Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
!

iSIMPLY:

innovative SocIal Media Pedagogy Learning pathwaYs

!

This project has been funded with support from the Eur...
Social Media
Social Media
OFFICIALLY, SOCIAL MEDIA IS “AN UMBRELLA
TERM THAT REFERS TO THE MEANS OF
INTERACTIONS AMONG PEOPLE IN WHICH THEY
CREATE, ...
THEY ALSO ARE A
FANCY WAY TO
DESCRIBE THE
ZILLIONS OF
CONVERSATIONS
PEOPLE ARE HAVING
ONLINE 24/7
Why should
I care

?
REASON #1
APROX. 3 OUT OF 4 (74%) EU INTERNET USERS WILL
USE A SOCIAL NETWORK AT LEAST ONCE A MONTH
SOURCE: EMARKETER.COM,...
REASON #2
BECAUSE 2/3 OF THE
GLOBAL INTERNET
POPULATION VISIT
SOCIAL NETWORKS.
NIELSEN, GLOBAL FACES &
NETWORKED PLACES, 2...
REASON #3
BECAUSE VISITING SOCIAL
SITES IS NOW THE MOST
POPULAR ONLINE ACTIVITY AHEAD OF PERSONAL EMAIL
SOCIALNOMICS, STAT...
REASON #4
CONSUMERS CONTINUE TO SPEND MORE
TIME ON SOCIAL NETWORKS THAN ON
ANY OTHER CATEGORY OF SITES—
ROUGHLY 20% OF THE...
REASON #5
BECAUSE SOCIAL MEDIA ARE DEMOCRATIZING
COMMUNICATIONS. BIG TIME.
“TECHNOLOGY IS SHIFTING THE POWER AWAY FROM THE...
REASON #6
BECAUSE SOCIAL
MEDIA ARE LIKE WORD
OF MOUTH ON
STEROIDS.
What can social media do
for

my organisaton?
1 PUBLIC RELATIONS
2 CUSTOMER SERVICE
3 LOYALTY-BUILDING
!

iSIMPLY is working to help you make best use of the social media!
BRIEF DETAILS ARE IN THE NEXT FEW SLIDES

!

This pro...
THE iSIMPLY PROJECT WILL
DEVELOP AN INNOVATIVE SOCIAL
MEDIA COLLABORATIVE
LEARNING MODEL.
THE USE OF E-LEARNING 3.0 AND SOCIAL MEDIA TOOLS
WILL ENABLE MARKETING PROFESSIONALS TO
INTERACT, WHILE THE SYSTEM EXTRACT...
SOCIAL MEDIA APPLICATIONS
ARE WIDELY USED NOWADAYS
WORLDWIDE ENABLING THE
INTERACTION, SHARING OF IDEAS AND
CONTENT AND SO...
SOCIAL MEDIA APPLICATIONS HAVE BEGUN TO BE
WIDELY USED FOR COMMERCIAL AND “SERIOUS”
PURPOSES, SUCH AS EDUCATION AND TRAINI...
THE WIDESPREAD USE OF
SOCIAL MEDIA AND WEB 3.0
TOOLS WITH THE EMERGENCE
OF A NEW TYPE OF
PROFESSION, THAT OF SOCIAL
MEDIA ...
THE EUROPEAN COOPERATION
INSIDE THE iSIMPLY PROJECT WILL HELP
FOR ALL THE NECESSARY KNOW-HOW,
DIFFERENT EXPERIENCES AND
CU...
iSIMPLY WILL TAKE INTO
CONSIDERATION IN THE
DESIGN OF THE SOCIAL
LEARNING MODEL, THE
E-ENVIRONMENT AND
THE KNOWLEDGE
REPRE...
iSIMPLY curriculum

MARKETING TOPICS IN
SOCIAL MEDIA MARKETING

•

WHAT IS COMMUNITY
MANAGEMENT AND HOW
IS IT DONE

•

DEF...
iSIMPLY curriculum

SOCIAL MEDIA TOOLS
FOR MARKETING

•
•

BLOGS

•

PROFESSIONAL SOCIAL
NETWORK PLATFORM CASE STUDY: LINK...
TARGET AUDIENCE

•
•

MARKETING STUDENTS

•

UNEMPLOYED PEOPLE
SEEKING NEW SKILLS

MARKETING
PROFESSIONALS
PARTNER ORGANIZATIONS
SQLearn
Institute of Education, University of London
Greta du Velay
Izmir University of Economics
Re...
!

MORE INFO

•
•
•

WWW.ISIMPLY.EU
WWW.FACEBOOK.COM/ISIMPLY.EU
SIGN UP TO NOTIFY YOU WHEN THE ISIMPLY
CURRICULUM WILL BE ...
Upcoming SlideShare
Loading in …5
×

iSIMPLY project overview

368 views

Published on

THE ISIMPLY PROJECT ASPIRES TO DEVELOP AN INNOVATIVE SOCIAL MEDIA COLLABORATIVE LEARNING MODEL.

THE USE OF E-LEARNING 2.0 AND SOCIAL MEDIA TOOLS WILL ENABLE MARKETING PROFESSIONALS TO INTERACT, WHILE THE SYSTEM EXTRACTS KNOWLEDGE FROM THIS INTERACTION WHICH WILL LATER BE STRUCTURED AS TRAINING CONTENT.

Published in: Education, Business, Technology
  • Be the first to comment

  • Be the first to like this

iSIMPLY project overview

  1. 1. ! iSIMPLY: innovative SocIal Media Pedagogy Learning pathwaYs ! This project has been funded with support from the European Commission. This presentation reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  2. 2. Social Media Social Media
  3. 3. OFFICIALLY, SOCIAL MEDIA IS “AN UMBRELLA TERM THAT REFERS TO THE MEANS OF INTERACTIONS AMONG PEOPLE IN WHICH THEY CREATE, SHARE AND/OR EXCHANGE INFORMATION AND IDEAS IN VIRTUAL COMMUNITIES AND NETWORKS” HTTP://WWW.WIKIPEDIA.ORG
  4. 4. THEY ALSO ARE A FANCY WAY TO DESCRIBE THE ZILLIONS OF CONVERSATIONS PEOPLE ARE HAVING ONLINE 24/7
  5. 5. Why should I care ?
  6. 6. REASON #1 APROX. 3 OUT OF 4 (74%) EU INTERNET USERS WILL USE A SOCIAL NETWORK AT LEAST ONCE A MONTH SOURCE: EMARKETER.COM, JUNE 2013
  7. 7. REASON #2 BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. NIELSEN, GLOBAL FACES & NETWORKED PLACES, 2009
  8. 8. REASON #3 BECAUSE VISITING SOCIAL SITES IS NOW THE MOST POPULAR ONLINE ACTIVITY AHEAD OF PERSONAL EMAIL SOCIALNOMICS, STATISTICS, JUNE 2012
  9. 9. REASON #4 CONSUMERS CONTINUE TO SPEND MORE TIME ON SOCIAL NETWORKS THAN ON ANY OTHER CATEGORY OF SITES— ROUGHLY 20% OF THEIR TOTAL TIME ONLINE VIA PERSONAL COMPUTER (PC), AND 30% PERCENT OF TOTAL TIME ONLINE VIA MOBILE NIELSEN. STATE OF THE MEDIA: THE SOCIAL MEDIA REPORT 2012. FEATURED INSIGHTS, GLOBAL, MEDIA + ENTERTAINMENT, DECEMBER 2012
  10. 10. REASON #5 BECAUSE SOCIAL MEDIA ARE DEMOCRATIZING COMMUNICATIONS. BIG TIME. “TECHNOLOGY IS SHIFTING THE POWER AWAY FROM THE EDITORS, THE PUBLISHERS, THE ESTABLISHMENT, THE MEDIA ELITE. NOW IT’S THE PEOPLE WHO ARE IN CONTROL.” RUPERT MURDOCH, GLOBAL MEDIA ENTREPRENEUR
  11. 11. REASON #6 BECAUSE SOCIAL MEDIA ARE LIKE WORD OF MOUTH ON STEROIDS.
  12. 12. What can social media do for my organisaton?
  13. 13. 1 PUBLIC RELATIONS 2 CUSTOMER SERVICE 3 LOYALTY-BUILDING
  14. 14. ! iSIMPLY is working to help you make best use of the social media! BRIEF DETAILS ARE IN THE NEXT FEW SLIDES ! This project has been funded with support from the European Commission. This presentation reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  15. 15. THE iSIMPLY PROJECT WILL DEVELOP AN INNOVATIVE SOCIAL MEDIA COLLABORATIVE LEARNING MODEL.
  16. 16. THE USE OF E-LEARNING 3.0 AND SOCIAL MEDIA TOOLS WILL ENABLE MARKETING PROFESSIONALS TO INTERACT, WHILE THE SYSTEM EXTRACTS KNOWLEDGE FROM THIS INTERACTION WHICH WILL LATER BE STRUCTURED AS TRAINING CONTENT.
  17. 17. SOCIAL MEDIA APPLICATIONS ARE WIDELY USED NOWADAYS WORLDWIDE ENABLING THE INTERACTION, SHARING OF IDEAS AND CONTENT AND SOCIALIZATION OF ONLINE USERS ANYWHERE ANYTIME.
  18. 18. SOCIAL MEDIA APPLICATIONS HAVE BEGUN TO BE WIDELY USED FOR COMMERCIAL AND “SERIOUS” PURPOSES, SUCH AS EDUCATION AND TRAINING, APART FROM THE ENTERTAINMENT AND FUN PART OF IT THAT THEY WERE INITIALLY DEVISED TO ACCOMMODATE.
  19. 19. THE WIDESPREAD USE OF SOCIAL MEDIA AND WEB 3.0 TOOLS WITH THE EMERGENCE OF A NEW TYPE OF PROFESSION, THAT OF SOCIAL MEDIA MARKETING PROFESSIONALS WILL KEEP THE SYSTEM ALIVE BY SEEDING THE CREATION AND KNOWLEDGE CAPTURING PROCESS AGAIN AND AGAIN AND PRODUCING NOVEL, UPTO-DATE TRAINING CONTENT AND BEST PRACTICES.
  20. 20. THE EUROPEAN COOPERATION INSIDE THE iSIMPLY PROJECT WILL HELP FOR ALL THE NECESSARY KNOW-HOW, DIFFERENT EXPERIENCES AND CULTURAL BEHAVIOR TO BE EXCHANGED FROM ALL PARTNERS AND THEIR COUNTRIES.
  21. 21. iSIMPLY WILL TAKE INTO CONSIDERATION IN THE DESIGN OF THE SOCIAL LEARNING MODEL, THE E-ENVIRONMENT AND THE KNOWLEDGE REPRESENTATION AND EXTRACTION METHODS ALL INFLUENCING FACTORS AND USER NEEDS, FOR SUSTAINABLE USE AT A EUROPEAN LEVEL EVEN BEYOND THE PROJECT END.
  22. 22. iSIMPLY curriculum MARKETING TOPICS IN SOCIAL MEDIA MARKETING • WHAT IS COMMUNITY MANAGEMENT AND HOW IS IT DONE • DEFINING THE SOCIAL BRAND IDENTITY • HOW TO ENGAGE: CONTENT CREATION • PREPARING MY ORGANISATION TO USE SOCIAL MEDIA WHEN MARKETING
  23. 23. iSIMPLY curriculum SOCIAL MEDIA TOOLS FOR MARKETING • • BLOGS • PROFESSIONAL SOCIAL NETWORK PLATFORM CASE STUDY: LINKEDIN • MICROBLOGGING (TWITTER) SOCIAL NETWORK PLATFORM - CASE STUDY: FACEBOOK
  24. 24. TARGET AUDIENCE • • MARKETING STUDENTS • UNEMPLOYED PEOPLE SEEKING NEW SKILLS MARKETING PROFESSIONALS
  25. 25. PARTNER ORGANIZATIONS SQLearn Institute of Education, University of London Greta du Velay Izmir University of Economics Research and Education Laboratory in Information technologies Mindjumpers Chamber of Commerce Bistrita Nasaud County CCIBN
  26. 26. ! MORE INFO • • • WWW.ISIMPLY.EU WWW.FACEBOOK.COM/ISIMPLY.EU SIGN UP TO NOTIFY YOU WHEN THE ISIMPLY CURRICULUM WILL BE READY! WWW.ISIMPLY.EU/SIGNUP Credits: firsr part of the presentation was insired from “What is social media” presentation available in slideshare ! This project has been funded with support from the European Commission. This presentation reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

×