Consumer Hives | The Future of Loyalty Clubs

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Consumer Hives | The Future of Loyalty Clubs

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Consumer Hives | The Future of Loyalty Clubs

  1. 1. “Consumer Hives” – The Future of Loyalty Clubs November 2013 All rights reserved ©
  2. 2. Marketers were used to initiate communication with consumers
  3. 3. It has begun in mass market 1
  4. 4. Followed by Segmenting in the late 1950’s 2
  5. 5. Micro-segmenting in the 1980’s 3
  6. 6. Individuals marketing in the 2000’s 4
  7. 7. and One on One marketing Real Time marketing
  8. 8. MARKETING EVOLUTION - THE TARGET AUDIENCE Individuals Micro Segments Segments Mass ?
  9. 9. In order to understand the novel stage, we need to look at the current structures of group buying:
  10. 10. While, cost of grouping decreases, we can define 2 structures: Loyalty Clubs Acquisition groups
  11. 11. Still, Organized structures, with specific goals and defined leaders
  12. 12. WHAT NEXT? Boosters change evolving Economic situation people want to get better offers Will find new ways for reducing prices Technology can easily unite Will unite for each cause Social state of mind Can influence brands/ products Will influence price
  13. 13. The beginning of #consumer Hives #A group of individuals.
  14. 14. MARKETING EVOLUTION – INITIATION Individuals Micro Segments hive Segments Mass Initiated by companies in order to meet specific customers’ needs Initiated by consumers in order to increase the bargaining power
  15. 15. Characteristics Their Goals are dynamic and evolve over time
  16. 16. Characteristics Consumers initiating joining the group
  17. 17. Characteristics Their members are pro-active and deeply engaged
  18. 18. Characteristics Structure is dynamic
  19. 19. THE FUTURE OF MARKETING •Consumer hives - a new form in marketing •Consumers will be inspired to be part of “hives” in order to get better prices •It will dictate different relationships •It will effect price and others 3 Ps •Hives will be more involved with business – from sharing to partnership
  20. 20. MARKETING EVOLUTION - THE TARGET AUDIENCE Hives Individuals Micro Segments Segments MASS 2014
  21. 21. SPOTREND IS A TRENDS AND INNOVATION AGENCY, BASED IN ISRAEL SINCE 2006, OUR BUSINESS’ GOAL IS TO CREATE PRODUCT DEVELOPMENT AND INNOVATION PROCESSES TO CORPORATIONS AND ENTREPRENEURS. WE AIM TO INSPIRE PEOPLE WITH BUSINESS AND PRODUCT DEVELOPMENT OPPORTUNITIES CONTACT US: www.spotrend.com © ALL RIGHTS RESERVED 2013

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