Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Current developments in setting standards for rights & licensing and sales metadata

1,164 views

Published on

Sebastian Posth at O'Reilly's Tools of Change Conference, Frankfurt 2011 (TOC)

Published in: Technology, Business
  • Be the first to comment

Current developments in setting standards for rights & licensing and sales metadata

  1. 1. Current developmentsin setting standards for rights & licensing and sales metadata Sebastian Posth @sposth Tools of Change Frankfurt Conference 11 October 2011 © 2011 @sposth
  2. 2. Overview▪ Ebook publishing▪ Metadata &▪ „Chain of title“ (information supply chain) ▪ Digital rights & licensing information ▪ Transfer of sales information © 2011 @sposth © 2011 @sposth
  3. 3. * Two directions of digital information „flow“ © 2011 @sposth
  4. 4. Chain of Title (Information Supply Chain)Author/Agent Retailer/Customervia → Publisher → Distributor/Aggregator → Wholesaler © 2011 @sposth
  5. 5. Sales Reports (Information Supply Chain)Author/Agent Retailer/Customervia ← Publisher ← Distributor/Aggregator ← Wholesaler © 2011 @sposth
  6. 6. Information Supply ChainAuthor/Agent Retailer/Customer Publisher ↔ Distributor/Aggregator ↔ Wholesaler © 2011 @sposth
  7. 7. * Very complex! © 2011 @sposth
  8. 8. Information Supply ChainAuthor/Agent Retailer/Customer Publisher Aggregator Distributor Wholesaler © 2011 @sposth
  9. 9. Complexity in Ebook Publishing▪ New business▪ New business relations (market participants & companies)▪ New, digital media▪ New legal framework © 2011 @sposth
  10. 10. Print – First sale doctrine(Exhaustion principle/Erschöpfungsgrundsatz)* Right holders rights ends once ownership of a physical copy has passed to someone else. (Selling, lending, giving away ...) © 2011 @sposth
  11. 11. Ebook – Chain of Title▪ Chain of successive ...▪ And corresponding rights assignments © 2011 @sposth
  12. 12. Chain of Title (Information supply chain)Author/Agent Retailer/Customer Publisher ↔ Distributor/Aggregator ↔ Wholesaler © 2011 @sposth
  13. 13. Chain of Title (Information supply chain)Author/Agent Retailer/Customer Publisher Aggregator Distributor Wholesaler © 2011 @sposth
  14. 14. Needed▪ Precise specification of rights information▪ Professional rights & contract administration © 2011 @sposth
  15. 15. Complexity▪ Inappropriate software tools▪ Inappropriate workflows (optimized for print publishing)▪ Publishers faced with new business demands & challenges © 2011 @sposth
  16. 16. * Standards .. help! © 2011 @sposth
  17. 17. * In fact .. Standards pay off! © 2011 @sposth
  18. 18. Standards▪ Prevent mistakes▪ Enhance efficiency and profitability▪ Allow for machine-readable processing © 2011 @sposth
  19. 19. * Unfortunately .. © 2011 @sposth
  20. 20. * Standards cannot simply be prescribed © 2011 @sposth
  21. 21. * A lot of work to get somewhere when dealing with standardization ... © 2011 @sposth
  22. 22. A lot of work▪ Creating a structural framework for organizing information (onthology) ▪ Defining a vocabulary/language ▪ Detailed specification of elements © 2011 @sposth
  23. 23. * Two working groups © 2011 @sposth
  24. 24. Two Working Groups1. Rights Committee’s Communication Working Group (BISG) 2. Working Group „AG PRO“ of the German Publishers and Booksellers Association (Börsenverein) © 2011 @sposth
  25. 25. * Rights Committee’s Communication Working Group (BISG) © 2011 @sposth
  26. 26. * Special thanks to Emily Williams! © 2011 @sposth
  27. 27. BISG RC Communications Working Group▪ „Rights Controlled Vocabulary“▪ Primary project of the BISG Rights Committee’s Communications Working Group © 2011 @sposth
  28. 28. BISG RC Communications Working Group▪ Representatives from publishers, like Pearson, Random House, Hachette, Wiley▪ Agencies, like Curtis Brown, Sensible Solutions▪ Companies, like CCC, Newgen © 2011 @sposth
  29. 29. BISGAuthor/Agent Retailer/Customer → Publisher → Distributor/Aggregator → WholesalerFocus: Problem of communication of rights & licensing information © 2011 @sposth
  30. 30. Chain of Title (Information Supply Chain)Author/Agent Retailer/Customer Publisher Aggregator Distributor Wholesaler © 2011 @sposth
  31. 31. Focus: Rights Controlled VocabularyAuthor/Agent Retailer/Customer Publisher Aggregator Distributor Wholesaler © 2011 @sposth
  32. 32. Focus: Rights Controlled VocabularyAuthor/Agent Retailer/Customer Publisher Aggregator Distributor Wholesaler © 2011 @sposth
  33. 33. * Example © 2011 @sposth
  34. 34. * If you have the following situation: © 2011 @sposth
  35. 35. An author,Who holds the rights to an ebook,Sells these rights to a publisher,That may offer it for sale,In German Language,In Europe. © 2011 @sposth
  36. 36. The ebook is a full text,With images and tables,Aiming at a professionals market,And sales via educational institutions.The rights do not expire.The author is paid,When units are sold. © 2011 @sposth
  37. 37. * You have to define the following: © 2011 @sposth
  38. 38. Rights Holder,Rights Status,Rights Buyer,Language,Territory, © 2011 @sposth
  39. 39. Content,Format,Market,Sales Channel,Duration &Payment terms. © 2011 @sposth
  40. 40. BISG▪ Identification of basic components of rights deals▪ Offer description of these components © 2011 @sposth
  41. 41. Rights Controlled Vocabulary▪ Vocabulary, based on existing standards (where possible) ▪ ISO Standards used for Language & Territory ▪ ONIX for Books Product Form List 150 mapped to format category © 2011 @sposth
  42. 42. * „Rights Controlled Vocabulary“ Standard? © 2011 @sposth
  43. 43. BISG▪ „Controlled Vocabulary“ not yet a standard▪ But might develop to a standard © 2011 @sposth
  44. 44. Next steps BISG?▪ Pilot projects: ▪ Domestic Rights & Royalty Reporting ▪ International Rights & Royalty Reporting* Further Information on www.bisg.org © 2011 @sposth
  45. 45. * Working Group „AG PRO“ of the German Publishers and Booksellers Association (Börsenverein) © 2011 @sposth
  46. 46. Working Group AG PROAuthor/Agent Retailer/Customer ← Publisher ← Distributor/Aggregator ← WholesalerFocus: Reporting and accounting of sales information © 2011 @sposth
  47. 47. Sales Reports (Information Supply Chain)Author/Agent Retailer/Customer Publisher Aggregator Distributor Wholesaler © 2011 @sposth
  48. 48. Sales Reports (Information Supply Chain)Author/Agent Retailer/Customer Publisher Aggregator Distributor Wholesaler © 2011 @sposth
  49. 49. Working Group AG PRO▪ Initial Meetings Early 2010▪ Group of representatives of publishers, wholesalers and booksellers © 2011 @sposth
  50. 50. Working Group AG PRO▪ Publishers, like Random House, Holtzbrinck/MacMillan▪ Distributors, like KNO-VA, VVA/BIC- Media, HGV, A2 Electronic Publishing▪ Wholesalers & Shops, like Libri, Ciando © 2011 @sposth
  51. 51. Issues of Current Sales Reporting▪ Individual, proprietary XLS, CSV-files from every retailer (even PDF)▪ Reports sent via email, downloadable via HTTP, transferred via FTP © 2011 @sposth
  52. 52. Issues of Current Sales Reporting▪ Manual accounting▪ Related issues: Royalty settlement © 2011 @sposth
  53. 53. * At a certain point – Standards get inevitable! © 2011 @sposth
  54. 54. * Example © 2011 @sposth © 2011 @sposth
  55. 55. * If you have the following situation: © 2011 @sposth
  56. 56. A retailer,Is reporting sales,For a certain month,To a publisher,With whom he has an agency agreement. © 2011 @sposth
  57. 57. The title with the ISBN 4711,Has been sold in EPUB format,Via a certain ebook-shop,47 times. © 2011 @sposth
  58. 58. The ebook was purchased for download,By German customers,For a fixed retail price of 9,99 EUR,Incl. 19% VAT.2 Cancellations. © 2011 @sposth
  59. 59. Calculating the agreed discount,The amount due to publisher (Net.)Remains 5,88 EUR.+ Info whether sales shall be creditedor the retailer will be invoiced? © 2011 @sposth
  60. 60. * You have to define the following: © 2011 @sposth
  61. 61. Sales period & dates,Seller, shop & publisher parties,Product IDs,Product formats,Pricing details, © 2011 @sposth
  62. 62. Discounts,Amounts Due To Publishers,Monetary Amount,Currency/Country,Tax, VAT. © 2011 @sposth
  63. 63. Working Group AG PRO▪ Identification of basic components of sales reports▪ Offer specification & description of these components © 2011 @sposth
  64. 64. Working Group AG PRO▪ Based on existing standards ▪ EDItX XML Sales Report Version 1.1 (EDItEUR) © 2011 @sposth
  65. 65. Results Working Group AG PRO▪ EDItX already in use (Holtzbrinck/HGV)▪ EDItX further being introduced to market (Bertelsmann/VVA & others) © 2011 @sposth
  66. 66. Next Steps▪ Recommendation by the AG PRO of the German Publishers and Booksellers Association (Börsenverein): „AG PRO strongly recommends the use of EDItX-XML for sales reporting for ebooks between all market participants“ © 2011 @sposth
  67. 67. Next Steps▪ Further talks with standardizing organizations (EDItEUR, GS1)▪ Provide technical details „EDItX-XML Best Practice Guide“ © 2011 @sposth
  68. 68. Summery* Machine-readable standards for the communication of rights and sales information are indispensable for the professionalization of the ebook market! © 2011 @sposth
  69. 69. Thanks! Sebastian Posth @sposthsebastian.posth@a2ep.de +49 170 201 7001 © 2011 @sposth

×