WordPress and E-Commerce

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The process of setting up an e-commerce system on WordPress, focusing on WooCommerce and FoxyShop + FoxyCart, from start to selling.

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WordPress and E-Commerce

  1. 1. Easy Less Maddening E-Commerce on WordPress Monday, February 17, 14
  2. 2. Misconceptions E-Commerce is easy. E-Commerce just takes a plugin. Monday, February 17, 14
  3. 3. The Basics Monday, February 17, 14
  4. 4. Customer Products Getting customers to your products Monday, February 17, 14
  5. 5. Product Types Virtual Donation Subscription Downloads Monday, February 17, 14 Tangible Simple product Variable product Product bundle
  6. 6. Customer Products $$$ But this is commerce, so how do we get paid? Monday, February 17, 14
  7. 7. Website Customer Shopping Cart Transaction Confirmation Basic customer interaction Monday, February 17, 14
  8. 8. Website Security(SSL) Shopping Cart Transaction Confirmation Protecting your customers (and you) Monday, February 17, 14
  9. 9. How do I save the customer’s credit card information? You don’t! Monday, February 17, 14
  10. 10. PCI Compliance Different merchants may require different levels of PCI compliance. Almost all of this depends on your server and cart choice. http://docs.woothemes.com/document/pci-dss-compliance-and-woocommerce/ Monday, February 17, 14
  11. 11. Transaction Validation Authentication (Payment Gateway) Bank (Payment Processor) Converting the transaction into money Monday, February 17, 14
  12. 12. Popular Payment Gateways PayPal Stripe Authorize.net Monday, February 17, 14
  13. 13. Get Your Requirements Together First What types of products are you selling? Does your host provide SSL? Which payment gateway are you using? Who is your payment processor? What shipping methods are you using? Do you need to charge taxes? Monday, February 17, 14
  14. 14. Monday, February 17, 14
  15. 15. Website Security(SSL) Shopping Cart Checkout Confirmation Monday, February 17, 14
  16. 16. WooCommerce Requires SSL (unless you are using PayPal or Stripe) Payment Gateway Appropriate Gateway Extension Merchant Account Monday, February 17, 14
  17. 17. WooCommerce Costs FREE! (nope) SSL (if needed) Make sure you have the paid extensions! Monday, February 17, 14
  18. 18. WooCommerce Pros Presentation is fluid URL of cart is consistent Tons of integration across other plugins Monday, February 17, 14
  19. 19. Website Shopping Cart Monday, February 17, 14 Secure Server Checkout Confirmation
  20. 20. FoxyCart Requires Payment Gateway Merchant Account Monday, February 17, 14
  21. 21. FoxyCart Costs FoxyShop is really free FoxyCart is $15/month + per transaction fee Monday, February 17, 14
  22. 22. FoxyCart Pros No need to setup SSL Cart can be styled to look like your site Monday, February 17, 14
  23. 23. Hidden costs of any solution Payment Gateway expense Payment Processor transaction fees Monday, February 17, 14
  24. 24. Other options GravityForms Easy Digital Downloads Monday, February 17, 14
  25. 25. Woo Walkthrough Monday, February 17, 14
  26. 26. WooCommerce Gotchas Every item and variation must have a price. Work out image dimensions before entering products! Monday, February 17, 14
  27. 27. So how do I manage all these orders? FoxyShop - OrderDesk WooCommerce - TradeGecko Monday, February 17, 14
  28. 28. Get Your Requirements Together First What types of products are you selling? Does your host provide SSL? Which payment gateway are you using? Who is your payment processor? What shipping methods are you using? Do you need to charge taxes? Monday, February 17, 14
  29. 29. @sprclldr kenneth@sprclldr.com Monday, February 17, 14

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