groups. • Then judgment is used to select the subjects or units from each segment based on a specified proportion. • In quota sampling, there is non-random sampling which makes this a non-probability sampling technique. https://en.wikipedia.org/wiki/Quota_sampling
  27. 27. Sreeraj S R Convenience sampling • A method that relies on data collection from population members who are conveniently available to participate in study http://research-methodology.net/sampling/
  28. 28. Sreeraj S R Snowball sampling • This sampling method involves primary data sources nominating another potential primary data sources to be used in the research. http://research-methodology.net/sampling/
  29. 29. Sreeraj S R Purposive sampling • Purposive sampling, also referred to as judgment, selective or subjective sampling is a non-probability sampling method that is characterised by a deliberate effort to gain representative samples by including groups or typical areas in a sample. • Here researcher has sufficient knowledge of topic to select sample and subjects are chosen in this sampling method according to the type of the topic. http://research-methodology.net/sampling/
  30. 30. Sreeraj S R References 1. Latham B. Sampling: What is it? Quantitative Research Methods. 2007: 1-13. Downloaded from http://webpages.acs.ttu.edu/rlatham/Coursework/5377(Quant))/Sampling_Methodology_Paper.pdf 2. Cochran WG. Sampling Techniques. New York: John Wiley & Sons, Inc., 1953. 3. http://www.umsl.edu/~lindquists/sample.html 4. https://www.quora.com/What-is-the-difference-between-a-parameter-and-a-statistic/answer/Akshay-Pratap-Singh-1?srid=5sSf 5. Kothari CR. Research Methodology, Methods and Techniques. 2nd Edition. 2004, New Age International (P) Ltd. New Delhi,Chapter 8, Sampling Fundamentals. 153-183 6. Dr Nic. Sampling error and non-sampling error. Statistics Learning center. 4 September, 2014. Available from https://learnandteachstatistics.wordpress.com/2014/09/04/sampling-and-non-sampling-error/ 7. Sharada. Sampling: A Scientific Method of Data Collection. Powerpoint presentation. Available from http://www.slideshare.net/rambhu21/sampling-and-sampling-errors-19870549 8. http://www.copernicusconsulting.net 9. Explorable.com (May 17, 2009). Non-Probability Sampling. Retrieved Apr 20, 2016 from Explorable.com: https://explorable.com/non- probability-sampling 10. Singh YK. Fundamental of Research Methodology and Statistics. New Age International (P). 2006. Chapter 5, Research Planning and Sampling: 77-98 11. Jackson C. Systematic Random Samples: Definition, Formula & Advantages. http://study.com/. Available from: http://study.com/academy/lesson/systematic-random-samples-definition-formula-advantages.html 12. http://research-methodology.net/sampling/ 13. https://en.wikipedia.org/wiki/Quota_sampling

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