Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing Yourself Online: A Peek Behind the Curtain


Published on

A peek behind the Social Media curtain to assess the use of Online tools for job search. A brief overview of Social Media with comparision to Personal Home pages.

  • Be the first to comment

Marketing Yourself Online: A Peek Behind the Curtain

  1. 1. Marketing Yourself Online A Peek Behind the Curtain
  2. 2. The Web for Job Search <ul><li>Social Networking: What is it and how do I apply it to my job search? </li></ul><ul><li>Beyond Social Networking: Personal Web Pages </li></ul><ul><li>Getting Found: Google </li></ul>
  3. 3. What is your experience? <ul><li>LinkedIN </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Wikipedia </li></ul><ul><li>YouTube </li></ul><ul><li>WordPress and Blogs… </li></ul>
  4. 4. Agenda <ul><li>Explore Social Networking Sites and Web 2.0 in more detail </li></ul><ul><li>Personal Web Sites </li></ul><ul><li>Attracting an audience through Google and other Search Engines </li></ul><ul><li>What works for you? </li></ul>
  5. 5. “ Web sites are extraordinarily good places to learn about people – perhaps the best of all places.” Sam Gosling, PhD Snoop: What Your Stuff Says About You
  6. 6. The Big Picture <ul><li>Gift Economy : Doing and Saying things TO people is being replaced with Doing things WITH and FOR people </li></ul><ul><li>Revolution in behaviour is reflected online </li></ul><ul><li>Join in with what people are already doing </li></ul>
  7. 8. What exactly is Web 2.0? <ul><li>Using existing Web technology in new ways to create new experiences </li></ul><ul><li>Combining, sharing, collaborating, communicating, linking </li></ul><ul><ul><li>Blogging about your unique view </li></ul></ul><ul><ul><li>Tweeting about doing something fun </li></ul></ul><ul><ul><li>Facebook friends from days gone by </li></ul></ul><ul><ul><li>LinkedIn with former colleagues </li></ul></ul>
  8. 9. <ul><li>Online Business Networking site </li></ul><ul><li>Connecting and re-connecting with people you know in the real world </li></ul><ul><li>Profile completion is important for search engine ranking </li></ul><ul><li>Recommendations -- minimum 2 </li></ul><ul><li>Expert status through asking and answering questions </li></ul><ul><li>Free with Optional Premium $ervices </li></ul>
  9. 10. <ul><li>Social networking </li></ul><ul><li>Connecting at arms length </li></ul><ul><li>Third party applications are not bound by the Facebook policies </li></ul><ul><li>Facebook Policies change regularly </li></ul><ul><li>Ensure Privacy settings are appropriate </li></ul><ul><li>Ensure appropriate content eg. Photos </li></ul><ul><li>Free, paid for by on-site advertisers </li></ul>
  10. 11. <ul><li>Social networking & mini-blog </li></ul><ul><li>Short Message Service SMS </li></ul><ul><ul><li>140 characters AKA “tweets” </li></ul></ul><ul><li>Sharing information via username </li></ul><ul><ul><li>eg @mashable or @squiggly_web </li></ul></ul><ul><li>You select who to “follow” but be careful--who is “following” you? </li></ul><ul><li>Useful for requesting company info </li></ul><ul><li>Free </li></ul>
  11. 12. <ul><li>Blogging software </li></ul><ul><li>Themes allow partial customization </li></ul><ul><li>Full customization through designers </li></ul><ul><li>Useful for thought leadership </li></ul><ul><li>Requires dedication and work! </li></ul><ul><li>But…can you be found? </li></ul><ul><ul><li>More on this later… </li></ul></ul>
  12. 13. What works for you? <ul><li>Image Management </li></ul><ul><li>Personality </li></ul><ul><li>Skills </li></ul><ul><li>Abilities </li></ul><ul><li>You are unique </li></ul><ul><li>Template VS Custom </li></ul>
  13. 14. Template Vs Custom <ul><li>WordPress & Blogs </li></ul><ul><li>LinkedIN </li></ul><ul><li>Job Boards </li></ul><ul><li>Company Career Profiles </li></ul><ul><li>Free websites </li></ul><ul><ul><li> (Sythasite) </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Single Page Brochure </li></ul><ul><ul><li>Buy a web address </li></ul></ul><ul><ul><li>Register for hosting </li></ul></ul><ul><ul><li>Build your site </li></ul></ul><ul><ul><li>Get found </li></ul></ul><ul><ul><ul><li>Links </li></ul></ul></ul><ul><ul><ul><li>Google ranking </li></ul></ul></ul><ul><ul><li>Track results </li></ul></ul><ul><ul><ul><li>Google Analytics </li></ul></ul></ul>
  14. 15. Buy a Web Address <ul><li>Domain Name </li></ul><ul><li>.ca vs .com? </li></ul><ul><li>Domain Registrar </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>NetworkSolutions and many others </li></ul></ul><ul><ul><li>Shop around for best price! </li></ul></ul><ul><li>Fill in online form and make payment </li></ul>
  15. 16. Register for Web Hosting <ul><li>The physical server your site will reside on </li></ul><ul><li>Recommended </li></ul><ul><ul><li> </li></ul></ul><ul><ul><ul><li>Enter SQUIGGLY promo code and save $50 </li></ul></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><ul><li>If you require mail through Outlook </li></ul></ul></ul><ul><li>Fill out online form and pay </li></ul><ul><li>Note Nameserver eg. </li></ul>
  16. 17. Link Domain Name to Web Host <ul><li>Optional: only if you have separate Domain/Host services </li></ul><ul><li>Edit nameserver at Domain Registrar </li></ul><ul><li>Login to Domain Registrar site </li></ul><ul><ul><li>eg: </li></ul></ul><ul><li>Enter Nameserver information you received from your Web Hosting Service </li></ul><ul><li> etc. </li></ul>
  17. 18. Build Your Site <ul><li>Elizabeth McKenzie [email_address] </li></ul><ul><li>Hire a freelance designer or company </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Remote no face-to-face </li></ul><ul><li>A-la-carte services </li></ul>
  18. 19. Get Found <ul><li>Make sure there are keywords (meta tags) in the top of the web site code </li></ul><ul><li>Add Google analytics code at bottom of each page of the site </li></ul><ul><li>Link to popular sites </li></ul><ul><li>Link to your other pages, eg. LinkedIN </li></ul><ul><li>Make a Splash </li></ul><ul><li>Add to resume, cover letter and business card </li></ul>
  19. 20. Search Engines <ul><li>Google is the most popular </li></ul><ul><li>HTML code is read, indexed and ranked </li></ul><ul><li>Ranking depends on many factors </li></ul><ul><ul><li>Number of hits (popularity) </li></ul></ul><ul><ul><li>Links to other sites (number and type) </li></ul></ul><ul><ul><li>Keywords (meta tags) </li></ul></ul><ul><li>Search Engine Optimization SEO </li></ul>
  20. 21. Track Results with Google Analytics <ul><li>Analyze the traffic coming to your site </li></ul><ul><li>Visual representations </li></ul><ul><li>Statistics: Big Picture to Granular </li></ul><ul><li>Activated through Free Google account registration at </li></ul><ul><li>Copy and paste code provided into the HTML of your website </li></ul>
  21. 22. Google Quick Intro <ul><li>Google Analytics </li></ul><ul><li>Login to My Account (upper right) </li></ul><ul><li>Click Analytics </li></ul><ul><li>Click domain name </li></ul><ul><li>View Report </li></ul><ul><li>Help Topics </li></ul><ul><ul><li>Conversion University </li></ul></ul>
  22. 23. Marketing Yourself Online <ul><li>Social Networking </li></ul><ul><ul><li>Choose the appropriate site for your goal </li></ul></ul><ul><li>Your Own Web Site </li></ul><ul><ul><li>Full control </li></ul></ul><ul><ul><li>Not so hard to do with a little help </li></ul></ul><ul><li>Getting Found </li></ul><ul><ul><li>I’m here to help </li></ul></ul><ul><li>Questions </li></ul>
  23. 24. More Information… <ul><li>Free or Almost FreeWeb Site Step-by-Step </li></ul><ul><li>Glossary </li></ul><ul><li>Snoop:What Your Stuff Says About You by Sam Gosling, PhD </li></ul>