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User Experience Design: The Missing Ingredient
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Apple store in San Francisco The Value of User Experience (from Web 2.0 Expo Berlin 2008)

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Apple store in San Francisco by tanakawho on Flickr




Can Experiences
be designed?




Oct 21, 2008 N. Nyman Oy niko@nnyman.com


If to design is to “plan something with a specific intention”, then yes, experiences can be
designed. You cannot create a blueprint for how an experience will unfold, but you can take
measures to maintain the intent of providing a certain kind of experience through all you
do.

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Apple store in San Francisco by tanakawho on Flickr Can Experiences be designed? Oct 21, 2008 N. Nyman Oy niko@nnyman.com If to design is to “plan something with a specific intention”, then yes, experiences can be designed. You cannot create a blueprint for how an experience will unfold, but you can take measures to maintain the intent of providing a certain kind of experience through all you do.

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