SlideShare a Scribd company logo
1 of 30
Download to read offline
The Future of Social Media  Tomeeka Farrington Spotlightcommunications.net F acebook.com/spotlightcommunications @Spotlight535
Social Media Revolution
Emerging Trends & Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branded Communities Group of loyal brand customers who are bound together by their loyalty for a brand fundamentally based on intrinsic connections, shared rituals & beliefs and moral responsibility.
Mobile   People are spending more time inside mobile apps than on the web. 79% of their time is devoted to gaming and social networking, the rest for news, entertainment and other apps.
Geolocation Technology As Smartphone usage increases, businesses have more opportunities to connect with their customers by rewarding loyal customers and attracting new ones by offering freebies and discounts through Geolocation technology applications.
QR Codes When QR codes are scanned with a Smartphone, users are linked to digital content on the web in which they can activate a number of various functions. Companies have started to use QR codes to promote offers, give free MP3 downloads and even instructions on how to install products.
Group Buying Group buying sites are those that offer deal-of-the-day type offers for major markets throughout the U.S. Group buying sites are looking to expand their services through location-based services to create services in which customers can unlock deals through their mobile device.
Competitions Campaigns encourage fans to become interactive with the brand’s product through social media. By “Liking” brands on Facebook, customers can participate in their various competitions.
Gaming Social games are distributed through social networks and existing relationships with other users through invite systems, news feed postings or paid acquisition. It allows games to create unique content by tapping into a player’s social network.
Top Social Media Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube is the world's most popular online video community, allowing millions of people to discover, watch and share originally-created videos.
[object Object],[object Object],[object Object]
A social networking website — a gathering spot, to connect with your friends and your friends’ friends.  Facebook allows you to make new connections who share a common interest, expanding your personal network.
[object Object],[object Object]
A microblogging service that allows people to type in messages or “tweets” that can be read by people following them.  All tweets are 140 characters or less.
[object Object],[object Object]
LinkedIn is the world’s largest professional network. LinkedIn connects you to your most trusted contacts and helps you exchange knowledge, ideas, and opportunities.
[object Object]
Social networking platform that allows users to hang out within different social groups or “circles.” Users can engage in “hangouts” with up to 10 other friends in a video chat conversation.
[object Object]
The future of Social Media ,[object Object],[object Object],[object Object]
Evolving marketing strategies for mobile?
Search is King.  Findability for those on-the-go is critical, so customers can find you. This translates to search and related services like Yelp and Google Maps.
Can you join me here? Think beyond mayorships to get customers to check in. Think about mobile coupons and text messages as well.
Text is not just for kids anymore. As a marketer, it’s useful for time-critical updates like bank accounts or Groupon-type notices.
It’s an app, app world.  With growing Smartphone options and other mobile device, apps are exploding.
Mad men go mobile.  Jump into mobile advertising to take advantage of strong response rates and branding opportunities.
How do  you  manage social media?  ,[object Object],[object Object],[object Object]
How do  you  manage social media?  ,[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

Recently uploaded

Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Jiastral oracle
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Fundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and  Inclusive DEIBFundamentals Welcome and  Inclusive DEIB
Fundamentals Welcome and Inclusive DEIBGregory DeShields
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdfSherl Simon
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfShashank Mehta
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...PRnews2
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
Customizable Contents Restoration Training
Customizable Contents Restoration TrainingCustomizable Contents Restoration Training
Customizable Contents Restoration TrainingCalvinarnold843
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 

Recently uploaded (20)

Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
Fundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and  Inclusive DEIBFundamentals Welcome and  Inclusive DEIB
Fundamentals Welcome and Inclusive DEIB
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Toyota and Seven Parts Storage Techniques
Toyota and Seven Parts Storage TechniquesToyota and Seven Parts Storage Techniques
Toyota and Seven Parts Storage Techniques
 
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
Customizable Contents Restoration Training
Customizable Contents Restoration TrainingCustomizable Contents Restoration Training
Customizable Contents Restoration Training
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 

Future of Social Media

  • 1. The Future of Social Media Tomeeka Farrington Spotlightcommunications.net F acebook.com/spotlightcommunications @Spotlight535
  • 3.
  • 4. Branded Communities Group of loyal brand customers who are bound together by their loyalty for a brand fundamentally based on intrinsic connections, shared rituals & beliefs and moral responsibility.
  • 5. Mobile People are spending more time inside mobile apps than on the web. 79% of their time is devoted to gaming and social networking, the rest for news, entertainment and other apps.
  • 6. Geolocation Technology As Smartphone usage increases, businesses have more opportunities to connect with their customers by rewarding loyal customers and attracting new ones by offering freebies and discounts through Geolocation technology applications.
  • 7. QR Codes When QR codes are scanned with a Smartphone, users are linked to digital content on the web in which they can activate a number of various functions. Companies have started to use QR codes to promote offers, give free MP3 downloads and even instructions on how to install products.
  • 8. Group Buying Group buying sites are those that offer deal-of-the-day type offers for major markets throughout the U.S. Group buying sites are looking to expand their services through location-based services to create services in which customers can unlock deals through their mobile device.
  • 9. Competitions Campaigns encourage fans to become interactive with the brand’s product through social media. By “Liking” brands on Facebook, customers can participate in their various competitions.
  • 10. Gaming Social games are distributed through social networks and existing relationships with other users through invite systems, news feed postings or paid acquisition. It allows games to create unique content by tapping into a player’s social network.
  • 11.
  • 12. YouTube is the world's most popular online video community, allowing millions of people to discover, watch and share originally-created videos.
  • 13.
  • 14. A social networking website — a gathering spot, to connect with your friends and your friends’ friends. Facebook allows you to make new connections who share a common interest, expanding your personal network.
  • 15.
  • 16. A microblogging service that allows people to type in messages or “tweets” that can be read by people following them. All tweets are 140 characters or less.
  • 17.
  • 18. LinkedIn is the world’s largest professional network. LinkedIn connects you to your most trusted contacts and helps you exchange knowledge, ideas, and opportunities.
  • 19.
  • 20. Social networking platform that allows users to hang out within different social groups or “circles.” Users can engage in “hangouts” with up to 10 other friends in a video chat conversation.
  • 21.
  • 22.
  • 24. Search is King. Findability for those on-the-go is critical, so customers can find you. This translates to search and related services like Yelp and Google Maps.
  • 25. Can you join me here? Think beyond mayorships to get customers to check in. Think about mobile coupons and text messages as well.
  • 26. Text is not just for kids anymore. As a marketer, it’s useful for time-critical updates like bank accounts or Groupon-type notices.
  • 27. It’s an app, app world. With growing Smartphone options and other mobile device, apps are exploding.
  • 28. Mad men go mobile. Jump into mobile advertising to take advantage of strong response rates and branding opportunities.
  • 29.
  • 30.

Editor's Notes

  1.  
  2.  
  3. Not an audience anymore where you push message out, rather it is a conversation. As a brand, customer has a lot more power in shaping/ influencing perceptions than company does. Companies will integrate social feedback into their decision making process As “social thinkers,” these companies will use the social engine to inform strategic decisions, and execute on the organization’'s objectives, marketing plans, product roadmaps and more. Expect to see a rise in companies who, by end of year, will be recognized for socially-informed innovation, customer focus and work environment (i.e., Zappos, Amazon). Mobile will become our gateway to the world From social shopping on the go, to easy paperless transactions and check-ins, to watching (and creating) videos with friends abroad, to in-class learning and collaboration, to managing our health real-time - prepare for an explosion of connected experiences across all points of interactions between people and people, people and companies, and people and information in the cloud. ROI will be redefined As brands move this year from being on social media to using the social media ecosystem, ROI metrics will finally evolve beyond counting ‘likes’ and comments. Aligning with actionable business objectives and their corresponding metrics will be critical to being able to demonstrate repeatable contribution to the bottom line.