Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content Blockchain for the Media Industries

367 views

Published on

Presentation, held at Frankfurt Bookfair 2018, 13 October 2018 about the Content Blockchain Project, the ISCC standard identifier for media content and the concept of Smart Licenses on the blockchain.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Content Blockchain for the Media Industries

  1. 1. Content Blockchain for the Media Industries Frankfurt Bookfair 2018, 13 October 2018 Sebastian Posth @posth Content Blockchain Projekt
  2. 2. Publishing Data Networks
  3. 3. Digital Innovation
  4. 4. Impact on Digital Content ● What impact will blockchain have on global content sales and distribution? ● What are the opportunities for publishers? ● What are the opportunities for content licensing on the blockchain?
  5. 5. What is Blockchain? ● Blockchain is a decentralized ledger for transactions (payment) and metadata ● Blockchain enables p2p transactions and transfer of “value” without a central authority ● Blockchain allows to create innovative business models on an entire new layer on top of the internet
  6. 6. Content Blockchain Project ● Set up by a consortium of companies ● Funded by Google News Initiative in 2016 ● Goal of the project: Creating an Open Blockchain Ecosystem for Content Identification, Content Licensing and Transactions
  7. 7. IDENTIFIERS RIGHTS & LICENSES TRANSACTION MODELS Initial Building Blocks
  8. 8. IDENTIFIERS RIGHTS & LICENSES TRANSACTION MODELS Initial Building Blocks
  9. 9. IDENTIFIERS RIGHTS & LICENSES TRANSACTION MODELS Initial Building Blocks
  10. 10. IDENTIFIERS RIGHTS & LICENSES TRANSACTION MODELS Initial Building Blocks
  11. 11. ● One or more standard identifiers per media industry/type (ISBN, ISTC, DOI, etc.) ● Issued by centralized institutions ● Access barriers and high management costs ● You get: A surrogate key, without any semantics, randomly applied to content Existing Standard Identifiers
  12. 12. ISCC International Standard Content Code
  13. 13. ISCCINTERNATIONAL STANDARD CONTENT CODE Y7RDZP9-KI4DIAK-FRP3GF5-SULVNS7 ● The ISCC is the 1st identifier standard designed for media content on the blockchain ● Universal identifier standard for multiple media formats (text, image, audio, video) ● Cross-sector standard (journalism, book & academic publishing, music industry, etc.)
  14. 14. ● The ISCC is a non-surrogate key for unambiguous content identification ● The ISCC is generated from the content itself! ● The ISCC is generated decentrally (anyone with access to content can generate the identifier) ISCCINTERNATIONAL STANDARD CONTENT CODE Y7RDZP9-KI4DIAK-FRP3GF5-SULVNS7 ISCC.codes
  15. 15. 439ERB6BP7MDG64 MZX8AB8E6RZQDEE BYEBBMBD4GMEDL38R5G7MX9PX9E8GZ Meta Content Data Instance Abstract Concrete Basic Metadata Similarity Normalized Content Similarity Encoded Data Similarity Exact Data Integrity ISCCINTERNATIONAL STANDARD CONTENT CODE Y7RDZP9-KI4DIAK-FRP3GF5-SULVNS7 ISCC Components
  16. 16. https://isccdemo.content-blockchain.org/
  17. 17. Distribution on Blockchain ● The ISCC identifier will be registered on the Content Blockchain ● N/B Not the content is stored on the network! ● Open, decentralized, global, borderless ledger of ISCC and corresponding metadata
  18. 18. https://explorer.coblo.net/
  19. 19. Use Cases ● With this ledger, anyone with access to files can identify content unambiguously! ● Possible to algorithmically identify: ○ similar content (clustering similar content) ○ content variants (plagiats) ● Possible to identify content by having access to chunks (Shazam)
  20. 20. Use Cases ● Timestamping of content (proof of existence) Plus ● Rights owners can connect extended metadata and license information to the ISCC
  21. 21. Smart Licenses
  22. 22. ● Licensing digital content is a time- consuming hassle! ● Identifying content and rights owners ... finding out how to get in touch with them ... understanding license terms ... negotiations ... payments of license fees ... ● Not feasible for granular digital content! Traditional Content Licensing
  23. 23. ● Smart Licenses are machine readable license information on the blockchain ● Inseparably connected to ISCC (any kind of content) ● Smart License Templates can serve individual business case Smart Licenses
  24. 24. Templates for Smart Licenses
  25. 25. Human Readable License Terms
  26. 26. Machine Readable License Terms
  27. 27. Content Blockchain ● ISCC and title metadata and Smart Licenses on the Content Blockchain Open, decentral, global, borderless vending machine for content licenses ● Anyone can identify content, find out about license terms and purchase/sell licenses (p2p)!
  28. 28. Use Case
  29. 29. Content Blockchain ● Open for any kind of innovation! ● Anyone can connect to the blockchain, anyone can build applications on the network ● E.g. Tokenization of digital trade: License tokens, loyalty tokens, community coins, crowdfunding, limited digital editions
  30. 30. Open Blockchain Ecosystem
  31. 31. Please reach out and join the development! content-blockchain.org info@content-blockchain.org Sebastian Posth s.posth@googlemail.com +31 6 126 767 26 @posth Thank you! Titusz Pan tp@craft.de +491716419546

×