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Cost of Cost of
creating a bad creating a good
experience experience




The cost of creating good experiences vs. the cost of creating bad experences are almost
equal. It takes virtually the same e!ort to create a good experience than a bad experience.
While you’re doing something, why not do it well?

Cost of Cost of
creating a bad creating a good
experience experience




The cost of creating good experiences vs. the cost of creating bad experences are almost
equal. It takes virtually the same e!ort to create a good experience than a bad experience.
While you’re doing something, why not do it well?

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