Top	  10	  Trends	  For	  This	  Decade	  Sramana	  Mitra,	  Founder,	  1M/1M	  
5	  Billion	  people	  on	  the	  Internet	  by	  2020	  
30-­‐40%	  cost	  savings	  experienced	  by	  early	  adopters;	  Intel	  $650M	  target	  Huge	  penetration	  of	  tech...
Geographies	  are	  changing	  •  Latin	  America,	  Africa,	  South	  East	     Asia,	  Eastern	  Europe,	  China	  Risin...
Facebook:	  750M+	  |	  Tencent:	  600M+	  |	  LinkedIn:	  115M+	  	  Social	  News,	  Social	  Games,	  Social	  Shopping...
Niche	  e-­‐commerce	  Niche	  community	  Niche	  content	  apps	  Vertical	  search	  Local	  search	  and	  services	  ...
Vision:	  The	  Contextualized	  Web	  
Business	  Models	  
Robust	  monetization	  numbers	  Huge	  movement	  from	  TV	  and	  print	  over	  to	  online	  Search	  Advertising	  ...
Quiz:	              Fastest	  growing	  company	              in	  the	  history	  of	  business?	  
Notable	  Trend:	  
Big	  sites	  leaving	  money	  on	  the	  table	  
Gap:	  
Zynga	  –	  one	  of	  the	  fastest	  growing	  companies,	  ever	  •  Riding	  on	  Facebook	  Many	  entrepreneurs	  do...
iPhone,	  iPad:	  Fastest	  adoption	  of	  a	  new	  technology	  in	  recent	  memory	  Move	  from	  thin	  client	  to...
Rise	  of	  tablet	  as	  a	  media	  consumption	  device	  =>	  huge	  uptick	  in	  online	  video	  consumption	  Bene...
Finally	  taking	  off	  in	  the	  Western	  world	  •  Not	  yet	  everywhere	  Disintermediation	  •  Opens	  up	  oppor...
Misconception	  
Truth:	  Financing	  is	  optional	  
Fact:	  
99%	  Rejection	  Rate	  
Reasons:	  
Worth	  building,	  especially	  if	  you	  own	  a	  large	  %	  
90%	  OWNER	  OF	  $5M	  COMPANY	  SOLD	  FOR	  $25M	     5%	  OWNER	  OF	  $25M	  COMPANY	                               ...
First	  two	  rounds:	  
Misconception	  
Truth:	  Financing	  is	  optional	  
Entrepreneurs:	  
Scarce	  resources	  
1M/1M	  mantra	  of	  lean	  startups:	  
For	  Inspiration,	  Role	  Models,	  Case	  Studies,	  Lessons	  
  EJ1:	  Inspiration	  &	  Overview	    EJ2:	  Bootstrapping	    EJ3:	  Positioning	    EJ4:	  Innovation	  
Every	  Thursday,	  Online	  
For	  $1000	  annual	  membership	  fee	  
Core	  Curriculum	  +	  Elective	  Modules	  
One	  Million	  by	  One	  Million	  
  Silicon	  Valley:	  The	  Next	  Decade	    The	  Next	  European	  Renaissance	    There’s	  a	  Trend	  To	  Spot	 ...
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INSEAD Building Businesses In Silicon Valley course presentation

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Insead aug 22

  1. Top  10  Trends  For  This  Decade  Sramana  Mitra,  Founder,  1M/1M  
  2. 5  Billion  people  on  the  Internet  by  2020  
  3. 30-­‐40%  cost  savings  experienced  by  early  adopters;  Intel  $650M  target  Huge  penetration  of  technology  into  SME  businesses  Massive,  global  entrepreneurial  opportunity  Opportunities:  Collaboration,  Infrastructure,  Analytics,  Vertical  Apps  
  4. Geographies  are  changing  •  Latin  America,  Africa,  South  East   Asia,  Eastern  Europe,  China  Rising  •  Second,  third  tier  cities  in  India   becoming  relevant  •  Near-­‐shore  USA  •  Huge  opportunity  for  global   development,  including  rural  
  5. Facebook:  750M+  |  Tencent:  600M+  |  LinkedIn:  115M+    Social  News,  Social  Games,  Social  Shopping  Specialized  Social  and  Professional  Networks  Enterprise  Social  Networks  Crowd  Sourced  Business  Apps  Mobile  Social  
  6. Niche  e-­‐commerce  Niche  community  Niche  content  apps  Vertical  search  Local  search  and  services  Location-­‐based  services  Personalization  
  7. Vision:  The  Contextualized  Web  
  8. Business  Models  
  9. Robust  monetization  numbers  Huge  movement  from  TV  and  print  over  to  online  Search  Advertising  is  massive  •  PPC  and  SEO  –  great  customer  acquisition  strategies  •  Display  –  Vertical  Ad  Networks,  Social  Media  -­‐  big  Interesting  innovations  in  monetization  models  
  10. Quiz:   Fastest  growing  company   in  the  history  of  business?  
  11. Notable  Trend:  
  12. Big  sites  leaving  money  on  the  table  
  13. Gap:  
  14. Zynga  –  one  of  the  fastest  growing  companies,  ever  •  Riding  on  Facebook  Many  entrepreneurs  doing  niche  games,  also  Main  monetization  model:  Virtual  Goods  In-­‐game  advertising  gaining  ground    •  as  a  monetization  model  •  as  a  customer  acquisition  model    
  15. iPhone,  iPad:  Fastest  adoption  of  a  new  technology  in  recent  memory  Move  from  thin  client  to  rich  client:  Apps  Opportunities:  •  Gaming  &  Entertainment  |  Media  |  Business  Apps  |   Education  |  Healthcare  
  16. Rise  of  tablet  as  a  media  consumption  device  =>  huge  uptick  in  online  video  consumption  Beneficiaries  •  Netflix  |  Akamai  |  Finisar  |  Polycom  Opportunities:  Online  Video  Collaboration,  eLearning,  Entertainment,  Media    •  Example:  Vivu  
  17. Finally  taking  off  in  the  Western  world  •  Not  yet  everywhere  Disintermediation  •  Opens  up  opportunities  for  authors  and  creative  types  to   work  directly  with  Amazon  and  Apple  to  build  franchises  Opportunity:  The  ‘book’  experience  will  change  •  Example:  Children’s  books,  Text  books  –  multi-­‐media   experience  
  18. Misconception  
  19. Truth:  Financing  is  optional  
  20. Fact:  
  21. 99%  Rejection  Rate  
  22. Reasons:  
  23. Worth  building,  especially  if  you  own  a  large  %  
  24. 90%  OWNER  OF  $5M  COMPANY  SOLD  FOR  $25M   5%  OWNER  OF  $25M  COMPANY   SOLD  FOR  $100M   $22.5m $5m
  25. First  two  rounds:  
  26. Misconception  
  27. Truth:  Financing  is  optional  
  28. Entrepreneurs:  
  29. Scarce  resources  
  30. 1M/1M  mantra  of  lean  startups:  
  31. For  Inspiration,  Role  Models,  Case  Studies,  Lessons  
  32.   EJ1:  Inspiration  &  Overview    EJ2:  Bootstrapping    EJ3:  Positioning    EJ4:  Innovation  
  33. Every  Thursday,  Online  
  34. For  $1000  annual  membership  fee  
  35. Core  Curriculum  +  Elective  Modules  
  36. One  Million  by  One  Million  
  37.   Silicon  Valley:  The  Next  Decade    The  Next  European  Renaissance    There’s  a  Trend  To  Spot  In  Groupon’s  Growth    Capitalism  2.0  

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