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Trends en successen in B2B

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Ingrid Archer presenteerde tijdens het Trends en Successen evenement op Vrijdag 27 September 2013 en de Multichannel Marketing Vakdag op 1 Oktober. Hierin legt ze uit wat de laatste ontwikkelingen zijn op het gebied van B2B Marketing.

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Trends en successen in B2B

  1. 1. A New Beginning of B2B Marketing -Trends 2014 - By Ingrid Archer – spotONvision – @IngridArcher
  2. 2. @ingridarcher #b2bnl http://tv.adobe.com/watch/whats-your-marketing-doing/click-baby- click/
  3. 3. 2014: Where are we heading? Strategy: how do we achieve our goals? Engagement Buyer Customer Content: How can we improve our content marketing? Next level Content Mapping Social Media Organization: How can we set up for better ROI? Lead Management Marketing Team Sales & Marketing Technology: What’s new? Search Marketing Automation Metrics / Dashboard @ingridarcher #b2bnl
  4. 4. 2014 Strategy: Engagement @ingridarcher #b2bnl
  5. 5. 2014 Strategy: The Buyer @ingridarcher #b2bnl
  6. 6. 2014 Strategy: The Customer @ingridarcher #b2bnl
  7. 7. 2014: Where are we heading? Strategy: how do we achieve our goals? Engagement Buyer Customer Content: How can we improve our content marketing? Next level Content Mapping Social Media Organization: How can we set up for better ROI? Lead Management Marketing Team Sales & Marketing Technology: What’s new? Search Marketing Automation Metrics / Dashboard @ingridarcher #b2bnl
  8. 8. 2014 Content: Next Level Lead Nurturing Programmes Integrated tactics and tools @ingridarcher #b2bnl Copyright spotONvision
  9. 9. 2014 Content: Content Mapping BP Stages Question from buyer Theme / Keyword Message Suitable Content Channel Interest & trigger 1. Article/Blog 2. Video 3. Paid media Research & learn 1. Webinar 2. Email news Evaluate & assess 1. Whitepaper 2. eBook 3. Master Class 4. Round Table Justify & Purchase 1. ROI calculator/Qui ck scan 2. Demo 3. Testimonial 4. Face-toface @ingridarcher #b2bnl
  10. 10. 2014 Content: Social Media Don’t let the tail wag the dog: Don’t let social media wag the content @ingridarcher #b2bnl
  11. 11. 2014: Where are we heading? Strategy: how do we achieve our goals? Engagement Buyer Customer Content: How can we improve our content marketing? Next level Content Mapping Social Media Organization: How can we set up for better ROI? Lead Management Marketing Team Sales & Marketing Technology: What’s new? Search Marketing Automation Metrics / Dashboard @ingridarcher #b2bnl
  12. 12. 2014 Organization: Lead Management @ingridarcher #b2bnl Copyright spotONvision
  13. 13. 2014 Organization: Marketing Team @ingridarcher #b2bnl
  14. 14. 2014 Organization: Sales & Marketing @ingridarcher #b2bnl
  15. 15. 2014: Where are we heading? Strategy: how do we achieve our goals? Engagement Buyer Customer Content: How can we improve our content marketing? Next level Content Mapping Social Media Organization: How can we set up for better ROI? Lead Management Marketing Team Sales & Marketing Technology: What’s new? Search Marketing Automation Metrics / Dashboard @ingridarcher #b2bnl
  16. 16. 2014 Technology: Search @ingridarcher #b2bnl
  17. 17. 2014 Technology: Marketing Automation Source: thinkhandy.com @ingridarcher #b2bnl
  18. 18. 2014 Technology: Metrics @ingridarcher #b2bnl Source: Marketo
  19. 19. @ingridarcher #b2bnl
  20. 20. Are you ready? Strategy: how do we achieve our goals? Engagement Buyer Customer Content: How can we improve our content marketing? Next level Content Mapping Social Media Organization: How can we set up for better ROI? Lead Management Marketing Team Sales & Marketing Technology: What’s new? Search Marketing Automation Metrics / Dashboard @ingridarcher #b2bnl Scan your 2014 readiness with spotONvision Mail us: info@spotonvision.com
  21. 21. http://www.youtube.com/watch?v=-4EDhdAHrOg @ingridarcher #b2bnl
  22. 22. To know more, please visit: www.spotonvision.com @spotONvision @b2bmktforum @ingridarcher #b2bnl

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