1.
5 Ways to Boost Your
Social Engagement

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&
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Webinar Recording

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5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
Presenters
Brendan Shea Michael Patterson
Senior Manager, Content Digital Marketing Specialist

4.
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5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

5.
Overview
What exactly is social media engagement?
•
What do your customers expect from you?
•
What do most brands provide customers?
•
Five ways to boost your engagement.
•
How Sprout Social can help you succeed.

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What exactly do we mean by social
media engagement?
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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Never before has a brand’s responsibility to be
responsive and engaged been so critical. As open
communications with brands shapes a new wave of
interaction, the need for social teams to be active and
authentic day in and day out matters more than ever.
Justyn Howard
CEO, SPROUT SOCIAL
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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What do customers expect from
brands on social media?
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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42%
of customers who reach out to brands on social
expect a response within 60 minutes.
Convince & Convert
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

11.
26%
of customers who have a bad experience post
a negative comment on social.
White House Office of Consumer Affairs
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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69%
of customers who have a positive experience
would recommend that company to others.
New Voice Media
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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92%
of customers trust earned media such, as friend
recommendations, above all other forms of advertising.
Nielsen
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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How are brands currently keeping up
with social media?
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

15.
110%
the percentage increase social messages sent to
brands that require a response.
Sprout Index
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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4%
the increase in time it takes for brands to
respond to those inbound messages last year.
Sprout Index
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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2.5%
the decrease in the overall brand response rate
to those inbound messages last year.
Sprout Index
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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4x
the amount of new posts brands created as
opposed to fan replies.
Sprout Index
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

19.
5 Ways to Boost Your Social
Engagement
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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1. Facilitate Engagement with Social
Posts
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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PRESENTATION TITLE
Owned Content
Thought-provoking,
insightful content that
establishes you as a
thought leader and gets
audiences sharing.
Social Posts
Regular social media posts
that ask users questions
and starts engaging
discussions.
Third-Party Posts
Engage with adjacent
brands and thought
leaders by sharing their
content.
Content that Drives Engagement

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2. Save Time on Publishing with
Content Tools
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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Canva - Image Creation Tool
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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Scoop.it - Content Curation
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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Visually - Content Outsourcing
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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Animoto - Video Creation
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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3. Get Other Departments on Your
Social Profiles
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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Human Resources & Recruiting
“@SproutSocial also if you are hiring for
social/digital/account, give me a holler!”
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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Research & Development
“@SproutSocial Hey you Swayze-hiding, awesome
group: Any idea when you’ll have multiple photo
tweets available?
Even Possible w the API?”
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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Finance
“@SproutSocial Hi there. Just want to make
sure that I am billed for only one user. I was
able to terminate the extra user. Just want
to make sure”
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

31.
Sales & Business Development
“@SproutSocial trying to contact your
enterprise sales team. Keeps saying vmail
was full??”
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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4. Watch out for Untagged Social
Mentions
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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Brand Mentions
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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Product Mentions
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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5. Use a Mobile Application to
Respond on the Go
5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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Social Media on the Move
• You can take all of your social profiles with you.
• Push notifications allow for immediate response.
• Publish and manage content while on the go.
&5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

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&PRESENTATION TITLE
Sprout helps with…
ENGAGEMENT PUBLISHING ANALYTICS COLLABORATION

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• Manage your social
communication effectively.
• Find and join important social
conversations.
• Work your way through
messages by marking them
complete.
Engagement
SPROUT SOCIAL DEMO &

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• Queue posts to send at the
best times.
• Simultaneously post to
multiple networks.
• Schedule months of content
in advance.
Publishing
SPROUT SOCIAL DEMO &

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• Export presentation-ready
reports.
• Pull data on your top social
content.
• Review profile, group and
roll-up analytics.
Analytics
SPROUT SOCIAL DEMO &

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• Manage your Inbox as a team.
• Turn any message into a task.
• Utilize our Zendesk and
UserVoice integrations.
Collaboration
SPROUT SOCIAL DEMO &