A collaborative presentation between an integrated marketing agency and a Dean of Students office at a large university. Includes analysis of the habits and feelings of the Class of 2016 and how companies are marketing to them. How can student affairs take this information and use it to establish better connections with their students?
Presented at the 2012 Massachusetts College Personnel Association (MCPA) Drive-In Conference at MIT on December 7, 2012. Presenters: Kenn Elmore, Dean of Students, Boston University & Matt Jacobs, Director of Connections Planning, AMP Agency. With assistance from Katelyn Stokes, Associate Marketing Manager, Integrated Marketing, AMP Agency & Kat Hasenauer Cornetta, Assistant to the Dean of Students, Boston University.