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Presented ByAkhter-2b2-04Harish-2b2-14Sarbesh-2b2-24Naresh-2b2-34Karthik-2b2-44
Sharekhan ltd. Provide differentProduct as follows1. Share online & offline2. Derivatives3. Mutual fund online4. Commoditi...
SHARE ONLINE &       SHARE OFFLINE
Product Variety:Sharekhan provide two different accounts in its on line product: Classic account Trade TigerQuality: Us...
 Brokerage:  On Trading: 0.1% On Delivery: 0.5% Service Tax:8% on Brokerage. Turnover tax + Stamp duty:- 0.015% (Rs. 15...
•   Advertising•   Direct Marketing•   Telemarketing•   Online promotion•   Social Networking sites advertisement
ChannelsShare khan uses various channel alternatives to reach to its customersThrough:• Internet• Tele Marketing• Retail S...
• Employees Selection Training Motivation• Research Team• Customers
• Locality of the office• Office Environment• Interiors and Infrastructure
•   Small investment•   Professional fund management•   Spreading risk•   Transparency•   Choice•   regulation
• The amount of brokerage charged will not exceed 2.5% of the  premium amount or Rs 100, whichever is higher.• 2.25% was c...
• With more and more private and global players entering  the mutual market, the market has become quite  competitive in t...
• The various distribution channels employed by  mutual fund companies include their own  employees, agents, third party d...
• The process of investment decision-making in a mutual  fund company determines the importance of the  individuals in the...
• Locality of the office• Office Environment• Interiors and Infrastructure
Mutual Fund Online Process• Registered users can log into their Invest Online account and specify  amount, folio number, e...
7 p's ppt
7 p's ppt
7 p's ppt
7 p's ppt
7 p's ppt
7 p's ppt
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7 p's ppt

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7 p's ppt

  1. 1. Presented ByAkhter-2b2-04Harish-2b2-14Sarbesh-2b2-24Naresh-2b2-34Karthik-2b2-44
  2. 2. Sharekhan ltd. Provide differentProduct as follows1. Share online & offline2. Derivatives3. Mutual fund online4. Commodities online5. IPO online6. Portfolio Management Services7. Insurance8. Fixed deposits9. Advisory products10.Currency trading
  3. 3. SHARE ONLINE & SHARE OFFLINE
  4. 4. Product Variety:Sharekhan provide two different accounts in its on line product: Classic account Trade TigerQuality: User Friendly, Attractive & Colorful Website.Design:The site is user friendly allowing even a layman to easily operatewithout any hassles.Brand Name:SHAREKHAN
  5. 5.  Brokerage: On Trading: 0.1% On Delivery: 0.5% Service Tax:8% on Brokerage. Turnover tax + Stamp duty:- 0.015% (Rs. 15 on every turnover of Rs. 100000) Custody Charge: Re. 1 per script held per month. Discounts: For investors with High Net worth, there are slabs in brokerage rates Credit terms: 1/4th of total margin
  6. 6. • Advertising• Direct Marketing• Telemarketing• Online promotion• Social Networking sites advertisement
  7. 7. ChannelsShare khan uses various channel alternatives to reach to its customersThrough:• Internet• Tele Marketing• Retail Share Shops• Franchisee Owners• Power Brokers• Sales ForceCoverage• Access to the website from any part of the globe.
  8. 8. • Employees Selection Training Motivation• Research Team• Customers
  9. 9. • Locality of the office• Office Environment• Interiors and Infrastructure
  10. 10. • Small investment• Professional fund management• Spreading risk• Transparency• Choice• regulation
  11. 11. • The amount of brokerage charged will not exceed 2.5% of the premium amount or Rs 100, whichever is higher.• 2.25% was charged as entry load for all my Mutual fund accounts.• Minimum margin exposure: 4-6.7 times
  12. 12. • With more and more private and global players entering the mutual market, the market has become quite competitive in the recent past.• Mutual funds, as an investment option, are now competing with commercial banks and other financial institutions for the investor’s savings.• Mutual fund companies need to differentiate themselves from the other investment avenues in the market and position their services exclusively in the customers mind.• They need to adopt innovative promotional strategies like strategic tie-ups
  13. 13. • The various distribution channels employed by mutual fund companies include their own employees, agents, third party distribution companies, banks and post offices.• The third party distribution companies started flourishing with the entry of private players into the industry in 1993.• UTI and the government players relied completely on their agents for distributing the funds.
  14. 14. • The process of investment decision-making in a mutual fund company determines the importance of the individuals in the company.• If the fund manager has a free hand to decide the fate of savings of thousands of unit holders, he needs to be very competent and judicious in his decision-making.• In such companies, people become the most important element of the marketing mix.• In fact companies publicize the success of their fund manager who has delivered consistent results, to promote their services.
  15. 15. • Locality of the office• Office Environment• Interiors and Infrastructure
  16. 16. Mutual Fund Online Process• Registered users can log into their Invest Online account and specify amount, folio number, etc & submit details with Sharekhan mutual fund online.• Investor will be then taken to banks homepage. One can use his/her net banking user id & password & transfer funds directly using any of these banks. ICICI, HDFC and UTI bank.• These transaction details then Sharekhan would download & process the transaction & transfer funds to respective mutual funds.• The confirmation would be send to investor by Sharekhan & by Mutual Fund.• Feel free to write to us for any further queries on queries@sharekhan.com

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