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User Experience Design: The Missing Ingredient
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INCONVENIENT ATTRACTIVENESS ATTRACTIVE UNATTRACTIVE BAD The Value of User Experience (from Web 2.0 Expo Berlin 2008)

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INCONVENIENT

ATTRACTIVENESS




ATTRACTIVE
UNATTRACTIVE
BAD
EXPERIENC



Not designed vs. designed. Hire a big name designer.
People buy plain co!ee mugs because they have been designed by someone whose name
they know. Who cares? Most people do! We’re drawn to “design”.

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INCONVENIENT ATTRACTIVENESS ATTRACTIVE UNATTRACTIVE BAD EXPERIENC Not designed vs. designed. Hire a big name designer. People buy plain co!ee mugs because they have been designed by someone whose name they know. Who cares? Most people do! We’re drawn to “design”.

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