AlphaBioCom           is the scientific communication powerhouse              that delivers your most precious assets     ...
Inside AlphaBioCom            • Global capability            • US and UK facilities            • Strength in experience   ...
Therapeutic Expertise            •    Autoimmune Disease             • Neuroscience/            •    Cardiovascular       ...
Experience Across the Product Life                        Experience into our 7th Year                                 Cyc...
Scientific Communication Service                          Scientific communication planning                          Scien...
Scientific communication planning?• Systematic approach to  ensuring that you reach  your audience with the  right data, i...
Planning cycle        Objectives                                                Strategy                             Objec...
Objectives   Strategy                                        Measurement                      Audience            Objectiv...
Objectives   Strategy                                         Measurement                  Audience            Strategy   ...
Objectives   Strategy                                       Measurement                 Audience         Audience         ...
Objectives   Strategy                                             Measurement                      AudienceScientific Mess...
Objectives   Strategy                                           Measurement                      AudienceScientific Channe...
Objectives   Strategy                                                   Measurement                      Audience   Execut...
Objectives   Strategy                                             Measurement                      Audience        Precisi...
Objectives   Strategy                                         Measurement                      AudiencePlanning & Measurem...
Objectives     Strategy                                                                                                   ...
Objectives   Strategy                                                                                                   Me...
Publication Powerhouse          AlphaBioCom broadest          publication experience          •   Published in over 100   ...
Clients Clients                                        Our   ….PartnersConfidential – Not for Distribution
Precision, Integrity and Passion in our 7th year    Scientific        • 19 plansCommunication Plans    Scientific        •...
Performance Indicators:      Precision, Integrity and Passion in numbers.    Scientific        • 100% approved and impleme...
Power in the Negative• Zero manuscripts rejected due to poor quality  writing• Never cited for inaccuracies or data  manag...
Contact Information                          Stephen Douthwaite               President and Chief Strategist              ...
AlphaBioCom
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AlphaBioCom

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Publications Powerhouse:
Communications for your most precious assets, conducted with Precision, Integrity and Passion

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AlphaBioCom

  1. 1. AlphaBioCom is the scientific communication powerhouse that delivers your most precious assets with precision, integrity, and passionConfidential – Not for Distribution
  2. 2. Inside AlphaBioCom • Global capability • US and UK facilities • Strength in experience • Exclusively in-house team  All have at least 4 years experience  All have PhDs  Full service • We create, refine and communicate value for your assetsConfidential – Not for Distribution
  3. 3. Therapeutic Expertise • Autoimmune Disease • Neuroscience/ • Cardiovascular Neuropsychology • Dermatology • Obstetrics/Gynecology • Endocrinology • Oncology • Gastroenterology • Pain Management • Genetics • Pulmonology/Respiratory Disease • Gynecology • Renal and Urology • Immunology • Rheumatology • Infectious Disease • Virology • MetabolicConfidential – Not for Distribution
  4. 4. Experience Across the Product Life Experience into our 7th Year Cycle Phase I Phase II Phase III Product Launch Phase IV • ORALGAM • ORALGAM • CERVISTA • ADIANA • AVODART • ACHN-490 • ACHN-490 • CERVARIX • NOVASURE • ADIANA • ACHN-750 • MENHIBRIX • ULORIC • CERVISTA • BACTROBAN • ACHN ESA • Nano Assets • LA HPV TEST • CERVARIX • NOVASURE • Nano assets • MENHIBRIX • ULORIC • CERVISTA • MONOPREP • HAVRIX • CERVARIX • RESLIZUMAB • PEDIARIX • FLUVIRIN • IXIARO • TWINRIX • PEDIARIX • CERVISTA • IXIARO • OPTAFLU • TWINRIX • FLUAD • HAVRIX • AVODART • NAPROXEN • DICLOFENAC • INDOCIN • ULORIC • RYTHMOL SR • ALTABAXConfidential – Not for Distribution • LOVAZA
  5. 5. Scientific Communication Service Scientific communication planning Scientific communication development and execution Thought Leader identification and engagementConfidential – Not for Distribution
  6. 6. Scientific communication planning?• Systematic approach to ensuring that you reach your audience with the right data, information at the right time with the right frequency to create a change in understanding and/or awareness – AlphaBioCom
  7. 7. Planning cycle Objectives Strategy Objectives StrategyMeasurement Objectives Objectives Strategy Strategy Audience Measurement Audience Measurement Audience Measurement Audience Execution Messages Execution Channels Messages Channels Execution Messages Execution Channels Messages Channels
  8. 8. Objectives Strategy Measurement Audience Objectives Execution Messages Channels• Visualize, characterize and state the shift that you aim to create Awareness Beliefs Knowledge
  9. 9. Objectives Strategy Measurement Audience Strategy Execution Messages Channels• Intelligent Approach – Understanding and managing Issues and Objectives • Driven by advanced SWOT analysis • Affirmative issues to assert advantages • Barriers and disadvantages to weigh and balance – Route to success • Clear defined roadmap to achieve goals
  10. 10. Objectives Strategy Measurement Audience Audience Execution Messages ChannelsWho do we need How do we defineto communicate and describe with? them?How will we know How do we we have communicate communicated with them? effectively?
  11. 11. Objectives Strategy Measurement AudienceScientific Message Execution Messages Channels • Core communication Tier1 points • Primary scientific evidence • Evidence based Tier 2 medicine • Health Economics and Outcomes Research • Benefits and attributes Tier 3 from literature. • Reviews and supporting clinical trials
  12. 12. Objectives Strategy Measurement AudienceScientific Channel Considerations Execution Messages Channels InteractiveJournals Congresses tools Impact Time On-Line Journals Specialty Web based Audience interactive publications Time Interruptive media Acceptance Company Apps Acceptance
  13. 13. Objectives Strategy Measurement Audience Execution Execution Messages Channels Situation analysis Delve into science Identify plan framework Research authors Populate content and finalize planExecute deliverables in line with plan framework Review and refine
  14. 14. Objectives Strategy Measurement Audience Precision Processes Execution Messages Channels• Strict adherence to policies• Clear defined training and QA procedures• Proven development processes – Abstracts – Posters – Oral presentations – Manuscripts• Data Management and Integrity – Communications trail – Audited processes• Precise project reporting• How do you manage these processes?
  15. 15. Objectives Strategy Measurement AudiencePlanning & Measurement Execution Messages ChannelsWhat When How• results • cyclical • set and versus • before measure key objectives • during performance• milestones indicators • after versus plans
  16. 16. Objectives Strategy Measurement Audience Planning & Measurement Execution Messages ChannelsID Task Name Duration Start Finish Jan Feb March April May June July1 Program 106 days Wed Jan 28, ‘09 Wed Jan 24, ‘092 Research 10 days Wed Jan 28, ‘09 Tues Feb 10, ’09 Writer Call w/ author and create Author/Writer3 5 days Wed Feb 11, ‘09 Tues Feb 17, ’09 outline4 Expanded outline to client 15 days Wed Feb 18, ’09 Tues Mar 10, ’09 Writer5 Client comments on outline 10 days Wed Mar 11, ’09 Tues Mar 24, ’09 Client6 Expanded outline to authors 10 days Wed Mar 25, ’09 Tues April 7, ’09 Writer7 Authors comments to ABC 10 days Wed April 8, ’09 Tues April 21, ’09 Author Client comments on 1st draft to Client8 5 days Wed April 22, ’09 Tues April 28, ’09 ABC9 Draft 1 to author 10 days Wed April 29, ’09 Tues May 12, ’09 Writer10 Author review of Draft 1 10 days Wed May 13, ’09 Tues May 26, ’09 Author11 Draft 2 to authors and Client 5 days Wed May 27, ’09 Tues Jun 2, ‘09 Writer Client/12 All comments due to ABC 5 days Wed Jun 3, ’09 Tues Jun 9, ‘09 Author Final draft to authors and13 5 days Wed Jun 10, ’09 Tues Jun 16, ‘09 Writer Client All comments and final Client/14 5 days Wed Jun 17, ’09 Tues Jun 23, ‘09 Author approval due15 Writer Confidential – Not for Distribution day Submission 1 Wed Jun 24, ‘09 Wed Jun 24, ‘09
  17. 17. Objectives Strategy Measurement Audience Planning & Measurement Execution Messages Channels Project Estimated Project # Start Status Variance Comments Name Finish ADV01 Case Study 12/27/09 3/13/10 On Track Waiting for data Awaiting data from ADV02 Abstract PKPD 11/23/09 1/10/10 +10 days Clinical Faculty presentation ADV03 Symposia 12/3/09 5/9/10 +5 days catch up plan in place Primary On target for first ADV04 12/6/09 6/20/10 On Track Manuscript draft ADV05 Ad Board 3/16/10 10/23/10 On Track Creating advisor list On Track Caution Off Track Variance +/- 5 days Variance 5-10 days off Variance + 10 daysConfidential – Not for Distribution
  18. 18. Publication Powerhouse AlphaBioCom broadest publication experience • Published in over 100 journals • Across 20 different therapeutic categories • Spanning US, Eu and International journals • Working with more 500 authors • Located in 10 different countries • Yet we demand that every single paper receives the same precision, integrity and passion as our first!
  19. 19. Clients Clients Our ….PartnersConfidential – Not for Distribution
  20. 20. Precision, Integrity and Passion in our 7th year Scientific • 19 plansCommunication Plans Scientific • >250 scientific manuscripts Communication • >100 congress submissions (abstracts, posters) Deliverables • >200 scientific presentations • 70 advisory boards TL/KOL • 25 TL education programs
  21. 21. Performance Indicators: Precision, Integrity and Passion in numbers. Scientific • 100% approved and implementedCommunication Plans • >90% acceptance first journal Scientific submitted Communication • 100% all journal submissions Deliverables • >98% acceptance first congress
  22. 22. Power in the Negative• Zero manuscripts rejected due to poor quality writing• Never cited for inaccuracies or data management error by any client• Never cited for a process compliance issue by any client• Never had to withdraw any deliverable due to error• Never failed a client audit• Zero citations in any newspaper• Evidence our processes are robust and work
  23. 23. Contact Information Stephen Douthwaite President and Chief Strategist 2 Radnor Corporate Center, Suite 200 100 Matsonford Road Radnor, PA 19087 (610) 225-0400 stephend@alphabiocom.comConfidential – Not for Distribution

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