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Experience design can be a strategic question, too. The Apple experience is arguably very
integrated, but teleoperators now control areas of the iPhone experience, providing sales and
service; they control many of the encounters users will have with the iPhone. How does Apple
manage this?

Experience design can be a strategic question, too. The Apple experience is arguably very
integrated, but teleoperators now control areas of the iPhone experience, providing sales and
service; they control many of the encounters users will have with the iPhone. How does Apple
manage this?

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