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What Is A Trade Impact Factor


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This is the presentation that I gave at the IfBookThen Conference 2013 on 19 March 2013 in Milan. In my presentation I introduced MONITOR, spoke about publishing data, that could be relevant for book and ebook publishers, as well as data, that might be relevant for ebook retailers and distributors. In order to provoke a discussion on open and shared publishing data, the importance of data analysis and data driven retail marketing & distribution, I introduced what I would like to call the „Trade Impact Factor“. [Contact via @sposth]

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What Is A Trade Impact Factor

  1. 1. IfBookThen, 19 March 2013, MilanMonitor, Or What Is A„Trade Impact Factor“?Sebastian Posth@sposth
  2. 2. CC-BY-SA-3.0 Headscratcher
  3. 3. Question What online publishing data (related to ebook publishing) are relevant to publishers? CC-BY-SA-3.0 Victorgrigas - @sposth
  4. 4. Question What online publishing data might be relevant to retailers, as well? CC-BY-SA-2.1-jp KENPEI - CC-BY-SA-3.0 @sposth
  5. 5. Absolute Sales Monthly sales reports from retailers, basis for accounting and royalty settlement Obligatory!! CC-BY-SA-2.0 cmnit - CC-BY-SA-3.0 @sposth
  6. 6. Sales Indicators Daily/realtime sales trends from retailers, used to indicate sales Of course!! Why not? CC-BY-SA-2.5 André Karwath aka Aka - CC-BY-SA-3.0 @sposth
  7. 7. Blogs Reviews on professional and non-professional blogs and websites How will titles be discussed? CC-BY-SA-2.0 Padmanaba01 - CC-BY-SA-3.0 @sposth
  8. 8. Detailed User Feedback Customer reviews ‣ in stores ‣ on review sites ‣ social reading platforms What do readers think? CC-BY-2.0 Jim Fischer - CC-BY-SA-3.0 @sposth
  9. 9. User Behavior‣ Via library lendings‣ Reads on subscription services and social reading platforms‣ Inbook tracking of reading habits GNU Free Documentation License, v1.2 Brunswyk - CC-BY-SA-3.0 @sposth
  10. 10. Relative Indicators Sales rank ‣ Ebooks charts ‣ Top100-lists Want! Fun! Olaf Just.Ollivius at de.wikipedia, CC-BY-SA-3.0 - CC-BY-SA-3.0 @sposth
  11. 11. Info On Traction Buzz on social media platforms Facebook, Twitter, Google+ (Sentiment analysis) Alerting service! CC-BY-2.0 Noel Feans - CC-BY-SA-3.0 @sposth
  12. 12. E-commerce‣ Referrals (incoming URLs)‣ Upselling rate (via reading samples)‣ User segmentation‣ Keywords search, shopping basket CC-BY-2.0 Hey Paul - CC-BY-SA-3.0 @sposth
  13. 13. Authors and Publishers‣ Number of page impressions‣ Number of followers, likes, subscribers / friends Relevance?
  14. 14. Marketing Activities‣ Scheduled marketing, promotion or social-media campaigns‣ Specific budget for Google Adwords or Facebook-adds CC-BY-SA-3.0, Web Design - CC-BY-SA-3.0 @sposth
  15. 15. Skope What to do with all the data and information? Answer specific and relevant questions! CC0 Jakub Hałun - CC-BY-SA-3.0 @sposth
  16. 16. Trade Impact Factor Meassure of trending titles and their social impact Sales data + context information generate: Trade Impact Factor © picsfive, via - CC-BY-SA-3.0 @sposth
  17. 17. Publishing Data Networks‣ Shops will provide salestrends (and other data) to publishers‣ Publishers will provide ,trade impact data‘ to shops CC-BY-SA-2.5 Jollyroger- CC-BY-SA-3.0 @sposth
  18. 18. Company Goals‣ Infrastructure for the mutual exchange of data between publishers and retailers‣ Optimizing data driven retail marketing & distributionThanks! @sposth CC-BY-SA-3.0 @sposth
  19. 19. CreditsText: CC-BY-SA-3.0 by Sebastian PosthMonitor logo: CC-BY-NC-ND-3.0 by Sebastian PosthBackground images: S. 2) CC-BY-SA-3.0 by Headscratcher; S. 3) CC-BY-SA-3.0 by Victorgrigas; S. 4) CC-BY-SA-2.1-jp by KENPEI; S. 5) CC-BY-SA-2.0 by cmnit; S. 6) CC-BY-SA-2.5 by André Karwath aka Aka; S. 7) CC-BY-SA-2.0 by Padmanaba01; S. 8) CC-BY-2.0 by Jim Fischer; S. 9) GNUFree Documentation License, Version 1.2 by Brunswyk; S. 10) CC-BY-SA-3.0by Olaf Just.Ollivius at de.wikipedia; S. 11) CC-BY-2.0 by Noel Feans; S. 14)CC-BY-SA-3.0 by Web Design; S. 15) CC0 by Jakub Hałun; S. 17) CC-BY-SA-2.5 by Jollyroger; S. 19) CC-BY-SA-3.0 by A.Savin, all via WikimediaCommons. S. 12) CC-BY-2.0 by Hey Paul, via Flickr.See 16) © picsfive, via (Urheberrechtlich geschuetztesEigentum von 123RF Limited, die gemaess der Lizenzbedingungen genutztwerden. Foto darf nicht ohne Erlaubnis von 123RF Limited kopiert oderherunterladen werden)