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4-Step Strategy to
Create a Social
Content Calendar
A WEBINAR PRESENTED BY
Presenters
Keenan Schneider Michael Patterson
Product Education Manager Digital Marketing Specialist
HOW TO CREATE A SOCIA...
HOW TO CREATE A SOCIAL CONTENT CALENDAR
Best Friends
HOW TO CREATE A SOCIAL CONTENT CALENDAR
Overview
Why You Need to Share Content on Social
•
The Benefits of a Social Content...
Click here to see the 

recorded webinar!
To Increase Following
Share content to boost your
reach and increase the
exposure you need to grow
a bigger social followi...
To Saving Time
Creating and scheduling
multiple social posts
simultaneously can help save
hours of time on social.
The Ben...
Saving Time
HOW TO CREATE A SOCIAL CONTENT CALENDAR
That’s 2 hours a day crafting content
x 10 minutes per social post
12 ...
Planning Campaigns
HOW TO CREATE A SOCIAL CONTENT CALENDAR
Crafting Timely Content
HOW TO CREATE A SOCIAL CONTENT CALENDAR
Maintaining Your Sanity
HOW TO CREATE A SOCIAL CONTENT CALENDAR
4 Steps to Build Your Own Unique Workflow
HOW TO CREATE A SOCIAL CONTENT CALENDAR
1. Establish a Posting Cadence
HOW TO CREATE A SOCIAL CONTENT CALENDAR
How often should you
post?
• Post ____ times to Facebook.
• Post ____ times to Twitter.
• Post ____ times to Instagram.
• ...
Post Quality
If you’re sharing quality,
though-provoking content
you can get away with
sharing more often.
Cadence Conside...
Figure Out What Content Resonates
HOW TO CREATE A SOCIAL CONTENT CALENDAR
Access Your Post History
• Use Facebook’s Page Insights
• Use Twitter’s Analytics Page
• Use Sprout’s Social Media Reporti...
Study Your Past Message Performance
Sprout Social Twitter Analytics
HOW TO CREATE A SOCIAL CONTENT CALENDAR
Links
Links to articles or blog
posts created by your
company or an adjacent
source.
Figure Out What Post Types Perform We...
Mentions & Replies
Messages mentioning
others or directed right to
those who have messaged
you.
Figure Out What Content Pe...
Figure Out Which Topics Perform Well
HOW TO CREATE A SOCIAL CONTENT CALENDAR
3. Source Quality Content at Scale
HOW TO CREATE A SOCIAL CONTENT CALENDAR
Internal Sources
1. Your company’s blog.
2. User-Generated Content.
3. eBooks, Webinars and other resources.
4. Product an...
Feedly
1. Create Topics Based on Each of Your
Interests
2. Follow Thought-Leaders in Each
Specific Space
3. Content is Auto...
Bambu by Sprout Social
1. Employers collect the top content for
their company and load it into Bambu.
2. Employees can acc...
Buzzsumo
1. Type in a topic or domain relevant to
the content you’d like to share.
2. Buzzsumo returns the most socially
s...
4. Start Filling Out Your Calendar
HOW TO CREATE A SOCIAL CONTENT CALENDAR
1. You know how frequently to post content.
2. You know what kind of content to post.
3. You know where to source content ...
PRESENTATION TITLE
Calendar with Reminders
Create recurring events in
your calendar of choice to
remind you when it’s time...
HOW TO CREATE A SOCIAL CONTENT CALENDAR
HOW TO CREATE A SOCIAL CONTENT CALENDAR
PRESENTATION TITLE
Fill in Mandatory Content
PRESENTATION TITLE
Fill In the Blanks
HOW TO CREATE A SOCIAL CONTENT CALENDAR
Version 2 of the Publishing Calendar
Click here to start using Sprout
Social’s social publishing tools!
HOW TO CREATE A SOCIAL CONTENT CALENDAR
Thank you!
Keenan Schneider Michael Patterson
Product Education Manager Digital Marketing Specialist
HOW TO CREATE A SOCIA...
How to Build a Social Media Content Calendar
How to Build a Social Media Content Calendar
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How to Build a Social Media Content Calendar

If you’re not taking the time to plan your social media calendar in advance, you could find yourself scrambling to find content to share at the last minute. This is a big problem, as sharing quality content across your social channels is one of the most important things you can do to engage your audience and attract new followers.

Join Sprout’s resident social media experts and best friends as they discuss the importance of building a robust social content calendar, including a step-by-step process of how to build your own workflow using Sprout Social’s new Publishing Calendar.

This webinar will teach you how to:

-Prove the value of a social content calendar.
-Find out what content resonates with your fans.
-Discover quality content to share on your pages.
-Use Sprout Social to plan months of content.

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How to Build a Social Media Content Calendar

  1. 1. 4-Step Strategy to Create a Social Content Calendar A WEBINAR PRESENTED BY
  2. 2. Presenters Keenan Schneider Michael Patterson Product Education Manager Digital Marketing Specialist HOW TO CREATE A SOCIAL CONTENT CALENDAR @SproutGKeenan @MPatterson22
  3. 3. HOW TO CREATE A SOCIAL CONTENT CALENDAR Best Friends
  4. 4. HOW TO CREATE A SOCIAL CONTENT CALENDAR Overview Why You Need to Share Content on Social • The Benefits of a Social Content Calendar • 4 Steps to Build Your Own Unique Workflow • Using Sprout to Schedule Months of Content • Q & A
  5. 5. Click here to see the 
 recorded webinar!
  6. 6. To Increase Following Share content to boost your reach and increase the exposure you need to grow a bigger social following. Why You Need to Post Rich Content to Social To Boost Engagement Social content can spark conversations with fans and followers, giving you the chance to build deeper relationships. To Generate Leads Create social media posts sending fans and followers to your rich content in order to find quality leads to reach out to. To Establish Leadership Posting original, thought- provoking content will set your brand apart from others in your industry. HOW TO CREATE A SOCIAL CONTENT CALENDAR
  7. 7. To Saving Time Creating and scheduling multiple social posts simultaneously can help save hours of time on social. The Benefits of a Social Content Calendar Planning Campaigns Social media messages can spark conversations with fans and followers, building deeper relationships. Crafting Timely Content You can use social media to share links to gated content in order to drive new leads. Maintaining Sanity Posting original, thought- provoking content will set you apart from others in your industry. HOW TO CREATE A SOCIAL CONTENT CALENDAR
  8. 8. Saving Time HOW TO CREATE A SOCIAL CONTENT CALENDAR That’s 2 hours a day crafting content x 10 minutes per social post 12 social posts
  9. 9. Planning Campaigns HOW TO CREATE A SOCIAL CONTENT CALENDAR
  10. 10. Crafting Timely Content HOW TO CREATE A SOCIAL CONTENT CALENDAR
  11. 11. Maintaining Your Sanity HOW TO CREATE A SOCIAL CONTENT CALENDAR
  12. 12. 4 Steps to Build Your Own Unique Workflow HOW TO CREATE A SOCIAL CONTENT CALENDAR
  13. 13. 1. Establish a Posting Cadence HOW TO CREATE A SOCIAL CONTENT CALENDAR
  14. 14. How often should you post? • Post ____ times to Facebook. • Post ____ times to Twitter. • Post ____ times to Instagram. • Post ____ times to LinkedIn. • Post ____ times to Google+. Via SumAll & Buffer HOW TO CREATE A SOCIAL CONTENT CALENDAR
  15. 15. Post Quality If you’re sharing quality, though-provoking content you can get away with sharing more often. Cadence Considerations Your Industry If you find the days you post more frequently lead to less engagement, consider scaling back. Post Engagement Certain industries, such as tech or retail, have audiences that are more active on social media. Annoyance Level Be mindful of what and how often you share. Would you follow yourself on social media? HOW TO CREATE A SOCIAL CONTENT CALENDAR
  16. 16. Figure Out What Content Resonates HOW TO CREATE A SOCIAL CONTENT CALENDAR
  17. 17. Access Your Post History • Use Facebook’s Page Insights • Use Twitter’s Analytics Page • Use Sprout’s Social Media Reporting HOW TO CREATE A SOCIAL CONTENT CALENDAR
  18. 18. Study Your Past Message Performance Sprout Social Twitter Analytics HOW TO CREATE A SOCIAL CONTENT CALENDAR
  19. 19. Links Links to articles or blog posts created by your company or an adjacent source. Figure Out What Post Types Perform Well Photos According to Twitter, photos receive an average 35% boost in Retweets. Videos The same study shows videos receive an average of 28% boost in Retweets. Text-Based Posts Your run-of-the-mill social media statuses comprised of only text. Offers Any sort of contest or giveaway offering your followers a chance to win. Gifs More networks are creating functionality to share gifs in your feed. Quotes Inspirational quotes from famous figures or those that you work with. Hashtags Whether they’re trending hashtags or hashtags you’ve created in-house. https://blog.twitter.com/2014/what-fuels-a-tweets-engagementHOW TO CREATE A SOCIAL CONTENT CALENDAR
  20. 20. Mentions & Replies Messages mentioning others or directed right to those who have messaged you. Figure Out What Content Performs Well Company Updates Updates from your company, whether that’s a new feature or press release. Blog Posts Articles that you’ve written or that you’ve found on relevant sites. eBooks & Webinars Content that invites your users to download your latest eBooks or webinars. HOW TO CREATE A SOCIAL CONTENT CALENDAR
  21. 21. Figure Out Which Topics Perform Well HOW TO CREATE A SOCIAL CONTENT CALENDAR
  22. 22. 3. Source Quality Content at Scale HOW TO CREATE A SOCIAL CONTENT CALENDAR
  23. 23. Internal Sources 1. Your company’s blog. 2. User-Generated Content. 3. eBooks, Webinars and other resources. 4. Product announcements and updates. 5. Fresh imagery from your design team. HOW TO CREATE A SOCIAL CONTENT CALENDAR
  24. 24. Feedly 1. Create Topics Based on Each of Your Interests 2. Follow Thought-Leaders in Each Specific Space 3. Content is Automatically Streamed to Your Feedly Page 4. Share Content You Think Your Following will Enjoy HOW TO CREATE A SOCIAL CONTENT CALENDAR
  25. 25. Bambu by Sprout Social 1. Employers collect the top content for their company and load it into Bambu. 2. Employees can access the page and choose the content they’d like to share. 3. Users can share posts directly, schedule messages or collect links for their content calendar. HOW TO CREATE A SOCIAL CONTENT CALENDAR
  26. 26. Buzzsumo 1. Type in a topic or domain relevant to the content you’d like to share. 2. Buzzsumo returns the most socially shared content given your selected timeframe. 3. Start collecting links to content you’d like to share. HOW TO CREATE A SOCIAL CONTENT CALENDAR
  27. 27. 4. Start Filling Out Your Calendar HOW TO CREATE A SOCIAL CONTENT CALENDAR
  28. 28. 1. You know how frequently to post content. 2. You know what kind of content to post. 3. You know where to source content to keep up. 4. You just need to start building out your calendar. HOW TO CREATE A SOCIAL CONTENT CALENDAR
  29. 29. PRESENTATION TITLE Calendar with Reminders Create recurring events in your calendar of choice to remind you when it’s time to post pre-made content. Excel Templates Build an Excel doc or Google Sheet and use it to store your upcoming social media posts. Social Scheduling Tools Tools created to create, store and schedule your social media posts at pre- determined times. Ways to Schedule Your Social Content
  30. 30. HOW TO CREATE A SOCIAL CONTENT CALENDAR
  31. 31. HOW TO CREATE A SOCIAL CONTENT CALENDAR
  32. 32. PRESENTATION TITLE Fill in Mandatory Content
  33. 33. PRESENTATION TITLE Fill In the Blanks
  34. 34. HOW TO CREATE A SOCIAL CONTENT CALENDAR Version 2 of the Publishing Calendar
  35. 35. Click here to start using Sprout Social’s social publishing tools! HOW TO CREATE A SOCIAL CONTENT CALENDAR
  36. 36. Thank you! Keenan Schneider Michael Patterson Product Education Manager Digital Marketing Specialist HOW TO CREATE A SOCIAL CONTENT CALENDAR

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