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RNIB Bollywood Audio Description Report
RNIB has been hugely successful in establishing the audio description (AD) of films as a norm in the production of DVDs and in cinemas across the UK. We now seek to expand and develop audio description services for Bollywood films.
The Bollywood industry produces the largest number of films globally and is known for producing song and dance visual extravaganzas. To ensure that these are enjoyed fully by blind and partially sighted people, it is imperative that audio description becomes an intrinsic feature of Bollywood films.
RNIB has undertaken this project to look at the specific needs of ethnic minority blind and partially sighted people in the UK. We hope to establish a potential market for audio described Bollywood films and develop a working relationship with the Bollywood film industry.
Our work involves developing links with organisations supporting blind and partially sighted people in the UK and India to enable audio description provision in both countries.