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Digital Design Concepts Presentation

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This is a 15-20 minutes presentation which acts as a perfect example of how I present digital graphic design concepts to potential clients.

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Digital Design Concepts Presentation

  1. 1. Duncan McKean for
  2. 2. Today Who is Duncan? My creative process onehippo.com Homepage onehippo.org Homepage Google retargeting banner Pop-up for the Hippo Event Booth Questions
  3. 3. 6 years experience as a project manager 10 years experience as a designer Passionate about open source
  4. 4. Explaining complex things in clear and simple ways.
  5. 5. Creative process
  6. 6. Understand the problem Identify insights Generate ideas Develop the best Detail the top
  7. 7. Here’s one I made earlier...
  8. 8. Design is a collaborative process.
  9. 9. One week research from information available in the public domain.
  10. 10. Imagine what I could do if I worked with you.
  11. 11. onehippo.com Homepage
  12. 12. What is a homepage for?
  13. 13. “The primary purpose of a homepage is to facilitate navigation elsewhere in the site.” Jakob Nielsen, Usability Consultant
  14. 14. Unclear call to action
  15. 15. Complex navigation
  16. 16. Too much information
  17. 17. “We chose Hippo for one reason: Targeting content to consumers is paramount.”
  18. 18. Who should we be targeting?
  19. 19. B2B Marketing Top-tier IT Technical Main stakeholders
  20. 20. Does it make my job easier?
  21. 21. Does it play nice with our stuff?
  22. 22. ...?
  23. 23. Let’s see how your competitors do this.
  24. 24. What do these three sites have in common?
  25. 25. Strong call to action
  26. 26. Clear navigation
  27. 27. White space
  28. 28. What if...?
  29. 29. Fresh on-brand colour palette
  30. 30. Georgia abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Interstate light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Clear typefaces
  31. 31. Hippo CMS, the world’s first content performance platform Understand your visitors and deliver the content they value in any context and on any device Hippo CMS Services Hippo CMS helped us to rapidly achieve our goals. Tony Fotherby, Autodesk We chose Hippo for one reason: Targeting content to consumers is paramount. Laurent Vonach, Weleda Hippo CMS is an ideal platform for delivering solutions to our company’s clients. Leigh Whitney, DesignUK “ “ “ Hippo CMS Content Performance Channel Control Relevant Experiences Enterprise Agility Open Integration Case Studies Services Hippo Enterprise Hippo onDemand Hippo Partners Resources Training Helpdesk Developer Getting Started Documentation Education Labs Forum Github Company News Events Careers at Hippo Press Kit Contact Terms & Conditions Built with Hippo CMS • Shipped from Amsterdam and Boston • CC BY-NC 3.0 Try our Demo Search... In 2015, Hippo made its debut on the Gartner Magic Quadrant and it is the only open source Java CMS on the Magic QuadrantLatest News Developer Company ^ ^ ^ ^ Open Integration To deliver fast, relevant web experiences, businesses need the freedom to quickly adopt or change technologies. Hippo’s open, standards-based architecture allows for fast, lightweight and flexible integrations. Set up your own implementation Read case studies Behind every project is a story Relevant Experiences With Hippo you coordinate your messages across all of your digital channels – and optimize them to create the engaging, relevant and contextual experiences your audience wants. Hippo CMS ensures that you not only start out engaging – but that you become more and more fascinating over time. Meet Hippo CMS in 90 seconds Follow Hippo CMS Critic People’s Choice: Best Enterprise Java CMS 2014 “It’s clear that when it comes down to excellence in the world of Java based CMS, Hippo is the top dog.” Request quote Download sourceTry demo Enterprise Agility With a scalable, cloud-ready architecture and an open development model, Hippo offers unparalleled power, flexibility and freedom to help marketers and developers co-innovate. Find out why Hippo CMS is for you See how Hippo CMS works for you
  32. 32. Hippo CMS, the world’s first content performance platform Understand your visitors and deliver the content they value in any context and on any device Hippo CMS Services Try our Demo Search... In 2015, Hippo made its debut on the Gartner Magic Quadrant and it is the only open source Java CMS on the Magic QuadrantLatest News Developer Company ^ ^ ^ ^
  33. 33. Hippo CMS Content Performance Channel Control Relevant Experiences Enterprise Agility Open Integration Case Studies Services Hippo Enterprise Hippo onDemand Hippo Partners Resources Training Helpdesk Developer Getting Started Documentation Education Labs Forum Github Company News Events Careers at Hippo Press Kit Contact Terms & Conditions Built with Hippo CMS • Shipped from Amsterdam and Boston • CC BY-NC 3.0 Follow Hippo Request quote Download sourceTry demo
  34. 34. Open Integration To deliver fast, relevant web experiences, businesses need the freedom to quickly adopt or change technologies. Hippo’s open, standards-based architecture allows for fast, lightweight and flexible integrations. Set up your own implementation Enterprise Agility With a scalable, cloud-ready architecture and an open development model, Hippo offers unparalleled power, flexibility and freedom to help marketers and developers co-innovate. Find out why Hippo CMS is for you
  35. 35. Hippo CMS, the world’s first content performance platform Understand your visitors and deliver the content they value in any context and on any device Try our Demo Hippo CMS Services Developer Company Content Performance Channel Control Relevant Experiences Enterprise Agility Open Integration Case Studies
  36. 36. onehippo.org Homepage
  37. 37. MarketingTop-tier IT Technical
  38. 38. Fresh alternative-brand colour palette
  39. 39. Built with Hippo CMS • Shipped from Amsterdam and Boston • CC BY-NC 3.0 Follow Hippo Log In How can we help you? New to Hippo? Our Getting Started tutorial will get you up to speed with Hippo development. Architecture The relations between repository, CMS and delivery tier. Developer info Source code, forge, license, roadmap and system requirements. Community support Stay up to date, get advice on your Hippo implementation and get to know your fellow Hippos. Documentation Tutorials Community Labs Hippo CMS, the world’s first content performance platform Hippo CMS is an open source Java CMS. We built it so you can easily integrate it into your existing architecture. Latest Release: 10.0.2 Set up your own implementation Previous releases Get up to speed with Hippo CMS quickly. Attend a trainer led developer course in our Amsterdam or Boston office. Learn from the developers building Hippo CMS. Book Training Under the Hood DevBlog Reference JCR API Apache License scalable platform multi-layered caching REST AngularJS app Content security Document oriented model On-premise deployment Hippo plugins Relevance module Flexible content model Mobile app MVC components Request handling multi-layered caching Support for JAX-RS Workflow Salesforce integration Reporting Dashboard FCS releases Community guidelines Content beans Channel filtering Visit onehippo.com ››
  40. 40. Log In How can we help you? Documentation Tutorials Community Labs Hippo CMS, the world’s first content performance platform Hippo CMS is an open source Java CMS. We built it so you can easily integrate it into your existing architecture. Latest Release: 10.0.2 Set up your own implementation Previous releases Under the Hood DevBlog
  41. 41. New to Hippo? Our Getting Started tutorial will get you up to speed with Hippo development. Architecture The relations between repository, CMS and delivery tier. Developer info Source code, forge, license, roadmap and system requirements. Community support Stay up to date, get advice on your Hippo implementation and get to know your fellow Hippos. Reference JCR API Apache License scalable platform multi-layered caching REST AngularJS app Content security Document oriented model On-premise deployment Hippo plugins Relevance module Flexible content model Mobile app MVC components Request handling multi-layered caching Support for JAX-RS Workflow Salesforce integration Reporting Dashboard FCS releases Community guidelines Content beans Channel filtering
  42. 42. Built with Hippo CMS • Shipped from Amsterdam and Boston • CC BY-NC 3.0 Follow Hippo Get up to speed with Hippo CMS quickly. Attend a trainer led developer course in our Amsterdam or Boston office. Learn from the developers building Hippo CMS. Book Training JCR API Apache License scalable platform multi-layered caching REST AngularJS app Content security Document oriented model On-premise deployment Hippo plugins Relevance module Flexible content model Mobile app MVC components Request handling multi-layered caching Support for JAX-RS Workflow Salesforce integration Reporting Dashboard FCS releases Community guidelines Content beans Channel filtering Visit onehippo.com ››
  43. 43. Under the Hood Documentation Tutorials Community Getting Started Hello World Building a Website Relevance Trail QA Essentials Trail Labs DevBlog Log In Hippo CMS How can we help you? Hippo CMS, the world’s first content performance platform Hippo CMS is an open source Java CMS. We built it so you can easily integrate it into your existing architecture. Latest Release: 10.0.2 Set up your own implementation Under the Hood Documentation Tutorials Community Getting Started Hello World Building a Website Relevance Trail QA Essentials Trail Labs DevBlog
  44. 44. Built with Hippo CMS • Shipped from Amsterdam and Boston • CC BY-NC 3.0 Follow Hippo Log In How can we help you? New to Hippo? Our Getting Started tutorial will get you up to speed with Hippo development. Architecture The relations between repository, CMS and delivery tier. Developer info Source code, forge, license, roadmap and system requirements. Community support Stay up to date, get advice on your Hippo implementation and get to know your fellow Hippos. Documentation Tutorials Community Labs Hippo CMS, the world’s first content performance platform Hippo CMS is an open source Java CMS. We built it so you can easily integrate it into your existing architecture. Latest Release: 10.0.2 Set up your own implementation Previous releases Get up to speed with Hippo CMS quickly. Attend a trainer led developer course in our Amsterdam or Boston office. Learn from the developers building Hippo CMS. Book Training Under the Hood DevBlog Reference JCR API Apache License scalable platform multi-layered caching REST AngularJS app Content security Document oriented model On-premise deployment Hippo plugins Relevance module Flexible content model Mobile app MVC components Request handling multi-layered caching Support for JAX-RS Workflow Salesforce integration Reporting Dashboard FCS releases Community guidelines Content beans Channel filtering Visit onehippo.com ›› Hippo CMS, the world’s first content performance platform Understand your visitors and deliver the content they value in any context and on any device Hippo CMS Services Hippo CMS helped us to rapidly achieve our goals. Tony Fotherby, Autodesk We chose Hippo for one reason: Targeting content to consumers is paramount. Laurent Vonach, Weleda Hippo CMS is an ideal platform for delivering solutions to our company’s clients. Leigh Whitney, DesignUK “ “ “ Hippo CMS Content Performance Channel Control Relevant Experiences Enterprise Agility Open Integration Case Studies Services Hippo Enterprise Hippo onDemand Hippo Partners Resources Training Helpdesk Developer Getting Started Documentation Education Labs Forum Github Company News Events Careers at Hippo Press Kit Contact Terms & Conditions Built with Hippo CMS • Shipped from Amsterdam and Boston • CC BY-NC 3.0 Try our Demo Search... In 2015, Hippo made its debut on the Gartner Magic Quadrant and it is the only open source Java CMS on the Magic QuadrantLatest News Developer Company ^ ^ ^ ^ Open Integration To deliver fast, relevant web experiences, businesses need the freedom to quickly adopt or change technologies. Hippo’s open, standards-based architecture allows for fast, lightweight and flexible integrations. Set up your own implementation Read case studies Behind every project is a story Relevant Experiences With Hippo you coordinate your messages across all of your digital channels – and optimize them to create the engaging, relevant and contextual experiences your audience wants. Hippo CMS ensures that you not only start out engaging – but that you become more and more fascinating over time. Meet Hippo CMS in 90 seconds Follow Hippo CMS Critic People’s Choice: Best Enterprise Java CMS 2014 “It’s clear that when it comes down to excellence in the world of Java based CMS, Hippo is the top dog.” Request quote Download sourceTry demo Enterprise Agility With a scalable, cloud-ready architecture and an open development model, Hippo offers unparalleled power, flexibility and freedom to help marketers and developers co-innovate. Find out why Hippo CMS is for you See how Hippo CMS works for you
  45. 45. Google retargeting banner
  46. 46. B2B
  47. 47. Banner needs to be relevant to the target market
  48. 48. 9.2 kb 468px 60px
  49. 49. 10.8 kb 468px 60px
  50. 50. Pop-up for the Hippo Event Booth
  51. 51. Objectives Crossing the threshold Attracting attention Engaging the customer
  52. 52. Jane Smyth JAVA Developer Recently cycled 1000 km on behalf of Greenpeace Johann Schmit Solution Architect and Trainer Collects fridge magnets from the countries he visits John Smith Project Manager Accomplished tap dancer
  53. 53. Jane Smyth JAVA Developer Recently cycled 1000 km on behalf of Greenpeace Joh Solut Collect visits
  54. 54. Log In Hippo CMS How can we help you? Hippo CMS, the world’s first content performance platform Hippo CMS is an open source Java CMS. We built it so you can easily integrate it into your existing architecture. Latest Release: 10.0.2 Set up your own implementation Jane Smyth JAVA Developer Recently cycled 1000 km on behalf of Greenpeace Johann Schmit Solution Architect and Trainer Collects fridge magnets from the countries he visits John Smith Project Manager Accomplished tap dancer Hippo CMS, the world’s first content performance platform Understand your visitors and deliver the content they value in any context and on any device Hippo CMS Services Try our Demo Search... In 2015, Hippo made its debut on the Gartner Magic Quadrant and it is the only open source Java CMS on the Magic QuadrantLatest News Developer Company ^ ^ ^ ^ Relevant Experiences With Hippo you coordinate your messages across all of your digital channels – and optimize them to create the engaging, relevant and contextual experiences your audience wants. Hippo CMS ensures that you not only start out engaging – but that you become more and more fascinating over time. Meet Hippo CMS in 90 seconds Enterprise Agility With a scalable, cloud-ready architecture and an open development
  55. 55. Summary Who is Duncan? My creative process onehippo.com Homepage onehippo.org Homepage Google retargeting banner Pop-up for the Hippo Event Booth
  56. 56. Questions?

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