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5 Ways to Boost Your Social Engagement

In the past year, the number of social messages sent to brands requiring a response has increased by 110%. Unfortunately, most brands haven’t been keeping up, and 7 in 8 of all of those messages go unanswered within 72 hours. Ignoring your customers on social media isn’t just bad for your reputation—it’s bad for your bottom line.

Take advantage of these 5 strategies to help you communicate with your customers!

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5 Ways to Boost Your Social Engagement

  1. 1. 5 Ways to Boost Your Social Engagement
  2. 2. & Click Below to Watch the Video. Webinar Recording
  3. 3. 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT Presenters Brendan Shea Michael Patterson Senior Manager, Content Digital Marketing Specialist
  4. 4. Want to win free swag? Tweet us with the hashtag #SproutWebinar and enter to win. 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  5. 5. Overview What exactly is social media engagement? • What do your customers expect from you? • What do most brands provide customers? • Five ways to boost your engagement. • How Sprout Social can help you succeed.
  6. 6. What exactly do we mean by social media engagement? 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  7. 7. Never before has a brand’s responsibility to be responsive and engaged been so critical. As open communications with brands shapes a new wave of interaction, the need for social teams to be active and authentic day in and day out matters more than ever. Justyn Howard CEO, SPROUT SOCIAL 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  8. 8. 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  9. 9. What do customers expect from brands on social media? 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  10. 10. 42% of customers who reach out to brands on social expect a response within 60 minutes. Convince & Convert 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  11. 11. 26% of customers who have a bad experience post a negative comment on social. White House Office of Consumer Affairs 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  12. 12. 69% of customers who have a positive experience would recommend that company to others. New Voice Media 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  13. 13. 92% of customers trust earned media such, as friend recommendations, above all other forms of advertising. Nielsen 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  14. 14. How are brands currently keeping up with social media? 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  15. 15. 110% the percentage increase social messages sent to brands that require a response. Sprout Index 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  16. 16. 4% the increase in time it takes for brands to respond to those inbound messages last year. Sprout Index 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  17. 17. 2.5% the decrease in the overall brand response rate to those inbound messages last year. Sprout Index 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  18. 18. 4x the amount of new posts brands created as opposed to fan replies. Sprout Index 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  19. 19. 5 Ways to Boost Your Social Engagement 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  20. 20. 1. Facilitate Engagement with Social Posts 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  21. 21. PRESENTATION TITLE Owned Content Thought-provoking, insightful content that establishes you as a thought leader and gets audiences sharing. Social Posts Regular social media posts that ask users questions and starts engaging discussions. Third-Party Posts Engage with adjacent brands and thought leaders by sharing their content. Content that Drives Engagement
  22. 22. 2. Save Time on Publishing with Content Tools 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  23. 23. Canva - Image Creation Tool 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  24. 24. Scoop.it - Content Curation 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  25. 25. Visually - Content Outsourcing 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  26. 26. Animoto - Video Creation 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  27. 27. 3. Get Other Departments on Your Social Profiles 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  28. 28. Human Resources & Recruiting “@SproutSocial also if you are hiring for social/digital/account, give me a holler!” 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  29. 29. Research & Development “@SproutSocial Hey you Swayze-hiding, awesome group: Any idea when you’ll have multiple photo tweets available? Even Possible w the API?” 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  30. 30. Finance “@SproutSocial Hi there. Just want to make sure that I am billed for only one user. I was able to terminate the extra user. Just want to make sure” 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  31. 31. Sales & Business Development “@SproutSocial trying to contact your enterprise sales team. Keeps saying vmail was full??” 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  32. 32. 4. Watch out for Untagged Social Mentions 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  33. 33. Brand Mentions 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  34. 34. Product Mentions 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  35. 35. 5. Use a Mobile Application to Respond on the Go 5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  36. 36. Social Media on the Move • You can take all of your social profiles with you. • Push notifications allow for immediate response. • Publish and manage content while on the go. &5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT
  37. 37. &PRESENTATION TITLE Sprout helps with… ENGAGEMENT PUBLISHING ANALYTICS COLLABORATION
  38. 38. • Manage your social communication effectively. • Find and join important social conversations. • Work your way through messages by marking them complete. Engagement SPROUT SOCIAL DEMO &
  39. 39. • Queue posts to send at the best times. • Simultaneously post to multiple networks. • Schedule months of content in advance. Publishing SPROUT SOCIAL DEMO &
  40. 40. • Export presentation-ready reports. • Pull data on your top social content. • Review profile, group and
 roll-up analytics. Analytics SPROUT SOCIAL DEMO &
  41. 41. • Manage your Inbox as a team. • Turn any message into a task. • Utilize our Zendesk and UserVoice integrations. Collaboration SPROUT SOCIAL DEMO &

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