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Be someone else. It takes The Value of User Experience (from Web 2.0 Expo Berlin 2008)

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Be someone else. It takes great empathy to create a good experience. To create relevant
experiences, you have to Forget everything you know and design for others. Align with the
expected patience, level of interest, and depth of knowledge of your users. Talk in the users’
language.

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Be someone else. It takes great empathy to create a good experience. To create relevant experiences, you have to Forget everything you know and design for others. Align with the expected patience, level of interest, and depth of knowledge of your users. Talk in the users’ language.

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