Making Sense of BIG DATA Ming Zeng Chief Strategy Oﬃcer Alibaba Group
n 213 million UV wholeday, 10 million in theﬁrst minute Big Numbers!
dataExponential growth of data of a typical e-commerce companyconsumer 100MBorder 10GBVisiting sessions 1TBClicks 100TB
Big Data is more than big numbers: A Comparison of Data CollecBon • TradiBonal data collecBon – PopulaBon is well deﬁned – Data collecBon is expensive – QuesBons are formulated – Sampling method and size are determined before collecBng data • Web data collecBon – Data populaBon isn’t well deﬁned – Data is generated and collected automaBcally – Data storage and/or calculaBon are expensive – QuesBons are added as needed
From structured to unstructured dataStructureddata asbyproduct offixedprocessesUnstructureddata drivesemergingprocessesØ IT, ERP, BIØ Data is facilitating businessØ ?Ø Data IS the business5
…..Hence the birth of Alibaba Cloud CompuBng • Advanced data-‐centric cloud compuBng services – Develop scalable, reliable, low cost and secure technology infrastructure
Goal: Get Most and Best from Data • Retain raw data as much as possible – Answer un-‐expected quesBons • Combine data from mulBple sources – SynergeBc view of data • Understand the data – Decipher the meaning of data • Create value from data
• Big data pushes technology innovaBon of cloud compuBng • Cloud compuBng enables business innovaBon of big data
Alibaba Micro-‐Finance• In less than 2 years, has provided loans to more than 150,000 SMEs, with average loan size only 50,000 RMB • Through ﬁnancial modeling of rich data of Alibaba group, can provide loans in less than a day, someBmes even in minutes • Runs all the compuBng needs through Alibaba Cloud CompuBng, dramaBcally reduces operaBon costs
Further thoughts• Big Data and Knowledge Worker? • From Company to new forms of organizaBon?