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Interview Referencement David Durand Pichard

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Interview de David Durand Pichard - responsable du referencement d'un grand groupe audiovisuel, traitant du referencement dans le search marketing. Interview realisee par Arnaud Ducommun, étudiant en DUT SRC à Montbeliard.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Interview Referencement David Durand Pichard

  1. 1. Rencontre avec David DURAND PICHARD Avec votre expérience etvos acqu is, qu elle définitionperson- nelle donneriez-vou s au référen- cem ent? «Le ré fé rencem ent est l’acte d’indexer les contenu s et par extensionsu rle w eb,onparle é g a- lem ent de positionnem ent des contenu s dans les pag es de ré su ltats». Com m entvou s estvenu e la passiondu référencem ent? «Pou rprom ou voirm onprem ier site perso qu iest devenu par la su ite, le site Athletissim o. J e vou - lais à l’é poqu e être positionné su r Altavista». Qu e faites-vou s actu elle- m ent? Qu elestvotre rôle ? «J e su is responsable du ré fé - rencem entd’u ng rand g rou pe au - diovisu el qu i g ère des sites de chaines, des portails thé m atiqu es ainsiqu e des sites é ditoriau x». Le référencem ent est u n m arché en plein essor. Vou s avez réalisé u ne étu de su r les m étiers du référencem ent, qu e conseillez-vou s à des jeu nes qu isou haitent entrer dans ce dom aine ? «Le ré fé rencem ent est u n des canau xdu w ebm ark eting m ais ce n’est pas le seu l. Il fau t être cu rieu x et s’inté resser au x diffé - rents canau x d’acqu isition de trafic qu isontu tiles à chaqu e type de site. Pou r u ne personne qu i dé bu te,dé bu te, u n poste dans u ne ag ence peu tfavorisercetappren- tissag e». Dans cette conférence vou s êtes intervenu avec David Deg relle su r la stratég ie des liens etplu s précisém entsu rle " Link Baiting " . Pou vez vou s nou s résu m ez en qu oi cela consiste ? «Le link baiting estlapêche au x liens. J ’aipré senté les diffé rentes possibilité s d’inciter les inter- nau tes, blog u eu rs etau tres w eb- m asters à cré erdes liens vers u n contenu qu ’ils au ront ju g é s perti- nents, am u sants ou inté ressants. Cette incitationactive perm et de booster le m aillag e et donc d’influ erpositivem ent su rle ré fé - rencem ent des contenu s, qu ’ils soienttextu els ou m u ltim é dias.». Vou s êtes vice-présidentde SEO-Cam p, qu elest le bu t de cette association ? et qu el im pacta t'elle dans le dom aine du référencem ent? «L’association SEO-Cam p a pou r vocation de rassem bler la com m u nau té du ré fé rencem ent. Nou s essayons d’apporterdes ré - ponses à des su jets lié s au xsa- laires, à ladifficu lté de recru teru n ré fé renceu r com pé tent, su r le m anqu e de form ations. Nou s avons org anisé s plu sieu rs é vène- m ents en20 0 8 (Paris, Bru xelles, Nantes, M arseille, Tou lou se) et enfé vrier20 0 9, l’org anisationdu SEO Cam p’u s». Vou s avez participé au x Search Eng ine Strateg ies à Paris. En qu oi consiste ce g rand rassem blem ent? Qu 'en avez vou s pensez ? «Les salons Search Eng ine Strateg ies reg rou pentdes spé cia- listes du Search M ark eting qu i ré pondent au x qu estions des entreprises. Les é chang es se fonté g alem ententre les diffé rents acteu rs su r u ne m êm e thé m a- tiqu e. Ce type d’é vènem ents est encore confidentiel. La France a u ne cu ltu re w eb à acqu é rir».
  2. 2. Ung rand rem erciem entà David DURA ND PICHA RD pou rsadisponibilité . Pou rplu s d'inform ations, consu ltez sonblog à l'adresse su ivante: - http://referenceu r.blog spot.com / A insiqu e su rsonparcou rs professionnel: - http://w w w .link edin.com /in/referenceu r Interview ré alisé par: - A rnau d DUCOM M UN Qu e pensez-vou s de laposi- tionde Goog le dans le référen- cem ent? «Goog le a pris u ne part de m arché m ajeu re enEu rope avec plu s de 90 % . A u cu ne socié té n’est à l’heu re actu elle capable de faire é volu ercette situ ation. Goog le n’a pas d’inté rêtà prom ou voirles acti- vité s de ré fé rencem entm ais sans cesces professionnels l’index de Goog le peu therm é tiqu e à certains contenu s.». Qu e pensez-vou s du réfé- rencem entdans l'avenir? «L e ré fé rencem ent é volu e au - delà de l’indexation sim ple de contenu s textu els. Ilfau tprendre encom pte, l’ensem ble des conte- nu s ainsiqu e le Search M ark eting Optim isationet penser straté g ie g lobale d’acqu isitionetne pas se focaliser u niqu em ent su r la posi- tionsu rGoog le. Une ré flexionsu r l’offre g lobale est é g alem ent im - pactante pou r concevoir u nplan d’actions efficaces SEO/SEM ». Est ce qu e votre blog est bienréférencé ? «Goog le estm onam i:) ».

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