Cmid Concept Report


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Cmid Concept Report

  1. 1. Project Concept Cross Media Interaction Design IO3010 Group 3 (Spoor 3) Tim Janssen Faysal Matiach Robert Smit Victor Verweij Climb-UP In this report we will present our concept we came up with for the railway station at Delft. It is called Climb-UP and represents the core product of our concept: Ranking. Media Strategy As target group we will design for travelers’ characteristics, people which depart and/or arrive on the main railway station of Delft. The communication with these travelers will be through different media on different platforms. The platforms: - Mobile phone (GSM) - Screen in railway station, (connected to computer & bluetooth receiver) - Home computer of the traveller The following media will be used: - Bluetooth, by changing your Bluetooth name the mobile user can communicate with the screen. - Sms (optional for users, since additional fees apply) - Internet, webpages
  2. 2. The story we want to communicate with the traveler will be mainly communicated at the rail station itself and likely be the fist time he/her will come in contact with our project. The traveler will see the big screen on the station and gets involved with it through curiosity and/or boredom or the need to be entertained. 90% of the Dutch population and 71-85% of surrounding countries own a mobile phone. They carry their mobile phone with them when travelling for that is its purpose. This creates the opportunity to use this device to interact with other systems, people, and more importantly; our cross-media project. Because so many travelers carry mobile phones it is a very suitable platform to communicate our story through. We want to create an easy accessibility for the traveler to participate in our cross-media project. We aim for lowering any barrier that would otherwise keep the user from participating. The big screen will be stationed at the platform where the trains depart and arrive. The traveler sees the big screen and can communicate with it by using Bluetooth or sms. You can see the mobile phone as a controller of the big screen. Everyone can use their mobile phone to compete with the things happening on the big screen at any moment of the day. These things can be seen as games/message boards/quizzes, elements. Different elements will show up after each other during the hour/ day (/week). Thus, travelers are competing with each other through these elements. Our story will enjoy the traveler. The traveler needs enjoyment while waiting on his or her train. Our communication goal is enjoying the departing and arriving person. While competing with each other through elements, travelers can build up points and can even achieve a ranking on the screen. Everyone can play the elements to achieve points and climb in the rank list. There are many travelers and many possible contributors, so not every single player can be displayed on the screen's ranklist. That’s why the full ranking list can be seen on the website. Next to this the website also provides a service where people can submit their own (ideas for) elements. The project creators/moderators decide on implementing new elements into the element rotation on the screen in the station. The elements can only be played at the railway station. This is done because it wouldn’t have the same feeling and communication goal when the user can also play at home on the website. This excludes achieving additional points on the website.
  3. 3. Stimulating the crossovers: Crossovers to participating on the screen (crossmedia lvl 3): - Anticipating on the boredom characteristic of the traveler - Curiosity - Tangible cue - Building up points (for feeling of achievement & exclusive benefits) Crossovers to website when done participating on the screen: - Linking your rank to social networks, ie. Facebook (cross media level 2) - Complete rank list (crossmedia lvl2 and 3) - Submitting own elements (crossmedia lvl 3) - Account managing (crossmedia lvl 3) Media communications:
  4. 4. Explanation of the Climb-Up concept plan, see image above: • The user, travelers, experiences a cue to participate with the happenings on the screen. • The user communicates through his GSM with the screen by Bluetooth. The user changes his Bluetooth name into climb-up. • The user receives an invitation message on his mobile asking if he or she wants to start playing and wants to receive the Bluetooth Climb-UP program/application. • With this program the user can communicate with the screen and how to do this. • The screen shows the user’s input on the happenings on the screen. (i.e. a post on the message board) • The screen also shows the user’s received points and ranking on the screen and transmits this ranking to the website. • The screen will change his happenings, elements (i.e. games/quizzes), on the screen during the day. • The website shows the rankings and is also a communication point between user’s and the creators, admins/moderators. • Users can come up with ideas/elements they like to see on the screen through the website. The moderators can then decide if
  5. 5. they are of are not implementing the idea / new element into to screen elements rotation. Conceptual Design To explain our concept further we will introduce a scenario where a Delft railway station traveler comes into contact with the Climb-Up Project and starts interacting with it. The following text describes how Pieter deals with the new Interactive Screen: Climb-up, at the central station of Delft. Pieter studies at the TU Delft and he lives in Dordrecht. He travels back and forth from Dordrecht to Delft by train every day. Like many others, Pieter uses the new cross media project on the platforms in the central station of Delft, called Climb-up. 12 September 2015, 17:20 Pieter had a long day at the TU and goes home to Dordrecht. When he arrives at his platform on Delft station, he notices on the information- display that his train, the intercity to Delft, has a delay of 20 minutes. So he goes to the AH to go in the station hall. On his way back he notices a big screen with people around it. He goes to the screen to see what it is about. On the edge of the screen he sees the names 'Climb-up', 'gemeente Delft' and their logos. On a part of the screen itself he sees a numbered list with names on the screen, and these names regularly move up or down in the list. It appears to be a sort of ranking system. On the screen he reads that it’s possible to participate in Climb-up -a type of game- by using his mobile phone with Bluetooth capability. According to the screen he has to set his bluetooth-name so that he receives a simple application that he can use to interact with the screen. Pieter is now curious and has time to spare. He gets his Nokia mobile phone from his pocket and and changes the bluetooth
  6. 6. name of his phone to '#climbup' as instructed on the screen. He then gets the request to download and run the application sent to him via bluetooth by the screen's computer. He accepts and runs the small application. Pieter is prompted to create a playername+password, which he does: He enters 'P1et' as his playername and 'YQG' as a simple password. He can then choose to read the game manual, or start using Climb-up. and he does the latter. He sees his playername 'P1et' appear in the ranking list displayed on the screen, along with some 60 other users. At that moment Pieter is able to participate in a quiz on the screen with questions about the Spoorzone project. Also is there the name of the website on the screen. He answers a question in the quiz (How long is the new railway tunnel in kilometers?) by typing '3.2' in his bluetooth application. As soon as he sends his answer, the screen shows he gave the right answer: (the new tunnel is 3.2km long) and the question ends. He gets a point for answering correctly, and immediately his playername rises to the 2nd place in the ranking list. After 5 minutes of the quiz, it ends and Pieter only just beat the other players, and a new element starts on the screen, it is similar to a guestbook or chatroom. On the guest book players can leave any message they want, and P1et types a message about how the quiz- questions were easy for him. Another player reacts to his message and pieter replies via the ' reply to'-button that is added to the application for the current guestbook-element. But right then the screen seems to pauze for a few seconds, turning dark. There is a message on the screen that tells that the intercity to dordrecht leaves about 5 minutes from gate two. Pieter is glad for the notification, he is sure he could have missed his train.
  7. 7. Later in the evening he is curious if he’s still in the top 10 of that day in the ranking list of Climb-up. So he goes to the Climb-up website and finds four options: Account / Guestbook / Ranklist / Forum He goes to Ranklist first and finds out that unfortunately he’s not number one any more, so he searches for his playername P1et and finds himself on the 46th place of the rank list of that day. He also sees that he is not in the top ten of the highest scores ever. Then Pieter accesses the guestbook/chatroom element he used at the station on the website; it is continuously running, and every once in a while it appears on the screen at the station. He has the ability to see older messages and finds his own with 3 replies. On the account-page he changes his password to '39K' because he finds it easier to remember, and decides to link his FaceBook-account to Climb-UP so that he can show his earned points to his friend that started playing 3 days ago. On the forum page he reads that people are able to submit their own ideas for elements, and can do so by uploading pictures, drawings, texts or discuss about new ideas.
  8. 8. 15 september 2015, 10:06 Pieter arrived at the central station of delft. His lessons start at eleven o’clock, so he is almost an hour early. This is not without a reason. He arrived at ten o’clock so he can play the game Climb-up. He walks to the station hall where the screen is. There are 5 other people interacting with the screen. He runs the Climb- UP Bluetooth application again and changes his password into the new ' 39K' and starts participating in a small car-race-game. He controls his car with the his mobile phone's numbered that represent car controls; the application interface on his mobile phone changes along with the element he is playing. 1. Infodisplay+20mins 2. Screen, peoplearoundit 3. GSM, playername+ww 4. Interact answering, gainpoint 5. Screenpauze 6. Web-ranklistsearch 7. Web-guestbook, timeslider, newreplies 8. Web-accountpage ww+FBlink