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Jethro digital strategy presentation


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What is a digital strategy and why it is important for a small business to have one.

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Jethro digital strategy presentation

  1. 1. DIGITAL STRATEGY Jethro – Your Web, Cloud and Technology Specialists
  2. 2. •Why is a Digital Strategy critical to your business success? Competition Analysis Technology Audit Online Marketing Brand Management Measurement & KPIs Process Improvement
  3. 3. SOME QUESTIONS •Does your mechanic help you with your accounting?
  4. 4. •Would you ask your doctor to fix your car?
  5. 5. •Why would you assume you know more about technology than a tech specialist?
  6. 6. •You invest in your business with education, ongoing learning, professional development, trade seminars and peer review
  7. 7. •You have years of experience in your field
  8. 8. •How many hours did you spend learning about cloud technology in the last 12 months?
  9. 9. •When was the last technology seminar you attended?
  10. 10. •We are professional geeks
  11. 11. WHAT IS A DIGITAL STRATEGY? •So you have a business plan •And a budget
  12. 12. WHAT IS A DIGITAL STRATEGY? •You might even have a marketing plan BUT… •Do you have a digital strategy?
  13. 13. ELEMENTS MIGHT INCLUDE •Technology road map •Software dependencies •Cloud migration plan •Online presence
  14. 14. ELEMENTS MIGHT INCLUDE •Devices and access Security •Disaster Recovery (DR) and Business Continuity Plans (BCP)
  15. 15. WHAT A DIGITAL STRATEGY DOES •It aligns your technology needs with your business plans •It informs your investment •It guides your web marketing
  16. 16. WHAT A DIGITAL STRATEGY DOES •It schedules your change management •It drives efficiency and productivity
  17. 17. WIKIPEDIA DEFINITION •… is the process of specifying an organisation's vision, goals, opportunities and related activities in order to maximize the business benefits of digital initiatives to the organisation
  18. 18. WHAT HAPPENS TO BUSINESSES WITHOUT A STRATEGY? •A failure to plan is a plan to fail •Inefficient businesses lose to their more efficient competitors
  19. 19. CAN YOUR BUSINESS AFFORD? •Missed sales and opportunities •Negative feedback – people talk about your business in social media •Wasted money
  20. 20. COMMON MISTAKES OF DIY •Buying unsuitable equipment on “special” •Incorrect licensing of software •Making the assumption the cloud is free •Untested backups, DR and BCP •Leaving it to untrained Gen Y staff •Inappropriate use of social media for business
  21. 21. JETHRO EMPLOYS PROFESSIONALS WHO SPECIALISE IN •Business architecture and digital strategy •Web development and design •SEO (Search Engine Optimisation) •SEM (Search Engine Marketing) •SMM (Social Media Management)
  22. 22. JETHRO EMPLOYS PROFESSIONALS WHO SPECIALISE IN •Reputation and Brand Management •Photography and Graphic Design •Sys Admins and Database Experts •Office Productivity Gurus •Writing and Content Development
  23. 23. OUTSOURCE YOUR TECH •It costs less to buy right first then to fix after •Our goal is to improve your business results •We help you take advantage of changes •We provide plans & tracking of results
  24. 24. QUESTIONS TO ASK YOURSELF •Does my business Invest in Technology or only spend money when it has to? •Are my competitors using technology better than me? •How do I gain the edge?
  25. 25. QUESTIONS TO ASK YOURSELF •Does my business have a BYOD (bring your own device) management plan? •Do I want better margins? Am I seeing productivity gains from the cloud? …my competitors are….
  26. 26. OBLIGATION FREE AUDIT •We conduct an audit across multiple business points and rate the business for the absence or presence and application of these areas. •We then sit with the business owner and discuss the results. *Our time to conduct this audit and sit with the business owner and discuss the results is usually charged at $165 per hour. A typical audit can take 4-8 hours to conduct. (Depending on size of business, number of staff, locations and business activities)
  27. 27. DIGITAL STRATEGY Jethro – Your Web, Cloud and Technology Specialists