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Top	
  10	
  Trends	
  For	
  This	
  Decade	
  
Sramana	
  Mitra,	
  Founder,	
  1M/1M	
  
5	
  Billion	
  people	
  on	
  the	
  
Internet	
  by	
  2020	
  
30-­‐40%	
  cost	
  savings	
  experienced	
  by	
  
early	
  adopters;	
  Intel	
  $650M	
  target	
  

Huge	
  penetration	
  of	
  technology	
  into	
  
SME	
  businesses	
  

Massive,	
  global	
  entrepreneurial	
  
opportunity	
  

Opportunities:	
  Collaboration,	
  
Infrastructure,	
  Analytics,	
  Vertical	
  Apps	
  
Geographies	
  are	
  changing	
  
•  Latin	
  America,	
  Africa,	
  South	
  East	
  
   Asia,	
  Eastern	
  Europe,	
  China	
  Rising	
  
•  Second,	
  third	
  tier	
  cities	
  in	
  India	
  
   becoming	
  relevant	
  
•  Near-­‐shore	
  USA	
  
•  Huge	
  opportunity	
  for	
  global	
  
   development,	
  including	
  rural	
  
Facebook:	
  750M+	
  |	
  Tencent:	
  600M+	
  |	
  LinkedIn:	
  115M+	
  	
  

Social	
  News,	
  Social	
  Games,	
  Social	
  Shopping	
  

Specialized	
  Social	
  and	
  Professional	
  Networks	
  

Enterprise	
  Social	
  Networks	
  

Crowd	
  Sourced	
  Business	
  Apps	
  

Mobile	
  Social	
  
Niche	
  e-­‐commerce	
  
Niche	
  community	
  
Niche	
  content	
  apps	
  
Vertical	
  search	
  
Local	
  search	
  and	
  services	
  
Location-­‐based	
  services	
  
Personalization	
  
Vision:	
  The	
  Contextualized	
  Web	
  
Business	
  Models	
  
Robust	
  monetization	
  numbers	
  



Huge	
  movement	
  from	
  TV	
  and	
  print	
  over	
  to	
  online	
  


Search	
  Advertising	
  is	
  massive	
  
•  PPC	
  and	
  SEO	
  –	
  great	
  customer	
  acquisition	
  strategies	
  
•  Display	
  –	
  Vertical	
  Ad	
  Networks,	
  Social	
  Media	
  -­‐	
  big	
  



Interesting	
  innovations	
  in	
  monetization	
  models	
  
Quiz:	
  


            Fastest	
  growing	
  company	
  
            in	
  the	
  history	
  of	
  business?	
  
Notable	
  Trend:	
  
Big	
  sites	
  leaving	
  money	
  on	
  the	
  table	
  
Gap:	
  
Zynga	
  –	
  one	
  of	
  the	
  fastest	
  growing	
  companies,	
  ever	
  
•  Riding	
  on	
  Facebook	
  




Many	
  entrepreneurs	
  doing	
  niche	
  games,	
  also	
  



Main	
  monetization	
  model:	
  Virtual	
  Goods	
  


In-­‐game	
  advertising	
  gaining	
  ground	
  	
  
•  as	
  a	
  monetization	
  model	
  
•  as	
  a	
  customer	
  acquisition	
  model	
  	
  
iPhone,	
  iPad:	
  Fastest	
  adoption	
  of	
  a	
  new	
  
technology	
  in	
  recent	
  memory	
  


Move	
  from	
  thin	
  client	
  to	
  rich	
  client:	
  
Apps	
  

Opportunities:	
  
•  Gaming	
  &	
  Entertainment	
  |	
  Media	
  |	
  Business	
  Apps	
  |	
  
   Education	
  |	
  Healthcare	
  
Rise	
  of	
  tablet	
  as	
  a	
  media	
  consumption	
  
device	
  =>	
  huge	
  uptick	
  in	
  online	
  video	
  
consumption	
  

Beneficiaries	
  
•  Netflix	
  |	
  Akamai	
  |	
  Finisar	
  |	
  Polycom	
  



Opportunities:	
  Online	
  Video	
  Collaboration,	
  
eLearning,	
  Entertainment,	
  Media	
  	
  
•  Example:	
  Vivu	
  
Finally	
  taking	
  off	
  in	
  the	
  Western	
  world	
  
•  Not	
  yet	
  everywhere	
  



Disintermediation	
  
•  Opens	
  up	
  opportunities	
  for	
  authors	
  and	
  creative	
  types	
  to	
  
   work	
  directly	
  with	
  Amazon	
  and	
  Apple	
  to	
  build	
  franchises	
  


Opportunity:	
  The	
  ‘book’	
  experience	
  will	
  change	
  
•  Example:	
  Children’s	
  books,	
  Text	
  books	
  –	
  multi-­‐media	
  
   experience	
  
Misconception	
  
Truth:	
  Financing	
  is	
  optional	
  
Fact:	
  
99%	
  Rejection	
  Rate	
  
Reasons:	
  
Worth	
  building,	
  especially	
  if	
  you	
  own	
  a	
  large	
  %	
  
90%	
  OWNER	
  OF	
  $5M	
  
COMPANY	
  SOLD	
  FOR	
  $25M	
     5%	
  OWNER	
  OF	
  $25M	
  COMPANY	
  
                                     SOLD	
  FOR	
  $100M	
  




          $22.5m                                     $5m
First	
  two	
  rounds:	
  
Misconception	
  
Truth:	
  Financing	
  is	
  optional	
  
Entrepreneurs:	
  
Scarce	
  resources	
  
1M/1M	
  mantra	
  of	
  lean	
  startups:	
  
For	
  Inspiration,	
  Role	
  Models,	
  Case	
  Studies,	
  Lessons	
  
  EJ1:	
  Inspiration	
  &	
  Overview	
  


  EJ2:	
  Bootstrapping	
  


  EJ3:	
  Positioning	
  

  EJ4:	
  Innovation	
  
Every	
  Thursday,	
  Online	
  
For	
  $1000	
  annual	
  membership	
  fee	
  
Core	
  Curriculum	
  +	
  Elective	
  Modules	
  
One	
  Million	
  by	
  One	
  Million	
  
  Silicon	
  Valley:	
  The	
  Next	
  Decade	
  
  The	
  Next	
  European	
  Renaissance	
  
  There’s	
  a	
  Trend	
  To	
  Spot	
  In	
  Groupon’s	
  Growth	
  
  Capitalism	
  2.0	
  

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Top 10 Trends For This Decade and Massive Entrepreneurial Opportunities

  • 1. Top  10  Trends  For  This  Decade   Sramana  Mitra,  Founder,  1M/1M  
  • 2. 5  Billion  people  on  the   Internet  by  2020  
  • 3. 30-­‐40%  cost  savings  experienced  by   early  adopters;  Intel  $650M  target   Huge  penetration  of  technology  into   SME  businesses   Massive,  global  entrepreneurial   opportunity   Opportunities:  Collaboration,   Infrastructure,  Analytics,  Vertical  Apps  
  • 4. Geographies  are  changing   •  Latin  America,  Africa,  South  East   Asia,  Eastern  Europe,  China  Rising   •  Second,  third  tier  cities  in  India   becoming  relevant   •  Near-­‐shore  USA   •  Huge  opportunity  for  global   development,  including  rural  
  • 5. Facebook:  750M+  |  Tencent:  600M+  |  LinkedIn:  115M+     Social  News,  Social  Games,  Social  Shopping   Specialized  Social  and  Professional  Networks   Enterprise  Social  Networks   Crowd  Sourced  Business  Apps   Mobile  Social  
  • 6. Niche  e-­‐commerce   Niche  community   Niche  content  apps   Vertical  search   Local  search  and  services   Location-­‐based  services   Personalization  
  • 9. Robust  monetization  numbers   Huge  movement  from  TV  and  print  over  to  online   Search  Advertising  is  massive   •  PPC  and  SEO  –  great  customer  acquisition  strategies   •  Display  –  Vertical  Ad  Networks,  Social  Media  -­‐  big   Interesting  innovations  in  monetization  models  
  • 10. Quiz:   Fastest  growing  company   in  the  history  of  business?  
  • 12. Big  sites  leaving  money  on  the  table  
  • 14. Zynga  –  one  of  the  fastest  growing  companies,  ever   •  Riding  on  Facebook   Many  entrepreneurs  doing  niche  games,  also   Main  monetization  model:  Virtual  Goods   In-­‐game  advertising  gaining  ground     •  as  a  monetization  model   •  as  a  customer  acquisition  model    
  • 15. iPhone,  iPad:  Fastest  adoption  of  a  new   technology  in  recent  memory   Move  from  thin  client  to  rich  client:   Apps   Opportunities:   •  Gaming  &  Entertainment  |  Media  |  Business  Apps  |   Education  |  Healthcare  
  • 16. Rise  of  tablet  as  a  media  consumption   device  =>  huge  uptick  in  online  video   consumption   Beneficiaries   •  Netflix  |  Akamai  |  Finisar  |  Polycom   Opportunities:  Online  Video  Collaboration,   eLearning,  Entertainment,  Media     •  Example:  Vivu  
  • 17.
  • 18. Finally  taking  off  in  the  Western  world   •  Not  yet  everywhere   Disintermediation   •  Opens  up  opportunities  for  authors  and  creative  types  to   work  directly  with  Amazon  and  Apple  to  build  franchises   Opportunity:  The  ‘book’  experience  will  change   •  Example:  Children’s  books,  Text  books  –  multi-­‐media   experience  
  • 19.
  • 21. Truth:  Financing  is  optional  
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 33.
  • 34. Worth  building,  especially  if  you  own  a  large  %  
  • 35. 90%  OWNER  OF  $5M   COMPANY  SOLD  FOR  $25M   5%  OWNER  OF  $25M  COMPANY   SOLD  FOR  $100M   $22.5m $5m
  • 36.
  • 37.
  • 39.
  • 40.
  • 41.
  • 43. Truth:  Financing  is  optional  
  • 46. 1M/1M  mantra  of  lean  startups:  
  • 47.
  • 48. For  Inspiration,  Role  Models,  Case  Studies,  Lessons  
  • 49.
  • 50.
  • 51.   EJ1:  Inspiration  &  Overview     EJ2:  Bootstrapping     EJ3:  Positioning     EJ4:  Innovation  
  • 53. For  $1000  annual  membership  fee  
  • 54.
  • 55.
  • 56.
  • 57.
  • 58. Core  Curriculum  +  Elective  Modules  
  • 59.
  • 60.
  • 61.
  • 62. One  Million  by  One  Million  
  • 63.   Silicon  Valley:  The  Next  Decade     The  Next  European  Renaissance     There’s  a  Trend  To  Spot  In  Groupon’s  Growth     Capitalism  2.0