C AS E S T U DY
Rebtel Relies on Sprout Analytics to Track
Performance, Merchandize Results
Rebtel, a leading Stockholm-based app company, incorporated social media as an
integral part of their customer engagement strategy. At the onset, the company formed a
dedicated team to manage, monitor and engage in social conversations. As the program
took off, the team realized they needed a tool to organize, quantify and amplify their
efforts. Rebtel tapped Sprout to carry on the conversation and regularly pull reports to
highlight big wins.
A Data-Driven Approach to Social
To build on their strong strategy and the dedicated human
muscle behind social, Rebtel focused their team and efforts
around a few key social business objectives:
• Track conversations: Design a brand story that not only promotes Rebtel
products and services, but encourages repeat conversations.
• Access data: Monitor real-time social performance data that can provide
insight into the online behaviors of current and potential customers.
• Merchandize success: Present colleagues and leadership with integrated
results that build credibility for their entire social strategy.
Rebtel’s social team relies heavily on Sprout’s reporting and
analytics features to understand positive performance and
increase efforts where needed. In order to consistently
merchandise results to colleagues and company leadership, the
• Tracks daily social engagement across active networks and proﬁles
• Guides strategic discussion on investments and channel performance
• Compares side-by-side Twitter analytics against Rebtel and competitors
• Collects key metrics across all social channels via Google Analytics
• Utilizes Sprout’s free, unlimited reporting to regularly export data
Social Media Team
• Downloads PDF ﬁles of easy-to-understand, presentation-ready reports
Through a data-driven approach to social media engagement,
Rebtel increased cohesion among all brand social initiatives and
continues to build the case for a more social business.
Learn how Sprout can help centralize your social efforts and
increase your brand engagement at sproutsocial.com