2. Top-notch Facebook marketing strategies are
designed to go beyond the norm of just getting
fans. These tips are meant to attract the
Best, Most Engaging
and Activefans to your page.
Lawrence Tam - www.LawrenceTam.net

3. Using proper Facebook Marketing Strategies
will bring you fans that are more likely to
● Purchase from you
● Share your content
● Recommend your status updates,
products and services and
● Continue to bring in more fans.

4. Creating Facebook marketing strategies are not
for the faint of heart – they are for businesses
that are ready to take their Facebook fan page
to the next level.
These kind of Facebook marketing strategies
takes time, but for persistent businesses,
they can be rewarded with a very active,
thriving and profitable Facebook fan page.

5. Create Epic
Content#1
Facebook Marketing Strategies

6. Many businesses post stats about their
sales or put up promotional ads.
They wonder why
their page never
gets any traction.

7. killer status updates that get people talking, blow-your-
mind stats graphed out in an infographic, videos that
people can’t help but watch and share, and links to very
informative or helpful blog posts.
Epic contentmeans the best possible content you can create:

8. This should all be made
for your target market
and as time goes on,
tweaked to match the
preferences of your
growing fan base.

9. Ask, Ask,
Ask#2
Facebook Marketing Strategies

10. If you are delivering
excellent content, it will be
easier to get your fans to
simple things to help you
create more engagement.

11. Asking them to like, share, or comment
is one of the most common ways
to get engagement.
Asking them to click on links, watch
videos or to read your posts is a great
way to put that extra intent in
your posts.

12. Studies show that if you put out two updates
on your page, where one has a call to action and
the other does not, the one with the call to
action will get more engagement.

13. Get Warm &
Fuzzy#3
Facebook Marketing Strategies

14. In essence, share something about your personal
life. I am not talking about trips to the grocery
store, I mean something that you are proud
of.
Do you paint?

15. Share your finished work on Facebook. Post a
picture of your new Christmas tree.
Inject a little bit of you
into your business.

16. Encourage
Engagement
by Everyone#4
Facebook Marketing Strategies

17. Every day, when you see a comment, like or comment
in return.
When your fan base explodes, it will
be more difficult, but keep engaging
as much as possible.

18. While you are engaging with people, you also want
fans to be engaging with each other. You will want
your Facebook page to turn into your business’
“living room” where people come to chat with each
other.
Mention a fan in a status update, feature a fan’s
accomplishments or show off a fan’s work to get
people talking.
Your fans will love it.

19. Make it Fun for
Fans to Buy or
Subscribe#5
Facebook Marketing Strategies

20. Contests, sweepstakes, coupons, discounts, all make
for great ways to get your fans excited about
buying from you.
You can also run contests or
promos to get them to subscribe
to your list, recommend their
friends or to share your statuses.

21. Having good Facebook
marketing strategies
doesn’t have to be all
serious.
The people you are
targeting are just that…
people; So provide fun and
entertainment.

22. Have a Vision for
Your Facebook
Fan Base#6
Facebook Marketing Strategies

23. This is one step up from marketing to your
target audience. This is about creating a
community on Facebook that contributes
to the page and helps each other in the
process.

24. Or do you want open, respectful
discussions about things that you
and your fans care about?
Do you want a
community that
you mindlessly
advertise to?

25. Do you sell
recycling bins
and want to
create a
community of
green activists?
Or do you want your community
to talk about the best ways to
recycle or upcycle – sharing
pictures, tips, videos and more?

26. Your Facebook fan page can really become a
catalyst for change.
Part of having good Facebook Marketing
Strategies is knowing everything you have to
offer and how it’s going to look like to your
follower. The vision will provide you with the
ability to tell the story to those ready and
following our content.
Lawrence Tam - www.LawrenceTam.net

27. Engage with
Other Pages
and Profiles#7
Facebook Marketing Strategies

28. Leaving the nest once in a
while to go out and share
your comments and likes is
a great way to build
appreciation among others
on Facebook.

29. Choose profiles or pages similar to yours. Do this on
a consistent basis and you will find a spike in
fans on your own page.
This is one of many great Facebook Marketing
strategies because you are pulling traffic from
active pages and showing people there that you
also have relevant content that is helpful to
them.

30. Host an
Event#8
Facebook Marketing Strategies

31. You can do pretty much anything online
nowadays. If your Facebook fans are
spread to the four corners of the earth,
how about hosting an online event?
Lawrence Tam - www.LawrenceTam.net

32. You can do a Q and A, Google Hangout with
guests, a live broadcast and more. Get
creative and see what really gets your fans
excited.

33. Team Up
with Other
Businesses
or Leaders
#9
Facebook Marketing Strategies

34. Combine two Facebook profile styles
and cross post, share or host an event.

35. Guest blog on their blog, or have them guest blog on
yours, and share that on your wall. Host a joint contest,
do a review together, or record a conversation or
interview. Share on each other’s fan pages to get even
more leverage to you and your business.
Lawrence Tam - www.LawrenceTam.net

36. Monitor,
Track,
Watch
#10
Facebook Marketing Strategies

37. Doing all of these different Facebook Marketing Strategies
with your fan page is great, but you will want to track your
results.
This is the number crunching that will
help you see what is converting fans to
customers, what is ramping up
engagement and what just isn’t working.

38. This will help you fine-tune your efforts so that you get
the most bang for your buck. You can use Facebook
analytics and you can also use Google Analytics to get really
detailed information.
Part of doing good Facebook Marketing
Strategies is just that, a strategy. So ensure
to really check the analytics. A good business
person understands the importance of data
and using it the right way.

39. Most of these ten points can be used
daily, while others can be used weekly
or monthly. Use them correctly, and you
can really see your Facebook community
take off. If you have a great
community, you can actually release a lot
of great content that will help others.
Facebook
marketing
strategies
in a
nutshell.
The community will pick up some of the slack
by sharing and engaging on your page. Take
action and use these Facebook marketing
strategies to create more sales and
conversions in the long run. It also helps build
your online presence which is always a plus.

40. So tell me, which these Facebook
Marketing Strategies do you like
and which one will you try next?
If you would like to learn more about
marketing with Facebook… I
recommend diving into marketing and
business online and read the full blog
write up by clicking here
Lawrence Tam - www.LawrenceTam.net