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SOFTWARE THAT MATTERS Agile Product Management with Impact Mapping
Nils Wloka Consultant and Coach codecentric AG @nilswloka
Software development is at the height of efficiency!
There is nothing so useless as doing efficiently that which should not be done at all. Peter F. Drucker
What‘s your greatest challenge when developing a software product?
Software products are quickly conquering new domains, solving complex problems.
In complex systems, causality can only be determined retrospectively.
Our concept of software requirements has originated in another age.
The better requirements engineering and requirements management are conducted within the project, the less expensive error...
Completeness Unambiguity Consistency Correctness
What meaning do these terms have in a complex system?
The goal is to continuously learn more about the problem and possible solutions.
There is a domain that deals with continuous learning... Science
A method or procedure [...], consisting in systematic observation, measurement, and experiment, and the formulation, testi...
Wanted: Fast Cheap Fault tolerant Scientific
Raise the curtain for Impact Mapping
Example: I‘m responsible for the customer support division of a telecommunication company and need to cut costs.
1. Why do we want to invest in our product?
Reduce call center costs for 1st level support by €250K per year
2. Who can help us and who can keep us from reaching our goal?
Consumers who want to or already have reported a service disruption
3. How do we want their behavior to change?
... no longer call to inquire about their support ticket‘s status
4. What can we do to facilitate this change?
Consumers are notified when the status of their support ticket changes.
The Impact Map visualizes hypotheses and shows possible experiments.
Reduce call center costs for 1st level support by €250K per year Consumers who want to or already have reported a service ...
We start small.
Identify and quantify goals Create an Impact Map based on your „wish list“ Diversify
It‘s the purpose of maps to help us find the shortest path to our destination.
Reduce call center costs for 1st level support by €250K per year Consumers who want to or already have reported a service ...
Software that matters: systematic observation, measurement and experiment.
Prioritize Deploy minimal solution Measure Adjust Impact Map
Earn or learn!
Do you have any questions? nils.wloka@codecentric.de @nilswloka
Sometimes it‘s not that easy...
There are too many goals.
Quantification is difficult.
There is no real goal.
More on this topic: http://www.impactmapping.org
I‘d be glad to share experiences with you. Thank you!
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Software That Matters - Agile Product Management with Impact Mapping

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Circumstances for software development projects have changed tremendously during the past years. On the one hand, software is expected to solve increasingly complex problems within an ever growing number of domains. On the other hand, the advent of practices like continuous deployment allow for incredibly short release and feedback cycles.

How do we deal with these challenges from a software customer's or product owner's point of view when traditional methods of requirements analysis - possibly even the traditional definition of the term "requirement" itself - fall short?

In this session, I want to show how Impact Mapping, a technique developed by Gojko Adzic, can help us establish a view on requirements that is better suited to today's problems. By means of a concrete example I'll explain how to use this method and give some helpful advice for future practitioners.

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Software That Matters - Agile Product Management with Impact Mapping

  1. 1. SOFTWARE THAT MATTERS Agile Product Management with Impact Mapping
  2. 2. Nils Wloka Consultant and Coach codecentric AG @nilswloka
  3. 3. Software development is at the height of efficiency!
  4. 4. There is nothing so useless as doing efficiently that which should not be done at all. Peter F. Drucker
  5. 5. What‘s your greatest challenge when developing a software product?
  6. 6. Software products are quickly conquering new domains, solving complex problems.
  7. 7. In complex systems, causality can only be determined retrospectively.
  8. 8. Our concept of software requirements has originated in another age.
  9. 9. The better requirements engineering and requirements management are conducted within the project, the less expensive errors occur during development, ... www.ireb.org
  10. 10. Completeness Unambiguity Consistency Correctness
  11. 11. What meaning do these terms have in a complex system?
  12. 12. The goal is to continuously learn more about the problem and possible solutions.
  13. 13. There is a domain that deals with continuous learning... Science
  14. 14. A method or procedure [...], consisting in systematic observation, measurement, and experiment, and the formulation, testing, and modification of hypotheses. Oxford English Dictionary
  15. 15. Wanted: Fast Cheap Fault tolerant Scientific
  16. 16. Raise the curtain for Impact Mapping
  17. 17. Example: I‘m responsible for the customer support division of a telecommunication company and need to cut costs.
  18. 18. 1. Why do we want to invest in our product?
  19. 19. Reduce call center costs for 1st level support by €250K per year
  20. 20. 2. Who can help us and who can keep us from reaching our goal?
  21. 21. Consumers who want to or already have reported a service disruption
  22. 22. 3. How do we want their behavior to change?
  23. 23. ... no longer call to inquire about their support ticket‘s status
  24. 24. 4. What can we do to facilitate this change?
  25. 25. Consumers are notified when the status of their support ticket changes.
  26. 26. The Impact Map visualizes hypotheses and shows possible experiments.
  27. 27. Reduce call center costs for 1st level support by €250K per year Consumers who want to or already have reported a service disruption ... don‘t call in case of area outages. Affected customers are actively notified about the occurrence and rectification of area outages ... no longer call to inquire about their support ticket‘s status. Consumers are notified when the status of their support ticket changes. Customers can see the status of their support tickets. ... create sufficiently detailed support inquiries without help from the call-center. Customers are informed about the option of creating support tickets by themselves. Customers receive guidance while creating support tickets. Resellers with technical personnel ... can initiate interference elimination by themselves. Resellers can initiate interference tests by themselves. Resellers can initiate port resets by themselves.
  28. 28. We start small.
  29. 29. Identify and quantify goals Create an Impact Map based on your „wish list“ Diversify
  30. 30. It‘s the purpose of maps to help us find the shortest path to our destination.
  31. 31. Reduce call center costs for 1st level support by €250K per year Consumers who want to or already have reported a service disruption ... don‘t call in case of area outages. Affected customers are actively notified about the occurrence and rectification of area outages ... no longer call to inquire about their support ticket‘s status. Consumers are notified when the status of their support ticket changes. Customers can see the status of their support tickets. ... create sufficiently detailed support inquiries without help from the call-center. Customers are informed about the option of creating support tickets by themselves. Customers receive guidance while creating support tickets. Resellers with technical personnel ... can initiate interference elimination by themselves. Resellers can initiate interference tests by themselves. Resellers can initiate port resets by themselves.
  32. 32. Software that matters: systematic observation, measurement and experiment.
  33. 33. Prioritize Deploy minimal solution Measure Adjust Impact Map
  34. 34. Earn or learn!
  35. 35. Do you have any questions? nils.wloka@codecentric.de @nilswloka
  36. 36. Sometimes it‘s not that easy...
  37. 37. There are too many goals.
  38. 38. Quantification is difficult.
  39. 39. There is no real goal.
  40. 40. More on this topic: http://www.impactmapping.org
  41. 41. I‘d be glad to share experiences with you. Thank you!

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