Understanding "Chief executive social customer" and the plan for achieving Social Media Goals

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Social Media or Online Customer was not authoritative nor demanding until year 2011-2012. But today, it is officially the rule of “Chief Executive Social Customer".
The new tech-savvy customer who is expecting you to respond to all positive and negative views online, with a human touch, listens and values him/her. And yes, Social Customer gives lot of weight-age to “word of social mouth” from friends and peers and it is quite important to understand how to achieve the Social Media Marketing Goals in this new paradigm

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Understanding "Chief executive social customer" and the plan for achieving Social Media Goals

  1. 1. “Chief Executive Social Customer” and the plan for achieving Social Media Goals
  2. 2. Before getting too far into Goals and Social Media Goals, let us understand today’s Social Customer Social Customer was not authoritative nor demanding until year 2011-2012. But today, it is officially the rule of “Chief Executive Social Customer” By the way, who is Chief Executive Social Customer?? The new tech-savvy customer who is expecting you to respond to all positive and negative views online, with a human touch, listens and values him/her. And yes, Social Customer gives lot of weightage to “word of social mouth” from friends and peers. Understanding the new paradigm shift
  3. 3. Success is progressive realization of worth-while, pre- determined Goals  Defined “Goals” are important for success in any endeavor  Yes, defined “Goals” are important for success in Social Media as well Why have Goals?
  4. 4. 20%of World Population uses Social Media ½ the Internet Population uses Social Media 88%of Customers are Influenced by Social Media and Reviews Social Media Goals for your Brand? Sources: maritzresearch.com; Forrester.com
  5. 5. StrategizeBecause, It is very important to select the right Social Media Goal(s), to serve your “Chief Executive Social Customer” better Here are some Social Media Goals worth considering  Brand awareness, credibility and trust  Brand reach  Product promotion, Offers  Customer Engagement, Reputation Management  Customer Support  Marketing and Advertisement platform  New Customer Acquisition (Referrals visits to Website and Leads)  Talent Recruitment  Support a Social Cause Have Goals that are Specific, Measurable, Attainable and Time-Bound e.g. Have 15% of the Likes talking about us, by end of Q3 of this year What are the possible Social Media Goals?
  6. 6. Tactical Execution Plan to achieve the Goals • Prepare Tactical Social Media Campaign Execution Plan that helps in realizing the Social Media Goal(s) – Without a goal for your social media efforts, all ensuring tasks and efforts are likely loose focus – Without a clear Tactical Execution plan, the goal set can only be achieved by Accident! • Don’t pick too many Goals and confuse the “Chief Executive Social Customer” – Have a Social Media Community Management checklist on ‘Pitfalls to Avoid’ and ‘Best Practices to Remember’
  7. 7. Structuring the “Tactical Execution Plan” Tactical Execution Plan for achieving the Social Media Goals must consist of • List of Planned Campaigns, their dates, the timing, the frequency and the number of posts/Ads in each campaign • The buckets of Campaign attributes used in each Campaign • Defined Target Audience for each Campaign • Key message (compelling) that will be delivered in each Campaign • Elaborate the Keyword that will be in focus during the Campaigns • Few Viral Campaigns – not every campaign can be viral
  8. 8. Achieving the Social Media Goals Revision of Tactical Execution Plan based on Goal Performance Research Define the Goals Prepare Tactical Plan & Campaigns Client Review /Approval Plan Execution, Community Management and Reporting  Community management and reputation management steps during the Campaign execution  Define Steps on how the success will be measured  Milestones on when success will be defined and Campaigns will be tuned based on analytics data
  9. 9. Analyze, Learn and Improve • Learn what worked, what did not – Analyze the Data and Results. • Improve – Tune the next phase of Tactical Execution Plan
  10. 10. Online Marketing Gurus. Innovation and creative thinking separates us Who we are?
  11. 11. At Toboc Biz, We breathe Online Marketing, plot extensive Social Media strategies and Inbound marketing strategies. We build cool cutting edge websites, world-class e-commerce portals, productive mobile apps and deliver specialized QA services through “Agility in Services Delivery” TobocBiz is the Services unit of Toboc International. Toboc International is a Canada based e-commerce enabler for SMEs world over. We provide B2B trading platform (Toboc.com), Online Marketing Services and Technology Services (TobocBiz) under the group’s umbrella. We also provide Daily deals platform for B2C consumers via TobocDeals.com More About us
  12. 12. +91-80-4064-0000 For any Queries interact@tobocbiz.com www.tobocbiz.com Be social with us:
  13. 13. Thank You!

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