Your Career With RE/MAX


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Your Career With RE/MAX

  1. 1. Follow Your Career Path to Excellence RE/MAX Ontario Atlantic Canada Inc.
  2. 2. RE/MAX agents are the most productive in the market – and that is not a coincidence. We know that being the best takes a commitment to provide our agents with the best leadership and career development programs. Most real estate agents take a few random courses, attend a couple of seminars and hope for the best. Sadly, that often brings poor results. RE/MAX agents can now develop their careers in a planned approach by following specific Career Paths specially designed to improve professionalism and productivity, regardless of their length of time in the business. With that in mind, we have created three separate Career Paths: • The first Career Path is for the newer agent and it includes specially designed programs that will embed the important basics of the business and start a career with confidence … and results • The second Career Path perfectly suits the experienced agent who wishes to create and properly use a client database, improve productivity and enhance financial results • The third Career Path has been specially designed for the advanced, high producer who wishes to fine tune their business, professionally market their services and improve their income At RE/MAX, we’re committed to helping every new and seasoned agent achieve a meaningful and productive career that secures a quality lifestyle for them and their family. The only thing that’s missing is you. Are you ready to step up and follow your specific RE/MAX Career Path? Take the time to review the Career Path that best suits you.1
  3. 3. Newer Agent RE/MAX & YOU Succeed Trading Secrets 100 Days to Greatness® Experienced Agent RE/MAX & YOU Ultimate Agent Program RE/MAX Masters Edge Designation Programs Career Paths Coaching Professional Business Planning Trading Secrets Advanced Agent RE/MAX & YOU Designation Programs Career Entrepreneurial Series Coaching Paths Professional Business Planning Trading Secrets Resources and ToolsRE/MAX Resources and Tools for All Development Stages Design Centre LeadStreet RE/MAX University RSN: The RE/MAX Satellite Network 2
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  5. 5. RE/MAX Mentor and Coaching Network 5 & 6 RE/MAX Succeed 7 & 8Buffini & Company 100 Days to Greatness® 9 & 10(RE/MAX Edition) RE/MAX Ultimate Agent Program 11 & 12 (Powered by Buffini & Company)RE/MAX Masters Edge 13 & 14(Powered by Richard Robins International) Table of Contents RE/MAX Entrepreneurial Series 15 & 16RE/MAX & YOU 1 & 18 7 RE/MAX Trading Secrets 19 & 20RE/MAX Earn a Designation 21 & 2 2 23 & 24 RE/MAX LeadStreet 25RE/MAX LeadStreet 26 RE/MAX University 27RSN: The RE/MAX Satellite Network 29 & 30 4
  6. 6. Mentor and Career Paths Coaching Network RE/MAX believes that a great Mentor is better positioned than a Trainer to help a real estate agent excel with their career. Qualifying as a RE/MAX Mentor involves a certification process that’s backed up by the most professional brand in the industry. Continuous education and development are a discipline that Career RE/MAX Mentors take seriously. Having a knowledgeable, experi- Paths enced and committed individual on your side will create the most meaningful experience and the most extraordinary results. Mentor programs are as follows: Succeed Buffini & Company 100 Days To Greatness (RE/MAX Edition) Ultimate Agent5
  7. 7. Coaching is essential for any agent that wants to be the best thatthey can be. We all encounter and experience life in different waysdaily, and by sharing these experiences with a coach we are ableto receive feedback that is relevant and useful. A great coach willprobe and ask questions that will help produce a deeper and moremeaningful understanding of these experiences and help guideactions to achieve optimal results.The guidance that a coach brings to a coaching relationship encour-ages and supports the agent’s objectives and assists in unlockingpotential, and thereby can create astounding results.Coaching opportunities for agents are many and varied.RE/MAX is pleased to endorse the following:Brian Buffini – The Buffini GroupKen Goodfellow – CKG InternationalRichard Robins – Richard Robbins International 6
  8. 8. Succeed Career Paths This exclusive and comprehensive program will help you, as a newcomer to real estate, build a successful business and secure a higher income, right from the start. Over an eight-week period, you’ll receive hands-on, in-person training that will teach you how to: • Create leads that turn into sales Career • Effectively interview and qualify potential buyers and sellers Paths • Show property and hold a successful open house • Address buyer and seller concerns using effective dialogue • Successfully demonstrate a marketing strategy to a seller • Complete all of the paperwork that an agent is required to process • Price property and complete estimates of proceeds • Educate consumers about home enhancements • Prepare and present an Offer to Purchase Plus much more...... This highly beneficial learning experience provides you with all the tools and support you need to start earning income immediately. The content is delivered by experienced mentors, who know the real estate business and care about your success. With RE/MAX Succeed, our goal is for you to master the real-world client and prospect situations that you’ll encounter throughout your real estate career.7
  9. 9. Career PathsNewer Agent Career Paths 8
  10. 10. “ We are continually running the 100 days to greatness program in our office. I find it generates enthusiasm and excitement amongst all the agents in the office, when the program is run- ning. The results speak for themselves; our graduates are performing at a much higher level then prior to taking the course. I agree with Brian’s two basic principles ... the more you learn, the more you earn, and selling real estate is a contact sport! I insist that all agents who join our company to take this ” program. Carl Vandergoot RE/MAX Centre City Realty London, ON, Canada9
  11. 11. Buffini & Company Career Paths100 Days to Greatness®(RE/MAX Edition) Newer Agent Experienced AgentThe 100 Days to Greatness® program (RE/MAX Edition)teaches you the fundamentals of real estate lead generationthrough referrals. Business coach/industry expert Brian Buffinicombines his training methods with video role-playing exercises, Career Pathsaction steps and live accountability sessions, creating acomprehensive, practical learning experience.You’ll be amazed by how quickly you’ll see a difference inyour productivity.This program is suitable for new and experienced agentsalike. No matter where you are in your career, the 100 Days toGreatness® program will show you how to provide your customerswith excellent service and strengthen your client relationshipsbefore, during and after the sale. You’ll generate a steady stream ofhigh-quality referrals as a result! You’ll learn how to:• Take your database of existing relationships and create advocates who will help you accelerate your business• Proactively add new relationships to your database• Build relationships with customers based on trust• Turn traditional real estate lead-generation activities like floor time and open houses into effective tools for building your business• Use practical selling skills, such as presenting your services to buyers and sellers• Use targeted dialogues to build relationships and close more Brian Buffini sales Chairman & Founder, Buffini & Company 10
  12. 12. Career PathsAgent Ultimate Program Career Paths (Powered by Buffini & Company) Advanced Agent In real estate, taking your career to the next level requires an investment of time and money in self-development. There are a number of habits that top performers follow that set them apart. If you want to break through barriers in your career, you need to Career Career learn those habits. The accelerated training program, “RE/MAX Paths Paths Ultimate Agent,” powered by Buffini & Company, is available exclusively to RE/MAX Affiliates. Ultimate Agent moves beyond Buffini & Company “100 Days to Greatness® – RE/MAX Edition” and focuses on getting RE/MAX 100 Percent Club and Platinum Club agents to surpass the $100,000 to $500,000 earnings level. The program places special emphasis on leveraging the power of the RE/MAX brand, RE/MAX University, LeadStreet and the Design Centre. Using these effective systems, you can put their unique tools and competitive advantages to work for you 365 days a year. The RE/MAX Ultimate Agent Program is a 30-day, activity-based program where you are an active participant, not just a passive learner. In this program, you’ll learn how to: • Turn good clients into great clients • Build your business network and business directory • Work an effective lead generation program • Overcome challenges • Utilize financial controls Plus much more...... The program lasts four weeks (two sessions each week), and is offered through a certified Mentor within the RE/MAX office.11
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  14. 14. Career PathsEdge Masters Career Paths (Powered by Richard Robins International) The objective of RE/MAX Masters Edge is to assist with devel- Career Paths oping not only a business plan, but more importantly, a business mindset. Participants will identify their strengths and their “Personal Area of Excellence”. With this a business plan will be created that Career Career is specifically designed with personal strengths and business Paths Paths objectives in mind. Participants learn to set achievable weekly objectives, and the group setting will heighten accountability. This content-rich program is designed to help agents achieve a Career desirable level of income that will enhance and enrich their lives. Paths Creating a balance between career and family life is a core com- ponent to personal fulfillment and happiness, and this program will facilitate the learning outcomes that make this balance achievable. Participants will learn how to: • Create a future focus and chart growth targets • Create a lifetime referral system that generates quality leads • Master the “Art of Sales” for listing and buyer process effectiveness • Move customers and clients beyond loyalty • Demonstrate an irresistible value proposition • Increase web traffic through effective content and internet strategies • Create financial freedom in 5 steps • Create the ideal work week by mastering efficiency This highly interactive mentored program is delivered in the RE/MAX office by a certified RE/MAX Mentor.13
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  16. 16. Entrepreneurial Career Paths Series Career Paths Advanced Agent This advanced program, offered exclusively to RE/MAX agents who have achieved Platinum status, will facilitate long-term objectives for a profitable and sustainable real estate business. Agents are recognizing that having a successful real estate career involves not only working IN your business, but also working ON Career Career your business. Paths Participants will learn how to: Paths • Create a “Systems-Driven” business • Create a business plan that addresses achievable growth strategies • Create a financial plan to produce predictable profit, as well as cash reserves for the future • Apply accounting tips that will save you money • Compensate, and get better performance and results from team members • Exhibit leadership skills for ultimate results • Plus many other valuable skills15
  17. 17. This supercharged series is lead by North America’s #1 coach ofReal Estate Mega Agents: Ken Goodfellow.This exclusive partnership with RE/MAX is an opportunityfor agents to have access to what we believe is the mostinformative and meaningful real estate business training availablein the market today. 16
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  19. 19. & YOU Career Paths Career PathsDiscover what RE/MAX has to offer you in this entertaining Newer Agenthalf-day networking session. Learn about the history and growth of Experienced AgentRE/MAX, the strength of the worldwide brand and what RE/MAX Advanced Agentis doing to promote and attract business.Find out about the latest career development activities, network- Careering events and new tools and technology. You’ll even have the Paths Career Pathsopportunity to shop a selection of RE/MAX suppliers.Learn how you can get involved in giving back to your communi-ty through our relationships with the Children’s Miracle Network orthe Canadian Breast Cancer Foundation.We also feature a special one-hour presentation, facilitated by anexperienced real estate speaker or a RE/MAX agent who has aparticularly great skill to share.From any perspective, RE/MAX & YOU is the perfect way to find – Agent orientationout what is happening at the greatest real estate company in theworld! For additional information, contact a RE/MAX Broker today. 18
  20. 20. Trading Secrets Career Paths RE/MAX agents enjoy learning from other RE/MAX agents. Since RE/MAX agents are the best in the business, Trading Secrets events are both popular and productive. Facilitated panel discussions create the ultimate participant experience by providing solid ideas attached to realistic Career outcomes. RE/MAX Trading Secrets is an event that will Paths have a significant and positive impact on how you do business each and every day. Experience tells us that successful people share their knowledge. This is your opportunity to gain knowledge directly from select RE/MAX agents. There is no better advice than the wisdom of a true professional. Our Trading Secrets series features: • Highly successful RE/MAX agents sharing their knowledge, insight, and experience • Top-quality speakers with messages that are consumer oriented and at the leading edge of the industry These seminars are relevant for both new and seasoned RE/MAX agents. All sessions are interactive, and several topics will be covered. Watch for cities and dates for these popular events.19
  21. 21. Career Paths Newer AgentExperienced Agent Advanced Agent Career Paths 20
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  23. 23. Earn a Designation Career Paths Career PathsWhen a customer sees multiple designations behind a RE/MAX Experienced Agentagent’s name, they know that agent takes the real estate industry Advanced Agentseriously and has enhanced knowledge and expertise.RE/MAX leads the way with more graduates than any otherbrand in the world, and offers programs that allow agents to earn Careertheir designations and provide a higher level of service, ultimately Paths Career Pathsleading to more sales. 22
  24. 24. Career Paths CIPS (Certified International Property Specialist) Earn a Designation The CIPS network is comprised of 1,500 real estate profes- sionals from 50 countries who deal in all types of real estate, but with one common element: they are focused specifically on the “international” market. Whether traveling abroad to put deals togeth- er, assisting foreign investors, helping local buyers invest abroad or serving an immigrant niche in local markets, CIPS designees Career are a consumer’s best resource to ensure they are dealing with a Paths professional skilled in the unique aspects of international real estate. ABR® (Accredited Buyer Representative) With over 40,000 members, REBAC is the largest association of real estate professionals focusing on all aspects of buyer representation. Over 30,000 ABR® designees have completed the REBAC course, passed the test and provided documentation of buyer agency experience. PMN (Performance Management Network) The Performance Management Network (PMN) is a new REALTOR® designation that’s built from the ground up to bring you the real-world skills, the know-how and the tools that will keep your business out front and on top of a lighting-fast market. This designation is unique to the REALTOR® family designations, focus- ing on the idea that in order to enhance your business, you must enhance yourself. The curriculum is driven by the following topics: negotiating strategies and tactics, networking and referrals, business planning & systems, personal performance management23 and cultural differences in buying and selling.
  25. 25. Career Paths SRES® (Senior Real Estate Specialist)The SRES® Designation program trains REALTORS® to profitably and Experienced Agentethically serve the real estate needs of clients aged 50+. Includes Advanced Agentfirst-year membership in SRES Council and its umbrella of services. Career Paths CRS® (Certified Residential Specialist®)Agents can maximize their potential by earning the CRS® Desig-nation and joining the organization that has served top-producingresidential sales agents since 1977. More than 35,000 CRS®Designees benefit from nationwide referral opportunities, aprofessional image that attracts customers and sales andmarketing support. The CRS® Designation is awarded toexperienced REALTORS® who complete advanced training in listingand selling and meet rigorous production requirements. Green DesignationThe National Association of REALTORS® (NAR) Green Des-ignation is the definition of green professionalism, excellenceand leadership for today’s real estate practitioners. Specificallydesigned to address the educational needs of practitioners inresidential, commercial and property-management markets, thistraining program is a true cross-over designation and the onlygreen designation recognized by NAR. 24
  26. 26. Resources and Tools LeadStreet Career Paths is the leading branded real estate website in Canada. The consumer trusts RE/MAX to represent them and consequent- ly thinks of RE/MAX when they have a real estate need. Ask any house hunter—finding accurate and timely information on properties for sale is a requirement they demand, and RE/MAX makes the search a great Career experience. Paths When the consumer wishes to schedule an appointment, re- quests more information on a property or would like to know how many times their property was viewed online, LeadStreet takes center stage. LeadStreet is much more than a lead-generation and management system. LeadStreet reports can help you manage your business and help you create an enhanced relationship with your client. If you are looking to generate quality online leads and are looking for a system to track marketing for your sellers, then RE/MAX LeadStreet is for you!25
  27. 27. Design Centre Career Paths Career PathsThe RE/MAX Design Centre, powered by Imprev, offers the Newer AgentRE/MAX agent access to high-quality, customizable marketing Experienced Agentpieces at no additional cost. The service offers more than 1,500 Advanced Agentmaterials, including several hundred specifically brandedfor RE/MAX and RE/MAX Ontario Atlantic Canada. Agentsno longer need to hire third-party companies to produce Careerquality marketing pieces. Unlimited access to a variety of Paths Careerflyers, virtual tours etc. help RE/MAX agents be more Pathscompetitive. Create samples for listing presentations, customdesign a testimonial commercial from past clients or create atour of your hometown or City to place on your website.Documents available through the Design Centre include:• Feature Sheets• Brochures• Postcards• Web commercials• Virtual tours• Slide shows• E-cards• CD/DVD packagingUnlimited access, unlimited opportunities! 26
  28. 28. RE/MAX Resources and Tools University Career Paths RE/MAX University is your 24/7 source for the best ideas, training and real estate information in the industry. With RE/MAX University, you’ll have access to streaming video and other download- able resources, as well as broadcasts Career via the RE/MAX Satellite Network (RSN), Paths classroom seminars at the RE/MAX Global Education Centre in Denver and other training from around the world. RE/MAX University makes it easy for you to learn more to earn more, no matter where you’re located. RE/MAX University is designed to help you increase efficiency and earn more — now.27
  29. 29. Career Paths Newer AgentAgent Training On Demand Experienced Agent Advanced AgentAgent Training On Demand (ATOD) is designed to helpthe best sales associates in the industry generate morebusiness. Segments include clips from RSN programs and CareerRE/MAX Conventions and a new coaching segment is in- Pathstroduced each week. Listen to the industry’s best coaches,download resources and gather information any time throughthe virtual campus.Streaming Video and Audio and Video PodcastsSubscribe to weekly podcasts through iTunes. Topics include:• Best Business Practices• Teams• Technology• Coaching• Education 28
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  31. 31. RE/MAX Resources and Tools Career Paths Newer AgentRSN: The RE/MAX Satellite Network Experienced Agent Advanced AgentThe RE/MAX Satellite Network (RSN) is the centerpiece ofRE/MAX University. In fact, it’s the ONLY satellite TV-basedtraining resource available in the industry. RSN offers designation Careercourses, continuing education and a library of both DVD and online Pathsvideo streaming training material. RSN has revolutionized theRE/MAX organization by disseminating news, training andprofessional education across the international network.The culmination of decades of RE/MAX experience, RSN isthe ultimate educational medium, created to keep RE/MAX topproducers “out in front.” RE/MAX Associates and adminis-trative staff members can experience the daily benefits ofRSN’s educational programming without the time and expenseof travelling. Programming is available online via streamingvideo, or via satellite in most North American RE/MAX offices. Pro-gram types include:• Advanced training in technology, management and marketing• Interactive presentations on timely real estate topics• Profiles of superstars and industry experts• Consumer-oriented tips and techniques• Training for RE/MAX Broker-Owners, Sales Associates, assistants, and office staff members• Motivational content from professional speakers 30
  32. 32. www.remaxcareer.caRE/MAX has used recyclable paper and eco-friendly vegetable based inks to print this booklet.