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Context / convenience INCONVENIENT CONVENIENT The Value of User Experience (from Web 2.0 Expo Berlin 2008)

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Context / convenience
INCONVENIENT CONVENIENT




ATTRACTIVE
GOOD
EXPERIENCE




Taste / GOOD

appeal ENOUGH
EXPERIENCE
UNATTRACTIVE




BAD
EXPERIENCE




After plotting various characteristics on the graph, moving the imaginary dot around, you will
have ended somewhere on the graph. The graph is calibrated by the users expectations,
attitudes, previous knowledge, cultural background, etc. It’s completely subjective!

Context / convenience
INCONVENIENT CONVENIENT




ATTRACTIVE
GOOD
EXPERIENCE




Taste / GOOD

appeal ENOUGH
EXPERIENCE
UNATTRACTIVE




BAD
EXPERIENCE




After plotting various characteristics on the graph, moving the imaginary dot around, you will
have ended somewhere on the graph. The graph is calibrated by the users expectations,
attitudes, previous knowledge, cultural background, etc. It’s completely subjective!

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