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  2. 2. INTRODUCTION TO THE PROJECTI have taken up this project work as a part of my degree in „Bachelor ofBusiness Management Course, so to relate the theoretical studies with thatof the practical work done in the organization. I have done my project workin the Calicut tile co. In 1879 the Calicut tile co. was incorporated and the circumstanceleading to the information of the company is narrated under. The co. was started in 1878 at feroke; the town of clay industries. Thefounder of the co. was Mr. Soma Sundharan Chettiyar, the great millionairefrom Ceylon. And then company was taken over by Mr. V.S. NadarasaMudhaliyar from Mr. Soma Sundhara chettiyar. In 1982 the presentmanagement takes the co. now there are 8 partners for the co. and mainlytwo partners are managing the co.OBJECTIVE OF THE STUDYTo study the general organizational functions and various department of thecompany.To understand the growth of tile industry in India.To study the production department and its performance.To study the performance of the organization.To suggest measures for the development of the CTCMETHODOLOGY 2TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  3. 3. A report on the descriptive study conducted at the calicut Tile co.,Feroke, Kozhikode is a project work that depends heavily on datacollection particularly through observation the source of data are primaryand secondaryPRIMARY SOURCESObservationConsolation with the managers of various departments like production, HRetc.SECONDARY DATAReport from various departments.Report from other external magazines and internet.Policy manuals.LIMITATIONThe major constraint was the duration of the study was only 21 days.Couldn‟t spend much time with top executives because of their busyschedule.Due to absences and hesitation to talk openly by the employees it wasdifficult to collect accurate data. 3TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  5. 5. INDUSTRIAL PROFILEShelter is one of the basic requirements of man. Clay is one of the cheapestraw materials to satisfy this basic requirement of man. For a very long timeman has been using clay for building purpose. Clay is basically anadministrative mineral with an exclusive property of mould ability in thepresence of water embankments etc. After reinforcement with straw, coir,fibers, bamboo, splinters, of woods sharing. It was rather accidentalobservation that clay when subjected to heating (firing) developed red coloralong with high strength and stability. Development of this process led tothe production of clay products. In South India the German Basel Mission has performeda very important role in developing roofing tile industry or the Mangalorepattern roofing tiles. In the present scenario, roofing tiles have become avital part of housing construction activity. By the end of 60‟s most of thehouse used roofing tiles fur their houses. The last decade of the centuryhowever showed more interest towards concrete roofs and tile market wasdown, however it again picked up business as decorative tile walls andfloor tiles are in great demand now. The Latin word tegula and its French derivative tilemean quite precisely a roof tile of baked clay. The English tile is lessprecise, for it can in addition be used of any kind of earthenware slabapplied to any surface of a building. The word „ceramics‟ comes from theGreek word „keramos‟ meaning pottery: it is related to an old Sanskrit rootmeaning to burn but was primarily used to mean „burnt stuff‟ The demand for tile is thus improving when comparedto the previous years; other clay products are also gaining importance in themarket. However some of the tile manufacturing companies have reachedsaturation stage of its sales. They have to make changes in overall systemof production and distribution to enhance the sales 5TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  6. 6. THE INDUSTRY IN KERALA Roofing tile industry in India has an age of almost 150years. In India Mangalore pattern roofing tile factory was first establishedin the year 1865 by Basel Mission (German Missionaries) who copied thepattern of French tiles as in Marseilles. However first tile factory in Keralawas set up in the year 1844 by German Missionaries and it was named as“Common Wealth Trust Limited” or “COMTRUST”. Hundreds of factoriescame in to existence in South West cost of the country. Since then theindustry has completed approximately one and quarter century of usefulservice to country. The numerous rivers and backwaters of Kerala providedcheap transport and so it is quite natural that a number of factories haveopened at Kollam, Calicut, Trissur and alluva. Thus employment wasgenerated. The abundance of clay was the other factor which contributedfor rapid expansion of tile industry in this part of state A review of growth of tile industry in Kerala wouldsuggest the following stages of development. These stages are* Period of First World War* Inter war period* The post second war period Towards the end of 19th century the pioneer factory atKollam and Calicut was established. The pros iteration of tile factories,especially in Trissur may be considered as the second stage in thedevelopment of tile industry in Kerala. It‟s considered that third stage is theperiod which small entrepreneurs became conscious of quality and startedintroducing machineries. This is partially due to the development of localengineering industry. As a result of mechanization could be implemented ata faster rate. 6TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  7. 7. The factories established in the first stage of thedevelopment in Calicut district was conceived of superior quality due tobetter technological process and quality control techniques The second stage of development witnessed a rapidgrowth in the number of tile factories mainly in trissur district. Localavailability of quality clay and large managerial returns for the investmentcan be probable reasons for such a change. Their working started almost asa collage industry and not many changes has taken place as the timepassed. The technological advancement that has taken place in the otherindustry has made no impact on the tile industry. The only forward stepthat have taken in the replacement of mechanical process is by replacingpress, which they could increase the production capacity to 2 to 2.5 times inan average. Even that change is yet to come in Kollam district. In a large number of units intermittent kilns are still usewhere high rate of fuel consumption is observed. In Trissur area majority ofunits have started on a small scale and number of chambers of kiln arelimited. But subsequent introduction of revolving press has necessitatedincreasing the capacity and few more champers was addedPROLEMS FACED BY CLAY INDUSTRY For the last few decades the company has enjoyed a veryinscriptive market in the country especially in the Southern states. In oldendays industry was in Kerala and South Kerala, districts of KarnatakaStates. However conditions have completely different now. Tile factoryhave mushroomed through the country with much encouragement andsupport from the respective Government. The old traditional markets arefast dwindling and will soon disappear altogether in the very near future.Even manufacturing good clay-building material to cater to local markets isalso having many problems. The company has to face keen completionfrom manufactures of concrete blocks and locally available. Late rite 7TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  8. 8. stones which are now mechanically cut and finished and are being sold atvery low rate in the markets when compared to clay bricks. Apart fromthese, the main critical problems faced by the industry are the non-availability of good quality clays. Moreover there are environmental andecological problems faced by tile industry and which are bound to de-stabilize the manufacturing operations consequently lead to loss ofproduction in the year to come. Firewood, the fuel required for the industry is also becomingscared with the present forest policy of the government and at presentindustry has to depend on plantation firewood like rub wood and otheralternative fuels, for firing their kilns. The demand for roofing tile issteadily on the degrees because of the change in lifestyle of the people.While in olden days people used to construct houses by using timbers, thepresent tendency is to go for roofs. This has drastically affected the demandfor Mangalore roofing tiles. If the industry is to survive man publicity hasto be given for the products manufactured by the industry, enlightening theadvantage of using Mangalore tiles over stopped concrete roofs whichwould have a good thermal insulation and also increase the life of thesestructures. While on the other hand, the industry is suffered with fewproblems relating to raw materials, environment etc. On the other handthere is likely to be a slump in the market for clay product brought out ofindustry. The situation has to be analyzed and steps taken to meet thechallenges, in light of these numerous problems being controlled by the tileindustry. It is necessary that, government should take steps and try to solvethe problems of this industry, which is one of the labor intensive industriesin India 8TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  10. 10. COMPANY PROFILENAME Calicut Tile CompanyMANAGING PARTNER Mr. Muhammad Mr. M.A Abdhul AzeezYEAR OF ESTABLISHMENT 1878BANKERS S.B.T PalayamFINISHED PRODUCTS Roofing tiles Flooring tiles Bricks Ventilator bricksBRAND NAME Queens BrandMAIN MARKET Tamil Nadu KarnatakaNUMBER OF EMPLOYEES Around 300GENERAL MANAGER K.M. SalmanThe Calicut Tile Company is the pioneer of clay manufacturers in India. Itis started way back in the year 1878. It‟s still honored as the „first among 10TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  11. 11. the best of tiles company ‟situated near the historical sea fort of Calicut atFeroke ,the companies name is indelibly printed in the industrial history ofthe company.CTC was founded by Mr. Somasundharam Chettiar a great millionairefrom Ceylon. At first only roofing tiles were produced due to non-availability of better raw materials and machines. CTC was taken up byMr. Nadaraja Mudhaliar. They constructed new building and purchasednew machineries for producing more roofing tiles. The company becomesfamous by the middle of 1970‟s. Now the company is family ownedpartnership. The company was taken by the present owners in 1982.Providing a profitable as well as a beautiful alternative to concrete roofing,the company re-defined the aesthetic concepts about buildings, with itshigh quality classy QUEEN BRAND terracotta products unique in itsstunning varieties of products. QUEEN BRAND is not just a brand name inthe market but a trendsetter, leveraging the expertise earn through a legacyof more than 100 years experience. We have fetched big shares in Bahrain,UK, and Qatar markets apart from the domestic ones. The first company tobring a lot of innovative tile products, we the CTC has been a revolutionthrough centuries.QUALITY STANDARDSCTC have been awarded the ISO certification recently by MoodyInternational, an US based quality certification of great repute. A daringvisionary behind the terracotta revolution, the company impartedgeographical significance to Feroke which later came to be known as cradleof clay tile industryIn a world that is Turing rapidly to techno friendly, CTC offer analternative –bio friendly environment where you can inhale life, appealingto your eyes and soothing to your souls. QUEEN BRAND tile productspromise you a world of endless imaginations. The most accepted eco- 11TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  12. 12. friendly, cost effective and aesthetically pleasing solution to home roofingand floorings, these classy clay products have by now earned Internationalfame and recognition. Tested weather proof and water proof QUEENBRAND terracotta tiles appear in a range of models applicable to floorings,roofing and ceiling sand as ventilator bricks and building blocks. Producingtiles with quality that confirms to standards set has been the aim of CTCand all its endeavors have been to this end. It‟s a tradition that keeps pacewith the changing world and changing needs.CAPACITYPresently the company have around 300 employees where 230 of them arepermanent and have an annual production of more than 85 lakhs, thecompany was equipped with excavator, mixed high speed roller, number ofrevolving press etc for manufacturing tiles and Hoffman Kiln, one with 28champers and other with 24 champers and each champers having a capacityof 3000 tiles.Now the company had acquired modern technologies for manufacturingtiles. Chain conveyer system was introduced for conveying wet tiles fromthe press to the kiln and to stock yard. A separate section for manufacturingventilator bricks and hourdies was erectedNATURE OF BUSINESS CARRIED OUTNature of business means type of business being carried out. It includes theproducts of the company and weather the business is manufacturing orsales. If it is a manufacturing company what kind of products are beingproduced in the company. If the company‟s main function is sales what itsells and how it is being sold, that is weather it does a wholesale or retailbusiness 12TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  13. 13. The CTC does both manufacturing and sales. It produces all sorts of building material made of clay. Its products includes the following ROOFING TILES FLOORING TILES VENTILATOR BRICKS BUILDING BLOCKS In CTC, production takes place as well they sell it to the retailers and wholesalers and also directly to the customers from the company‟s sales outlet PARTNERS OF THE COMPANY CTC is a partnership firm consisting of two managing partners and they are Mr. Muhammad and Mr. M.A Abdul Aziz. Other partners are Mr. M.A Abdul nazar Mrs. M.A Rukhiya Mrs. M.A Soubeena Mrs. M.A Asiya Mrs. M.A Salina Mrs. M.A Najeena Mr. M.A Abid Mr. M.A Ramshid Mr. M.A Rajay Mrs.M.A Nargees Mr. M.A Hareer KEY TO SUCESS Key to success is designing and producing products that meet the market demand. In addition to this the company also ensures total total consumer satisfaction. If these goals are achieved it will become a profitable sustainable company. 13 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  14. 14. HIGHLIGHTS OF THE COMPANY It is an industry with more than 130 years of experience Engaged in the production of wide range of products It has a capacity to meet huge requirements any point of time Highly experienced management with perfect knowledge about market and its products. QUALITY POLICY OF THE COMPANY ATMOSPHERIC HARMONY: Terracotta tiles created a rhythemetic harmony with the atmosphere where it is used. Its natural elements are harmful to arthritis patients. The tiles also add elegance to the concrete buildings and act as a heat insulation aid, that is why even five star hotels are turn in to clay tiles. ECO-FRIENDLINESS: In CTC innovative and energy saving manufacturing technologies are used to manufacture eco-friendly products combining economy with ecology. The beautiful glazes of terracotta tiles are softer and more sensitive to scratches and wear and tear than tiles made from normal porcelain or ceramic material. Our clay roof tiles allow for ongoing ventilation that extracts the moisture that otherwise could cause mild dew, rote and overtime the collapse to substructure. VARIETY: We provide different plain tiles and pan tiles. Architects, Builders and roofing specialists etc with their join efforts produces different varieties of tiles according to the requirements of consumers DURABILITY 14 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  15. 15. There are still number of tile roofed building that are 100 years of oldwhere you find a few concrete building leaks within few years. Clay rooftiles are some of the most environmental friendly building material. This isdue to long life expectancy that they are made of natural product and canbe disposed off fully.NATURALITYTerracotta floorings, ceilings and wall coverings, is designed with brightnatural flair unlike any other things. QUEEN BRAND products are madeattractive, colorful, and long-lasting in a functional aesthetically pleasingway. We offer carefully designed precision made roofing tiles comparableonly to top quality porcelain product as ceramic floor tiles.FLEXIBILITYQUEEN BRAND tiles are designed for ease of use and versatility.For instance by means of pioneering concept for tile overlap allowingflexible tile to tile fit. As a result tile can be laid simply and quickly, savingtime and labor cost. Each and every QUEEN tile is baked by a life timeguarantee.PLANT LOCATIONCalicut Tile Company is honored as the first among the best of tilecompanies. The plant is in the town of Feroke is connected with nationalhighway 17. The factory is situated near the Chaliyar River. Allinfrastructure facilities are available near the company. 15TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  20. 20. PRODUCTION DEPARTMENTClay is an important raw material used for tiles the quality of tiles dependsup on its clay. Therefore the clay is tested before taking it for theproduction. There are mainly two types of clay namely plastic clay and leanclay. The tested clay is thoroughly mixed by using a machine calledexcavator. With the help of excavator the clay is sliced. After slicing, theclay is collected using the excavator in tray called trolleys. The sliced clayis then pushed into box feeder. Box feeder consists of 3 chambers and bothtype of clay will be there at first two chamber and both of this is mixedalong with the sand in the 3rd chamber. Then the clay is moved into panmill. Pan mill performs the crushing of clay and grinds together thedifferent types of clay. Here the clay is crushed well using water. Clay inthe form of flakes is passed into hi speed roller one. High speed roller oneis an extension of pan mill and the clay is crushed well and then it is moveto the high speed roller two where the clay is crushed further and reducethe time module or small pebbles contained in the clay. Then the clay ismoved into de-airing pug mill and main purpose here is to remove the aircontent from the clay otherwise it would lead to breakage after it becomesin to a tiles. The clay is cut and passed to the press where different dice areavailable and the different shapes or types arise. Different types of tileformed are roofing tiles, flooring tiles, ventilator tiles, building tiles etc. Inthe press where roof tiles are formed with the help of a trimmer tiles areproperly shaped and finished. The slabs are rubbed with oil which is amixture of kerosene and rice-burn oil before putting into the press so as todice smooth. The waste clay is recycled. The name of the clay, factorytrade mark etc are marked on the tiles by providing necessary impressionon the dice. Now the pressed tile contains 25% of water. To reduce the 20TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  21. 21. water content of green tile, it is dried in the open air where natural air iosable to enter directly. Artificial drying using external heating system is alsorarely used. The tiles required to be dried for around 6-7 days duringsummer and 10-15 during rainy season. The well dried tiles are placed inthe chamber of Hoffman kiln for baking. The kiln consists of differentlayers where the tiles can be put and heat is made possible to enter into it.Fire wood is used as fuel for burning at a temperature of 800 degree. Thekiln works 24 hours a day through out and even on holidays. As thetemperature is reached at a required level in one chamber, the fixing will bemoved to the next chamber. After that the chamber is cooled and emptied.The burned tiles are moved to an open place where or nearer to kiln yard.Then it is moved to the stock yard where tiles are stocked. Different gradeor classes are given to the tiles according to their quality and they arestored separately. It is from the stock yard, the tiles are dispatchedaccording to the order placed. Here comes the end of the productionprocess. PRODUCTION PROCESS CHART PROCUREMENT OF TESTED CLAY CLAY EXCAVATION BOX FEEDERS PAN MILL ROLLER I HIGH SPEED ROLLER ROLLER II 21 DE-AIING PUG MILLTALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  23. 23. PURCHASE DEPARTMENT Purchase department is one of the important departments in CTC. This department deals with 6the purchase of raw material such as purchase of clay fire woods, store good etc and the main function of the department is to invite tenders and quotation for purchasing raw material. Tenders are invited and they select those tenders which quotes the suitable price for the product. They just do not verify the price of raw material but also ensure about the quality of the product purchased. The main duty of the purchasing manger is to: Ensure continuous availability of raw material so that production doesn‟t get stopped To reduce ultimate cost of finished product To ensure quality of raw material and there by quality of production Now we can look some of the important raw material which is purchased by the purchase department. CLAY Clay is one of the most important raw materials used for production. There are mainly two types of clay, plastic clay and lean clay. Before purchasing clay, purchase department takes the specimen of clay and test it using in different methods, like sand content test, burning test, and by the usual observations. Company usually collects clay fro the field of Mavoor, Cheruvadi, Karod, Edevanna, Areacode etc. FIREWOOD Fire wood is purchased from sub contractors of Irutty, Kodiyathur, Mavoor, Nilambur etc. The fire wood purchased from keep in it top of the kiln. The fire wood is unlocked in the firewood yard only after visual observation by firewood supervisor. 23 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  24. 24. From the above it‟s clear that purchase department is one of the strong andback bones of CTC and its effective functioning is very much important foroverall performance of CTC.WATERWater is one of the essential element of the tile it‟s also essential formanufacturing. Water is prowled from the well and it‟s purchased rarely.OIL AND KEROSENEIt is another item as that of water which is less frequently purchased by thepurchase department. Rice bran oil and kerosene In the ratio 2:10 are mixedand applied on the plugged slabs to avoid sticking of slabs each other.Kerosene is also used as fuel in generator. MARKETING DEPARTMENT 24TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  25. 25. MARKETING DEPARTMENT The marketing department of CTC is well developed and computerized. The main duty of this department is marketing and sales of queen brand. As we know that is one back bone of a business enterprice. The marketing department has its own value. It is controlled by sales manager and executive sales. DUTIES OF SALES MANAGER Responsibilities of various sales related decision like supplying the right quantity and quality product at right time. Management of cash receipt and payment Proper direction to the executive‟s sales regarding collection of duties from customers and other related matters. Keeping proper records for purchase of fire wood. ACTIVITIES UNDER MARKETING DEPARTMENT Marketing activities are carried out and field sales executives explore the potential for sales of the product Appointing dealers Sales promotion activities like sponsorships, radio, banners & boards, calendar, trade fairs etc. Now the company has around 200 dealers all over India and they have or are mainly located in Kerala, Karnataka, Tamil Nadu and Maharashtra. CHANNELS OF DISTRIBUTION The CTC adopts mainly 3 major channels of distribution their channels are as given below; Manufacturer Customers Manufacturer Dealer Customer Manufacturer Dealer Agent Customer 25 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  26. 26. QUALITY POLICY TO CONSUMERS 1. To provide dependence products that consistency meets customer‟s expectations first time, on time, every time.2. To recognize through systematic review process that all over products and commitments are expression of quality3. To constantly strive to achieve optimum customer satisfaction through on time delivery and defect fire parts with acceptable quality level by continuously improving our process and practices to the almost satisfaction of all our clients4. To strive pure goals aimed at achieving excellence in the product that consistently meets or exceed customer expiations. 26 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  28. 28. PERSONNEL DEPARTMENT INTRODUCTION Human Resource department is concerned with the management of human resources. It is the sense of getting things done through people, is an essential part of every managers responsibilities. Many organizations find it useful. Many organizations find it useful to set up a specialist section to provide an expert service in the performance of HR functions. Today no member in the organization disagrees that “people are more valuable asset in the organization but in reality in many organization it is found that this most valuable resources remains undervalued, undertrained, underutilized Fast changes are taking place in the business enterprise. An organization must have the ability to absorb these changes at a rapid rate than in the past, not simply to prove its competency alone but to justify its existence in the dynamic business world as well. All organization weather large or small must ensure themselves that they have the competent people capable of accepting these challenge. Personnel Management is “concerned with people dimensions in management. Since every organization is made of people, acquiring their service, developing their skills motivating them higher level of performance and ensuring that they continue to maintain their commitment to the organization are essential to achieve their organizational objectives. This is true regardless the type of organization, government, business education, health, recreation or social action “ In CTC employees are recruited mainly through personnel interview, recommendation of present employee and through medium of publicity. OBJECTIVES OF CTC To establish and maintain good working atmosphere in the organization. 28 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  29. 29.  Each employee is given certain objectives and give them amble support to achieve it. To achieve the goals of organization through human excellence. To maintain and increase the level of effectiveness of employers and there by their effective utilization. To provide motivation to the employees to work for the success of the organization. To have a better personnel structure in the organization that is the personnel department. PERSONNEL POLICIES AT CTC Pvt. Ltd. Satisfied customers and motivated employees are of vital importance to CTC. The past 130 years is a good personnel policy followed by the firm it is seen not good or harmonious industrial relation maintained by the firm. The main three types of policy are staffing policy, wage and salary administration policy and the promotional policy. Other important personnel policies are below Each employee shall: Understand his or her role. Take responsibility. Develop his/ her competence knowledge, skills and ability. H.R STRUCTURE OF CTC Number of workers in CTC is around 300 which includes permanent and casual workers, among them 50 are skilled workers who are well trained and is called foreman. Attendance register are maintained in the factory to record the time spend by each worker in the factory, it also distinguish normal time from overtime. The working hour of the company starts from 8 am to 12 pm and 1 pm to 5 pm. But the kiln works for 24 hours a day and the 29 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  30. 30. operator for kiln is 4 shifts of 7 hours each. Convenient timing has madeworkers happy in the factory. Overtime workers have been paid double ofwages of that day. This is done as they don‟t want to spent for recruitmentand training of new workers. If in the case of death, casual workers areselected as permanent workers. In administration level there are around 10 office staffs likeproduction manager, personnel manager, finance manager etc. Wagecalculations are fully computerized for fast result. The control of theorganizational activities are in the hands of top level management, they areresponsible for entire functions of the concerned persons. The total number of working days of CTC is around 305days. Each worker is allowed a holiday during the week. The workers arenot required to work on the first of the week that is Sunday. Within the production process there are many departmentswhere employees are classified, they areCLAY FIELD In clay department, at a time there should be 21 employees.Their main duty is to load different type of clay. The main duty is to takethe clay in to the excavator where the clay is sliced and their duty ends atthe door step of press. The employees in the clay department are given afixed remuneration of 6000 per month and they have to work for 8 hours aday.PRESS FIELD Here there should be almost 11 employees who have towork hand in hand to achieve the target. Their work starts where the workof clay department ends. Their duty to receive the clay coming out of rollerand put in to the press for making it as slabs and to other press where theslabs are press in to particular tiles from where the shape of tile is formed. 30TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  31. 31. Remuneration package is time rate and is paid 6000 per month for 8 hoursa day.CHICK DEPARTMENT The duty here is to dry the pressed tile, that is to take thetile from press to the region where tiles are dried under direct sun light.Here 6 workers are working at a time and piece rate system is followedhere for payment of wage. An employee should take 1400 tile which istreated as one work and for one work 200 rupees is paid.KILN DEPARTMENT At a time there will be 8 people working in a kiln, and itconsists of two kilns which contain 28 and 24 rooms respectively. Herealso piece rate system is followed and loading of 3000 tile is regarded asone work.BURNING SECTION It‟s closely related with kiln department. It is the only onesection were 24 works work is carried out. It is from here the kiln isburned. Their main duty is to regulate heat content according to therequirement of tile. Here mainly there are two workers who work on shiftbasis. They are given a fixed salary per month and double salary forworking during holidays.REPAIRS SECTION Here repairs of machinery take place. Machines of thecompany are repaired within the firm. Here there are 7 workers including aforeman. They have a fixed remuneration.OTHERS There are certain workers who concentrate on loading of dried andfinished tile to store rooms. There is no fixed number of employees in thiswork and depends up on requirement. They are also paid in piece rate form. 31TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  32. 32. Some workers are placed in those sections of bringing firewood which is required for burning. Here at present 9 workers are there and piece rate system is followed and for one work they are paid 230 rupees. There is a pottery department where one employee is working for the last 27 years. If he designs 5 tiles per day it is treated as one work and salary is given according to that. EMPLOYEE WELFARE The CTC employees receive multiple welfare facilities. Company provides all the possible facilities and amenities to the workers. Since file industry is labour oriented industry every problem connected with the workers will adversely affect the production and the reputation of the company. The management of this company thoroughly understands that and tries to solve all the problems connected with workers. Various labour welfare activities made by mgt to workers are; I. Canteen The company is running a very good canteen inside the factory. With the help of this canteen the workers can save 85% of their food expense, that is, the company is providing subsidized food to their employees.II. Increment Every year increment of salary is given to the employees after their retirement. The minimum service required for getting gratuity is 5 years. Computation of gratuity: Gratuity = Salary x Service x 15/ 26 Other than this the company provides contribution to ESI, PF providing annual leaves and casual leaves, home appliance loan, bonus, etc… 32 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  33. 33. PROBLEM FACING THE PERSONNEL DEPARTMENT Though the company is well maintaining its relations with the unionsand employees still the personnel department faces a few problems.However most of the problems are effectively bought under organized byvarious techniques as participation management system used in CTC. Manpower of human resources may be thought of as the totalknowledge, skills and creative abilities, talents and attitude of the totalworkforce of the organization. Management should consider the fact that ofall M‟s of management (Men, Money, Machinery, Materials, Methods andMinutes). The most important and the most complex resources are thehumans. Hence, men are the most valuable asset of an organization ratherthan money or any physical equipment. Only human resource can ensurethe effective utilization of all other resources to lead the business activitiesin to a success.HOLIDAY WITH PAY IS26th January Republic Day14th April Vishu1st May World Workers Day15th August Independence Day2nd October Gandhi Jayanthi 33TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  34. 34. 25th December Christmas Shivarathri Good Friday Milady sheriff Onam Navami Id-ul-fither 34TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  36. 36. 1. Different posts occupied by the employees in the organization. POSTS NUMBER OF PERCENTAGE RESPONDANTS (%) Manager 3 7.5 Supervisor 6 15 Forman 8 20 Workers 23 57.5 total 40 100 Interpretation: Out of the total employees more than 50% of them are unskilled workers who directly engage in the production of tiles. So, of the total population more than half of them are workers.2. Number of year worked by the employee in the company? NUMBER OF YEARS NUMBER OF PERCENTAGE RESPONDANTS Below 8 4 10 8-16 3 7.5 16-24 16 40 36 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  37. 37. Above 24 17 42.5 total 40 100 Experience 10 7.5 Below 8 42.5 8-16 16-24 Above 24 40 Interpretation: The pie diagram indicates that more than 80% of employees are with long term service. This indicates that labor turnover in the organization is not that high and is under control.3. Have you received any special incentive till now? INCENTIVES NUMBER OF PERCENTAGE (%) RESPONDANTS Yes 18 45 No 22 55 Total 40 100 37 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  38. 38. INCENTIVES yes 45% no 55% Interpretation: Out of the total employees in the organization 45% of them says or agrees that they had received incentive, while others contradicts to the statement and says „no‟ to the question.4. Are you satisfied with the present salary? SATISFIED NUMBER OF PERCENTAGE (%) RESPONDANTS Yes 22 55 No 18 45 Total 40 100 38 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  39. 39. Table 1 Yes No 45% 55% Interpretation: The diagram indicates that almost half of the employees are satisfied with the salary and while others are not satisfied with the salary given. So management has to consider these factors well.5. How do you rate the promotional policy adopted in the organization? RATING NUMBER OF PERCENTAGE (%) RESPONDANTS Excellent 02 05 Good 14 35 Average 18 45 Poor 06 15 Total 40 100 39 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  40. 40. Promotional Policy 5% 15% Excellent 35% Good Average Poor 45% Interpretation: From the diagram it‟s clear that as a whole, promotional policies are satisfactory since only 15% are not at all happy with the promotional efforts. Management should adopt such policies so that these 15% employees also show a positive sign.6. Are you satisfied with the terms and conditions of the job? RATING NUMBER OF PERCENTAGE RESPONDANTS (%) Not at all 06 15 Up to a level 24 60 Fully 10 25 total 40 100 40 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  41. 41. Terms & Conditions 15% 25% not at all up to a level fully 60% Interpretation: The diagram shows that employees are more or less satisfied with the terms and conditions of the job. Dissatisfaction level is comparatively lower. 25% is fully satisfied which is a good sign.7. What is your opinion about relationship with management? RATING NUMBER OF PERCENTAGE (%) RESPONDANTS Friendly 06 15 Moderate 28 70 Strict 05 12.5 No opinion 01 2.5 total 40 100 41 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  42. 42. Rating 2.50% 15% 12.50% friendly moderate strict no opinion 70% Interpretation: 70% of the employees say that there is moderate relationship between employees and management. So the company is not following an autocratic type of structure. Here the chance of formation of informal organization is limited.8. According to you which is the best motivating factor? RATING NUMBER OF PERCENTAGE RESPONDANTS (%) Monitory 15 37.5 Non monitory 06 15 Both 19 47.5 total 40 100 42 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  43. 43. Motivating Factor monitory 37.50% non monitory 47.50% both 15% Interpretation: Since more than 50% of employees are unskilled workers, they can be primarily motivated with monitory incentives. From the diagram it is clear that employees give priority to the mixture of monitory and non monitory factors.9. Have you received any fringe benefits from the company? NUMBER OF PERCENTAGE (%) RESPONDANTS Yes 19 47.5 No 21 52.5 total 40 100 43 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  44. 44. Yes No 47.50% 52.50%Interpretation: From the diagram response is 47.5% says „yes‟ and rest stays with„no‟. Company mainly provides fringe benefits to skilled and office staffsrather than to the semi skilled workers.10. Are your grievances fully satisfied by the company? RATING NUMBER OF PERCENTAGE (%) RESPONDANTS Not at all Up to a level 32 80 Fully 08 20 total 40 100 44TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  45. 45. 20% not at all up to a level fully 80% Interpretation: Since the relationship between management and employees are good their grievances are also satisfied to an extent. No one in the company is fully disappointed with the company.11. How do you rate the safety and security measures adopted in the organization? RATING NUMBER OF PERCENTAGE (%) RESPONDANTS Excellent 10 25 Good 18 45 Average 10 25 Poor 02 05 total 40 100 45 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  46. 46. Safety measures excellent good average poorInterpretation From the survey conducted it is clear that the company gives muchimportance for the safety and security measures and 70% of the populationis very much happy with the companies policies and only 5% of them isdissatisfied.12. Are you satisfied with the retirement schemes of the company? RATING NUMBER OF PERCENTAGE (%) RESPONDANT S Highly satisfied 12 30 Satisfied 22 55 Dissatisfied 06 15 total 40 100 46TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  47. 47. Retirement schemes 15% 30% highly satisfied satisfied dissatisfied 55%Interpretation: The company provides almost all retirement benefits provided bysimilar companies like provident fund, gratuity etc. from the graph it‟sclear that there is a mixed response from the part of employers. 47TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  48. 48. 13. Are you active in trade union activities? R ATING NUMBER OF PERCENTAGE (%) RESPONDANT S Active 14 35 Passive 08 20 Neutral 18 45 total 40 100 Trade union participation 35% active 45% passive nuetral 20%Interpretation: From the graph it is clear that participation of employees towardstrade union activity is neutral, but it may not be so accurate as sample takenis small and employees may not reveal the truth.14. What is your opinion about canteen facility? 48TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  49. 49. RATING NUMBER OF PERCENTAGE (%) RESPONDANTS Excellent - - Good 07 17.5 Average 14 35 Poor 19 47.5 total 40 100Interpretation: It is an area where management has to keep their eyes open asmajority of employees are not happy with the canteen. So they should try totake steps to improve the conditions. 49TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  50. 50. 15. What is your opinion about sanitary facilities? RATING NUMBER OF PERCENTAGE (%) RESPONDANTS Excellent - - Good 06 15 Average 21 52.5 Poor 13 32.5 total 40 100 Sanitary facilities 15% 32.50% excellent good average poor 52.50%Interpretation: This is another area where management has to look up on, asemployee satisfaction is a key area for the success of an organisation. 50TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  57. 57. SWOT ANALYSIS Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. STRENGTH An industry with one thirty years of experience and highly experienced management. Wide range of products. Focus on producing high quality tiles. Ability to meet huge requirements any point of time. Better superior-subordinate relation. WEAKNESS: Accounting methods are not scientific. Less focus on marketing activities. Transportation totally depends on private vehicles. Cost of tiles is little high as compared to other states. Conventional practice of fixing clay is used. OPPORTUNITIES: Go out for innovation. Opportunities for diversification of product. 57 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  58. 58.  Try new technologies. THREATS: Problem of absenteeism. Clay is not available readily Firewood and other fuel used for burning become costly and its availability is limited. Strikes lockouts effect the continuity of production process and there by overall productivity of firm. CHAPTER VI 58 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  59. 59. FINDINGS & SUGGESTIONS FINDINGS CTC concentrates on production of tiles. Product of CTC is of high quality. Compare to other firms, price of CTC is lower. Employees are satisfied with the terms & conditions of the job as well as with the management. Productivity has increased in a slow rate. Less concentration on marketing of products. Since it is an organization with more than 100 years experience, it enjoys high degree of goodwill. 59 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  60. 60.  Shortage of raw materials, firewood etc is great threat to the company. SUGGESTIONS Demand for the product is high but the availability is low, so try to increase the production. Better salary should be given to employees so as to gain their confidence. Company should increase promotional efforts. Firm should concentrate on adding diversity to the product and then only it can with stand in the market. Reduce cost of production by using modern technologies Step should be taken to improve canteen and sanitary facilities. Find out an alternative source of energy for production. CHAPTER VII CONCLUSION 60 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  61. 61. CONCLUSION Calicut Tile Company, Kerala‟s first tile company has reallycreated revolution in this field. The QUEEN BRAND terracotta productsdeveloped by CTC which really set the standards in the industry are widelyacceptable to different culture, climate, and architectural tastes around theworld. 61TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  62. 62. World is changing and modernization will have to beincorporated in every phase of working of the company and ways will haveto be found to cope with competition and overcome the barriers ofinnovation. To conclude, management of CTC should make past emphasisand work effectively to supplement formal structures to tackle issues likeproduct launching and cost reduction. BIBLIOGRAPHY 62TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY
  64. 64. BIBLIOGRAPHYMarketing Management : Philip KotlerMarketing Management : A. VinodhH R management : MammoriaPersonnel management : Edwin.B.FlippoCompany RecordsWebsite : 64TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY