Motivational Theory by John Keller

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Motivational Theory by John Keller

  1. 1. MOTIVATIONAL THEORY According to John Keller Compiled from the website: http://ide.ed.psu.edu/idde/ARCS.htm
  2. 2. FOUR CATEGORIES OF MOTIVATION <ul><li>1. Attention </li></ul><ul><li>2. Relevance </li></ul><ul><li>3. Confidence </li></ul><ul><li>4. Satisfaction </li></ul>
  3. 3. 1. ATTENTION
  4. 4. PERCEPTUAL AROUSAL <ul><li>Gain and maintain attention </li></ul><ul><li>Use surprising or uncertain events </li></ul>
  5. 5. INQUIRY AROUSAL <ul><li>Stimulate information seeking behavior </li></ul><ul><li>Pose or have learner generate questions </li></ul>
  6. 6. VARIABILITY <ul><li>Vary elements of instruction </li></ul>
  7. 7. 2. RELEVANCE
  8. 8. FAMILIARITY <ul><li>Adapt instruction </li></ul><ul><li>Use examples </li></ul><ul><li>Relate to learner personal experience </li></ul>
  9. 9. GOAL ORIENTATION <ul><li>Examples of instruction </li></ul><ul><li>Present goals </li></ul><ul><li>Have learner define goals </li></ul>
  10. 10. MOTIVE MATCHING <ul><li>Use teaching strategies that match motivation profiles </li></ul>
  11. 11. 3. CONFIDENCE
  12. 12. EXPECTANCY FOR SUCCESS <ul><li>Make learners aware of expectations and evaluative criteria </li></ul>
  13. 13. CHALLENGE SETTING <ul><li>Multiple achievement levels </li></ul><ul><li>Let learners set personal goals </li></ul><ul><li>Set standards of accomplishments </li></ul>
  14. 14. ATTRIBUTION MOLDING <ul><li>Provide supportive feedback </li></ul>
  15. 15. 4. SATISFACTION
  16. 16. NATURAL CONSEQUENCES <ul><li>Give opportunities to use new knowledge in real or simulated settings </li></ul>
  17. 17. POSITIVE CONSEQUENCES <ul><li>Feedback and reinforcements </li></ul>
  18. 18. EQUITY <ul><li>Consistent standards and consequences for accomplishments </li></ul>
  19. 19. RESOURCES <ul><li>Keller, John. (1983) ARCS – Motivational Theory. Retrieved from http://ide.ed.psu.edu/idde/ARCS.htm October 5, 2009. </li></ul>

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