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INCONVENIENT ATTRACTIVENESS ATTRACTIVE UNATTRACTIVE BAD The Value of User Experience (from Web 2.0 Expo Berlin 2008)

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INCONVENIENT ATTRACTIVENESS ATTRACTIVE UNATTRACTIVE BAD The Value of User Experience (from Web 2.0 Expo Berlin 2008)

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INCONVENIENT

ATTRACTIVENESS




ATTRACTIVE
UNATTRACTIVE
BAD
EXPERIENC



Bad reputation vs. Good reputation. Do everything you can to maintain your reputation.
These are two Finnish banks. The one on the left recently merged with Danske Bank and
screwed up everyone’s accounts for weeks. They tried to play it down at first and lost
thousands of customers.

INCONVENIENT

ATTRACTIVENESS




ATTRACTIVE
UNATTRACTIVE
BAD
EXPERIENC



Bad reputation vs. Good reputation. Do everything you can to maintain your reputation.
These are two Finnish banks. The one on the left recently merged with Danske Bank and
screwed up everyone’s accounts for weeks. They tried to play it down at first and lost
thousands of customers.

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