Book Fair 09

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Book Fair 09

  1. 1. 2009
  2. 2. Objective <ul><li>Dainik Bhaskar Book Fair is an effort to accentuate the never fading appeal of the printed words even in the electronic era. </li></ul>
  3. 3. Event Profile <ul><li>DB Book Fair is an annual event organized for a duration of 9 days at Jaipur. </li></ul><ul><li>This fair not only provides an opportunity of interaction among authors, publishers, booksellers, book distributors and librarians, but also provides an opportunity to reach out to thousands of book lovers at one place. </li></ul>
  4. 4. Proposed Schedule <ul><li>Month : November,2009 </li></ul><ul><li>Venue : SMS Investment Ground, Ambedkar circle, Jaipur </li></ul>
  5. 5. Visitors Profile <ul><li>Publishers </li></ul><ul><li>Writers </li></ul><ul><li>Research Scholars </li></ul><ul><li>Academicians & Teachers </li></ul><ul><li>Librarians </li></ul><ul><li>Dealers and Traders, </li></ul><ul><li>School & College Students </li></ul><ul><li>Professionals </li></ul><ul><li>Institutional Buyers </li></ul><ul><li>Book Lovers </li></ul><ul><li>Total Footfall in 9 days is appx. 1.5 lakh </li></ul>
  6. 6. Exhibitors Profile <ul><li>Publishers </li></ul><ul><li>Booksellers </li></ul><ul><li>Book distributors & dealers </li></ul><ul><li>Manufacturers of computer stationary </li></ul><ul><li>Bank & financial institutions </li></ul><ul><li>Computer software & accessories </li></ul><ul><li>Educational institutes </li></ul><ul><li>Stationers </li></ul>
  7. 7. Highlights <ul><li>Collection of Fiction & Non-fiction books </li></ul><ul><li>Competitive exams’ books </li></ul><ul><li>Magazines </li></ul><ul><li>Books for kids </li></ul><ul><li>Latest computer accessories </li></ul><ul><li>Separate reading lounge </li></ul><ul><li>Seminars </li></ul>
  8. 8. Book Fair 2008
  9. 9. Media Plan <ul><li>Dainik Bhaskar’s ‘ Book Fair’ will be a highly publicized event. </li></ul><ul><li>Advertising spree will begin well in advance, continue through the length of the show and even after the last date. </li></ul><ul><li>Well planned PR blitz and extensive media coverage through: </li></ul><ul><ul><li>Print and electronic advertising. </li></ul></ul><ul><ul><li>Outdoor advertising. </li></ul></ul><ul><ul><li>Road shows. </li></ul></ul><ul><ul><li>Direct mailers and invitations to readers, institutions and organizations. </li></ul></ul>
  10. 10. Benefits to Sponsors <ul><li>Sponsors logo will be carried in all print advertisement. </li></ul><ul><li>Promotion of event on MY FM, with the name of the title sponsor </li></ul><ul><li>Sponsors will be given space for venue branding. </li></ul><ul><li>Adequate editorial support. </li></ul><ul><li>Logo of sponsors will be carried in brochure, leaflets and other promotional material. </li></ul>
  11. 11. The sponsorship amount is Rs.15 lakh ( Plus applicable service tax) Title Sponsorship
  12. 12. Disclaimer <ul><li>Dainik Bhaskar has taken due care to ensure that the information in this presentation is accurate It however accepts no responsibility for any consequential incidents that may arise from errors or omissions contained in this presentation. This presentation is intended for guidance purposes only, it does not purport to be exhaustive. Interested parties are strongly advised to examine their precise requirements. All information in this presentation is privileged and confidential and is meant for the intended recipients only. </li></ul>
  13. 13. <ul><li>Thank You </li></ul>

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