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INCONVENIENT ATTRACTIVE Cheap or free The Value of User Experience (from Web 2.0 Expo Berlin 2008)

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INCONVENIENT ATTRACTIVE Cheap or free The Value of User Experience (from Web 2.0 Expo Berlin 2008)

339

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INCONVENIENT




ATTRACTIVE
Cheap or free




UNATTRACTIVE
Too expensive BAD
EXPERIENC



Make it a!ordable.
Free samples. Buy two get third for free. Two for one. Coupons.
Free is attractive.

INCONVENIENT




ATTRACTIVE
Cheap or free




UNATTRACTIVE
Too expensive BAD
EXPERIENC



Make it a!ordable.
Free samples. Buy two get third for free. Two for one. Coupons.
Free is attractive.

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