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The state of mobile AR

Presentation for ARDevcamp Amsterdam: The state of mobile AR - using the Layar ecosystem as a reference

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The state of mobile AR

  1. 1. Mobile AR The state of mobile AR - using the Layar ecosystem as a reference Johannes la Poutré AR Devcamp - Amsterdam 17 April 2010 Twitter: use #ardev
  2. 2. Overview Mobile AR Applications The Browser approach Layers by example The Layar API What’s next for AR?
  3. 3. Types of AR Marker based AR Webcam recognizes special symbol Location based (mobile) AR Runs on mobile phone Look! No markers!
  4. 4. AR Applications Dedicated AR apps Generic AR “browsers” Aim to be the “web browser” for AR content Examples: Layar, Wikitude
  5. 5. The AR browser approach Browser: just one app (install once) Open content model Basic specification for AR data Content from independent providers AR Browser = catalog and AR viewer
  6. 6. The Catalog AR content in “layers” Each layer is registered... ...and listed in a catalog
  7. 7. The AR view @TweepsAround demo at Sprint Nextel Event
  8. 8. AR Layers Some examples
  9. 9. Where is... ATMs Hotels Letter Box Phone Booth (that would be ironic!)
  10. 10. But there’s so much more! AR is not primarily about dry facts It’s all about experience Think out of the box!
  11. 11. Entertainment Position the image and take a screenshot
  12. 12. Social Where are my friends on... Twitter Foursquare Gowalla
  13. 13. Data visualization measurement and display of air quality
  14. 14. Commercial campaigns Concept for Coca Cola Switch on your Layer and the happiness factory comes to life.
  15. 15. Virtual Art & Manifestation The first ARFlashmob Next Saturday 24th Dam Square, Amsterdam Contact @sndrv
  16. 16. The Layar API API registration (developer key) Layer description and deployment Standardized HTTP request Standardized response (JSON) Layer metadata POIs = Points of Interest
  17. 17. Layar deployment API Registration Catalog listing Appearance Metadata Filter parameters
  18. 18. Layar response Serialization: JSON Response metadata POI data
  19. 19. Layar API platforms Don’t re-invent the wheel! Open Source platforms PorPOISe (contact @jfdsmit) Openhanced (contact @openhanced) Services (contact @hoppala_eu)
  20. 20. What’s next Compelling User Experience (glasses, lenses!) True open AR content models Discovery Relevance, personalization Privacy
  21. 21. Building blocks Many existing techniques can be used: Wave / XMPP (real time protocol) Semantic Web technology (discovery, relevance) Collaborative spam filtering (will become essential) Many of this comes together in...
  22. 22. Follow this initiative! Start here:
  23. 23. Resources Layar - TAB WorldMedia - MIMAQ - (under construction) PorPOISe - Openhanced - Hoppala Server - ARWave - | Don’t forget #ARFlashmob -
  24. 24. Thank you! Johannes la Poutré