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Ideation Sreeja Iyer 02/09/10 @Copyright 2010 Sreeja Iyer Image courtesy http://www.vpfo.msu.edu/site_graphics/GreenIdeas....
Importance Of Business Ideas <ul><li>explains the  Why </li></ul><ul><li>keeps you  Going </li></ul><ul><li>helps you  Dif...
… Is It Black Magic? <ul><li>From Within… </li></ul><ul><ul><li>Experiences </li></ul></ul><ul><ul><li>Dissatisfactions </...
The Aha! Moment <ul><li>starts with a  Belief </li></ul><ul><li>is fostered with the right  Habit </li></ul><ul><li>is mad...
Types of Business Ideas <ul><li>Copied </li></ul><ul><li>Adapted </li></ul><ul><li>Indigenous </li></ul>02/09/10 @Copyrigh...
Market <ul><li>Understanding your customer </li></ul><ul><li>Horizontal vs. Vertical segments </li></ul><ul><li>User vs. B...
Risk <ul><li>Technology </li></ul><ul><li>Market </li></ul><ul><li>Business model </li></ul><ul><li>Regulatory </li></ul><...
Idea Evaluation <ul><li>Back of the envelope </li></ul>02/09/10 @Copyright 2010 Sreeja Iyer
<ul><li>Goal: Make Maximum Money in 1 Hr </li></ul><ul><ul><li>Plan for as long as you want </li></ul></ul><ul><ul><li>Onc...
<ul><li>Thanks </li></ul><ul><li>You can reach me at  </li></ul><ul><li>Email:  [email_address] </li></ul><ul><li>Twitter:...
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Ideas are dime a dozen

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Most people just say "ideas are dime a dozen" without realizing the importance of the process or effort to come up with a good one. Ideas per se may not be sufficient to succeed but they are an essential ingredient of any business. They help explain the reason for existence and the differentiation point for the business. In this presentation my attempt was to spark the thought process in the students mind.

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Ideas are dime a dozen

  1. 1. Ideation Sreeja Iyer 02/09/10 @Copyright 2010 Sreeja Iyer Image courtesy http://www.vpfo.msu.edu/site_graphics/GreenIdeas.jpg
  2. 2. Importance Of Business Ideas <ul><li>explains the Why </li></ul><ul><li>keeps you Going </li></ul><ul><li>helps you Differentiate </li></ul>02/09/10 @Copyright 2010 Sreeja Iyer
  3. 3. … Is It Black Magic? <ul><li>From Within… </li></ul><ul><ul><li>Experiences </li></ul></ul><ul><ul><li>Dissatisfactions </li></ul></ul><ul><ul><li>Natural Inclinations </li></ul></ul><ul><li>From Outside… </li></ul><ul><ul><li>Market Opportunity </li></ul></ul><ul><ul><li>Latent Need </li></ul></ul><ul><ul><li>Others’ Experiences </li></ul></ul>Magic’s in the Intersection <ul><ul><li>From Everywhere Else… </li></ul></ul><ul><ul><li>Cross-apply existing solutions </li></ul></ul><ul><ul><li>Break the rules, defy your superiors, peers… </li></ul></ul>02/09/10 @Copyright 2010 Sreeja Iyer
  4. 4. The Aha! Moment <ul><li>starts with a Belief </li></ul><ul><li>is fostered with the right Habit </li></ul><ul><li>is made better through support Ecosystem </li></ul><ul><li>gets assessed through Research </li></ul><ul><li>matures as you Iterate </li></ul>02/09/10 @Copyright 2010 Sreeja Iyer
  5. 5. Types of Business Ideas <ul><li>Copied </li></ul><ul><li>Adapted </li></ul><ul><li>Indigenous </li></ul>02/09/10 @Copyright 2010 Sreeja Iyer
  6. 6. Market <ul><li>Understanding your customer </li></ul><ul><li>Horizontal vs. Vertical segments </li></ul><ul><li>User vs. Buyer </li></ul><ul><li>Partners and Collaborators </li></ul><ul><li>Missing Ecosystem needs </li></ul>02/09/10 @Copyright 2010 Sreeja Iyer
  7. 7. Risk <ul><li>Technology </li></ul><ul><li>Market </li></ul><ul><li>Business model </li></ul><ul><li>Regulatory </li></ul><ul><li>Operational </li></ul>02/09/10 @Copyright 2010 Sreeja Iyer
  8. 8. Idea Evaluation <ul><li>Back of the envelope </li></ul>02/09/10 @Copyright 2010 Sreeja Iyer
  9. 9. <ul><li>Goal: Make Maximum Money in 1 Hr </li></ul><ul><ul><li>Plan for as long as you want </li></ul></ul><ul><ul><li>Once you are ready, collect your seed funding (@ 20% equity stake) </li></ul></ul><ul><ul><li>You have one hour after you take the money to make as much money as possible </li></ul></ul><ul><ul><li>Come back to the class and report how much money you made </li></ul></ul><ul><ul><li>Each team needs to talk about their learning’s and experiences for not more than 3 minutes </li></ul></ul>Be as creative as you can be!!! 02/09/10 @Copyright 2010 Sreeja Iyer
  10. 10. <ul><li>Thanks </li></ul><ul><li>You can reach me at </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter: sreejaiyer </li></ul>Image courtesy http://www.vpfo.msu.edu/site_graphics/GreenIdeas.jpg 02/09/10 @Copyright 2010 Sreeja Iyer

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