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New Concepts

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AccessibilityEuropean concept of accessibility 1996Accessibility is a basic feature of the built environment.It aims to provide people the necessary autonomy for themto move around their home, shops, theatres, parks or totheir jobs. Accessibility assists in the integration of peoplein social and economical activities which were intended forbuilt environment.

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Universal AccessibilityLIONDAU 2003Universal Accessibility: The condition which must beensured by environments, processes, assets, products andservices, also objects or instruments, tools and devices,must be understandable, usable and practicable byeverybody, with security, comfort, autonomy and naturalconditions.Universal Accessibility brings the concept of accessibilitycloser to the idea of “Design for all”.

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Design for AllEIDD Declaration of Stockholm 2004“Design for all” implies designing from the perspective ofhuman diversity, social inclusion and equality. Thisinnovative approach is a creative and ethical challengefor all designers, businessmen, agents and politicians.Good design enables, bad design disables.

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Universal DesignU.N. Convention. 2006“Universal design”: Designing products,environments, programs and services which can beused by everyone, as much as possible, withoutneeds of adaptation or specialized design.”Universal design” won’t exclude assistive productsfor particular groups of people with disabilities, ifnecessary.

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Universal DesignUNE 170001. 2001 REV 2007DALCO criterion: Requirements foractions of deambulation, seizure,location and communication whichmust be satisfied in order toguarantee the universal accessibility.

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Universal AccessThe World Wide Web Consortium (W3C)Universal access as the possibility foreveryone to access all Web options,hardware or software, net, language,culture, location or physical or mental flairs.

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Design for allProposal of autonomous law of universal accessibilityDesign for all: Planing and introducing products, servicesand environments into the market, which would beaccessible and usable by as many users as possible.

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Social InclusionIs the process which includes people in the fullparticipation in the society where they live, or providesthem with capacity for participating in the economical,political and cultural life effectively. The concept ofparticipation is understood like a process which controlsthe initiatives, decisions and options which affect social,economical and political life.

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Reasonable adjustments U.N. Convention. 2006 It’s understood as; the necessary modificationsand adaptations which don’t impose adisproportionate and improper charge, when itwould require in a particular case, forguaranteeing people with disability theenjoyment of all the human rights andfundamental freedoms.

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Technical aidsEuropean Rule EN ISO 9999: 2007Technical aids VS assistive productsPrevious ISO rule 9999 defined technical aids like “products,instruments, equipments and technical systems just madefor being used by disabled or elderly people; available in themarket to prevent, compensate, mitigate or neutralize adisability”.

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Support productsEuropean Rule EN ISO 9999: 2007They are defined like “Any product (including devices,equipments, instruments, technologies and software) justmade or available in the market, to prevent, compensate,control, mitigate or neutralize faults, limitations in theactivities and restrictions in the participations”.

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Fields of applicationa) Telecommunications and information societyb) Built up public areas, infrastuctures and construction development.c) Transports.d) Assets and services at people´s disposal.e) Relationships with Public Administrations.f) Universities and education systems.

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Accessible Tourism in Spain ARONA & MADRID

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IntroductionArona, a municipality in the south of Tenerife, and Madridare two different touristic destinations.59,4 millions of tourists visit Spain each year:Madrid is visited by 6 million (cultural tourism)Arona and outskirts 2 million (sun and beach tourism)Both have in common a level of accessibility which they haveachieved in the tourism development.

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ARONALOGO OF ACCESSIBILITY

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ARONAArona is situated in the south of Tenerife, in the CanaryIslands.Its touristic outskirts are the beachs of:Las Américas, Los Cristianos, Las Galletas & Costa delSilencio.Beachs mainly visited by:British, Germans, Spanish, Swedish and Norwegian.Average stay: 10,4 days

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The Tourism for All in Arona emerged in 1960,when Swedish limited mobility tourists withrheumatic illnesses chose Arona as their destination.Today it’s the most visited destinationby limited mobility tourists .

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ARONAArona has been developed like a city without barriers for thefollowing:1. Political commitment2. The “Local Board of Tourism” gives technical assitance foraccessible tourism.3. The “Council of Tourism” has established a relation withthe limited mobility tourist group.4. Business estate commitment.5. Study the experiences of other touristic sites and learnfrom their own mistakes .

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ARONA6. The “Tourism Board of Arona” organizes courses for hotels, restaurants, shops, businessmen, customer service staff, municipal staff, architects and building companies.7. Touristic promotion in fairs like FITUR, ITB & WTM, in specialized fairslike Accesible Holiday Show, REHACARE, International Congress as the “International Congress of Tourism for All in 2004, 2007 and 2010” organized by “Fundación ONCE”. Promotion in the website and in the “Without barriers Arona´s Guide”.

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ARONA Strategic Plan• In 2001, the council encomended to the company owned by “Fundación ONCE”, Vía Libre, the production of a “Strategic Plan”.• This included the city planning, buildings and transport. Although there weren´t specific proposals for tourism, all of the previous apply.• Working in Info-accessibility: tactile screen, website and mobile phones. The “ Accessibility Plan” is not a isolated plan, it´s in fact global.

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ARONA FinancingThe financing is brought the City Council.Additional founding which comes from grants :- Fundación ONCE- IMSERSO (Spanish Office of Social Services)- SIMPROMI (Regional Office of Services for Disabled people)- Canary Islands Governement.- Regional Departaments of Social Services and Tourism of Canary Islands.- INEM (National and Regional Employment Services)

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ARONA Future challenges• Raise awareness among the technicians of the public administrations• Raise awareness within the business community• Raise the level of accessibility to means of communication in all thepublic funding carried out• Improve communication between the different departments• Publish on a regular basis a report for the sector to help reinforce thecreation of mechanisms to ensure compliance with current legislation• Increase the promotion abroad• Provide greater variety and amount of accessible, public transportwithin the town and its surroundings• Regularly update the information regarding the level of accessibility ofthe tourist facilities and information

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MADRID

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MADRIDMadrid is visited by 6 million foreign touristsThe capital city of Spain in mostly visited by:British, americans and italians touistsMost visited museums:El Prado, El Reina Sofía and El Thyssen.Average stay: 2 daysMadrid is a business active city, it holds many major congressesand conferences (example accesible to all in the “Congress andConventions Centre” , and in the hotel sector too)

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MADRIDThis last decade Madrid has been actively working towardsmaking the city more accessible.In the mid-1990s, as part of the city’s General Plan, a series ofworks were undertaken to refurbish buildings in the historicalcentre .Following the approval of the General Plan, specific municipalplans were drawn up for accessible transport, urban areas andbuildings.As regards to tourism, accessibility was taken into considerationfor the European Year of People with Disabilities 2003.

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MADRID City without Barriers1. Political commitment2. Relationship with the tourist sector and the bodies representing people with disabilities, together with the Tourist Board’s commitment to collaborating with these stakeholders. To this extent, several agreements have been signed between various organizations and bodies, such as ONCE, PREDIF (Platform of Representatives of People with Physical Disabilities) and FESORCAM (Federation of People with Hearing Impairment in the Autonomous Region of Madrid) and there are close ties with all the associations representing the tourist sector in Madrid.3. Several networks have been set up and meetings are held with a view to receiving new proposals

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MADRID City without Barriers• Since 2003, there has been steady funding for new accessible tourism projects• The City of Madrid’s website has a section, “Madrid Accesible” (Accesible Madrid)• Information is available regarding hotels and guided cultural visits• In collaboration with ONCE, a plan with monuments of interest has been made in relief and with descriptions in Braille• UNE 170001 certifies the accessibility of the main tourist information office in Madrid’s main square, Plaza Mayor

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MADRID facilities•Madrid’s public transport network•Diversification of means of transport which allow forconnectivity between urban buses, the Metro, interurbanbuses and commuter trains•Discover Madrid” programme, a series of guided culturalvisits, free of charge, specially adapted for visitors who areblind or visually-impaired, deaf or hearing-impaired, or withphysical or intellectual disabilities.•Physical accessibility and the accessibility ofcommunication and interpretation of the works on display

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Thank you very muchAuthor: Merce Luz/ Jesús Hernández Speaker: Jorge Barceló mluz@fundaciononce.es www.fundaciononce.es