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Context / convenience INCONVENIENT CONVENIENT The Value of User Experience (from Web 2.0 Expo Berlin 2008)

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Context / convenience
INCONVENIENT CONVENIENT




ATTRACTIVE
GOOD
EXPERIENCE




Taste GOOD
ENOUGH
/ appeal EXPERIENCE
UNATTRACTIVE




BAD
EXPERIENCE




Despite this, here’s my model. It has two axes: context, or convenience on the horizontal
axis, and taste, or appeal on the vertical axis (things that draw you onto something). Imagine
a dot in the center, then start moving it around according to how you feel about an
experience.

Context / convenience
INCONVENIENT CONVENIENT




ATTRACTIVE
GOOD
EXPERIENCE




Taste GOOD
ENOUGH
/ appeal EXPERIENCE
UNATTRACTIVE




BAD
EXPERIENCE




Despite this, here’s my model. It has two axes: context, or convenience on the horizontal
axis, and taste, or appeal on the vertical axis (things that draw you onto something). Imagine
a dot in the center, then start moving it around according to how you feel about an
experience.

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